"In a freemium game it's not a rational decision to pay; it's an emotional one." Wednesday at the East Coast Games Conference in North Carolina, former BioWare design manager Ethan Levy explained how free-to-play games can harness to emotions of their players in order to profit. » 4/27/12 1:00pm 4/27/12 1:00pm

We see them every day, but do we really look at them? When a nameless, faceless non-player character stumbles into your line of fire, who sheds a single tear? Commenter Sol does, and he wonders if you do as well in today's Speak Up on Kotaku. » 2/20/12 11:00am 2/20/12 11:00am

A ridiculous study conducted by a group of stupid Slovenian and British researchers has scientifically proven that the more negative a discussion thread is the more active it will be. What a load of bullshit. » 12/07/10 2:30pm 12/07/10 2:30pm

Don't make us ask Canada. A group of scientists in Canada is developing a software program that will evaluate the biological responses of internet users, giving us insight into how the internet makes us feel. » 6/08/10 5:40pm 6/08/10 5:40pm