All The Feelings In The Sims 4

The Sims 4 is going to be an emotional experience for many people. Not just real people, either—remember, this is a game about playing god for a bunch of digital sprites who are beholden to your every whim. The latest trailer breaks down the many different feelings you'll be able to force your sims to start feeling… » 7/31/14 10:00am 7/31/14 10:00am

The Emotions Free-to-Play Games Prey on to Get Players to Pay

"In a freemium game it's not a rational decision to pay; it's an emotional one." Wednesday at the East Coast Games Conference in North Carolina, former BioWare design manager Ethan Levy explained how free-to-play games can harness to emotions of their players in order to profit. » 4/27/12 1:00pm 4/27/12 1:00pm

Who Cries for the Non-Player Characters?

We see them every day, but do we really look at them? When a nameless, faceless non-player character stumbles into your line of fire, who sheds a single tear? Commenter Sol does, and he wonders if you do as well in today's Speak Up on Kotaku. » 2/20/12 11:00am 2/20/12 11:00am

Hate Will Bring Us Together

A ridiculous study conducted by a group of stupid Slovenian and British researchers has scientifically proven that the more negative a discussion thread is the more active it will be. What a load of bullshit. » 12/07/10 2:30pm 12/07/10 2:30pm

Science Finds Courage In The Human Brain

General George Patton said that "Courage is fear holding on a minute longer." Now scientists may have found a way to stimulate courage, pinpointing the portion of the brain that helps humans conquer their fears. » 6/23/10 3:20pm 6/23/10 3:20pm

How Does This Story Make You Feel?

Don't make us ask Canada. A group of scientists in Canada is developing a software program that will evaluate the biological responses of internet users, giving us insight into how the internet makes us feel. » 6/08/10 5:40pm 6/08/10 5:40pm