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Denver, 1:31 PM
Sat Nov 28
33 posts in the last 24 hours

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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of Jonman Jonman
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    The larger questions here are: "How enforcable are street dates", and more importantly, "should the publisher care if a street date is broken by a handful of days?"

    I understand that there's enormous amounts of PR money spent and that's scheduled around a release date, but all a street date broken by a few days does is create more buzz in the community, and more column inches, which the publisher should support, right?

    Knowing Acti, I wouldn't be all that surprised to find out that they orchestrate broken street dates, or at the very least ship copy to stores a few days earlier, secure in the knowledge that some of them will break the date. #callofdutymodernwarfare2
     Reply
    Jonman was starred Jonman was unstarred
    Image of royaljester royaljester
    11/09/09

    @Jonman: It's extremely enforceable. The question is willpower. In order to enforce them, you have to completely lock out a retailer and put them on a wholesale blacklist. They'll have to get their copies (if any) illicitly through a workaround, which means getting the game several days or weeks after launch. It's been done many times, and it works. The problem is you look like a bad guy for stomping on mom and pops. #callofdutymodernwarfare2
     Reply
    Jonman promoted this comment royaljester was starred royaljester was unstarred
    Image of Jonman Jonman
    11/09/09

    @royaljester: But how enforcable is it when it's a Gamestop , a Walmart or a Best Buy? To punish those chains by witholding stock is to shoot yourself in the foot. With a bazooka. #callofdutymodernwarfare2
     Reply
    Jonman was starred Jonman was unstarred
    Image of Kris Kris
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    It's good to note that they were only breaking the street date on pre-orders. That they weren't just selling willy nilly. Then he said something about "protecting our customer base." So basically, he means, we don't want people who pre-ordered from us going to another store to get the game. It's hard to tell if they're just trying to be competitive here, or if they actually care about their customers. #callofdutymodernwarfare2
     Reply
    Kris was starred Kris was unstarred
    Image of kazmoronic kazmoronic
    11/09/09

    @Kris: It's both, really. You won't have much of a customer base if they can get the game earlier somewhere else. Buy selling it a the same time as everyone else, you're not giving your customers any reason to shop anywhere else. Two birds with one stone. #callofdutymodernwarfare2
     Reply
    Alessar promoted this comment kazmoronic was starred kazmoronic was unstarred
    Image of Alessar Alessar
    11/09/09

    @kazmoronic: True and it is kind of retail industry standard practice that if one store in a market breaks street date, everyone else is allowed to as well. Unless it's something so phenomenal that the wrath of god will come down on them -- like a Harry Potter book. #callofdutymodernwarfare2
     Reply
    Alessar was starred Alessar was unstarred
    Image of Adam Canino Adam Canino
    11/09/09

    @Kris: Gamestop in Bowling green was selling to anyone that came in on saturday.....thats how i got the reciept to my store owner and then he sent it into kotaku....they changed on sunday to pre-orders only #callofdutymodernwarfare2
     Reply
    Kris approved this comment Adam Canino was starred Adam Canino was unstarred
    Image of Kris Kris
    11/09/09

    @Adam Canino: I see. I was basing my comment off of: "This past weekend, GameStop made the decision to break street date and sell reserved copies...." Which came from the VP of corporate communications (whatever that means). #callofdutymodernwarfare2
     Reply
    Kris was starred Kris was unstarred
    Image of Dominick Scarpitta Dominick Scarpitta
    11/10/09

    @Kris: I as a 'mom and pop' store owner have experienced this and would like to explain what GameStop's angle is. GameStop has worked under the table deals to get titles at times shipped soley to them two to five days early (I remember waiting with frustration for a version of NBA Live while GameStop had days of sales already). GameStop gets first "crack" (and sometimes a week of leadway) on limited edition versions of games while we wait for publishers to 'throw us a bone' on any extras. We all know the special favors GameStop gets with tons of exclusive free-bees and exclusive preorder bonuses. A little over a year ago there was a PS2 DragonBall Z game that was made soley for GameStop. And the constant struggle for an independent game store to get product signage and Point-of-Purchase (POP) marketing tools (posters, standees, etcccc) while they are shipped to GameStop in excess is a national gripe.

    GameStop knows this is a chance for them to tighten the noose on locking out the independents. If they can convince publishers and consumers by popular opinion that the small business game store is an "outlaw" so to speak, and "we all have to watch those street release breaking hooligans" then they have won their propaganda campaign to push out competition.

    In my business it is impossible to sit idly by while other stores break street date. So it is a given that once another couple of stores "crack" we have to oblige. In most cases I see more of a marketing buzz for the game because it becomes conversation to the laymen also. This is the type of thing that another person, who normally wasn't interested gets the "I want that too" feeling. I have been in the game business and selling video games since it became a phenom in the eighties and this historically seems to sell more games overall.

    I would think some people will still say you have to follow the street release rules (which are enforced mostly to support GameStop beneficial midnight promotions), then I would ask you in this economy with a corporate "goliath" like GameStop continually trying to extinguish your flame, what would you do? #callofdutymodernwarfare2
     Reply
    Kris approved this comment Dominick Scarpitta was starred Dominick Scarpitta was unstarred
    Image of Kris Kris
    11/11/09

    @Dominick Scarpitta: That's completely understandable. Small, local stores are always getting shafted. :( The guy who owns the comic book store I go to was telling me recently that because he's not a corporate business, he gets overcharged on things like power, phone lines, etc. #callofdutymodernwarfare2
     Reply
    Kris was starred Kris was unstarred
    Image of SouthernerISuppose SouthernerISuppose
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    I don't see how this doesn't just start a chain reaction that rapidly extends out to the entire U.S.

    One store sells early so Gamestop sells early. Best Buy 45 minutes away doesn't want to lose sales so they start selling to compete with Gamestop. Wal-Mart an hour away doesn't want to lose sales to Gamestop and Best Buy so they join in as well. etc, etc, etc.

    My mother tells me two wrongs don't make a right and honestly, how many copies could a "mom and pop" store have? I doubt they even get 100. So the national chain Gamestop wants to keep a few sales so they take action into their own hands and break a mandated street date. Now they are taking sales away from all the other big retail chains and although they saw a problem with "mom and pop" screwing them they don't see anything wrong with sticking it in the rear of Best Buy around the corner.

    I hope they get fined for being greedy and it cancels out the sales they are saving from "mom and pop" and stealing from every other retail chain. #callofdutymodernwarfare2
     Reply
    Showmeyomoves! promoted this comment SouthernerISuppose was starred SouthernerISuppose was unstarred
    Image of TRT-X TRT-X
    11/09/09

    @SouthernerISuppose: GameStop stands to lose more from broken street dates than Best Buy.

    Why? Because the hardcore gamers that will seek out broken street dates are the same types that will reserve the game to ensure they play it as soon as humanly possible.

    So if the 7-11 down the street decides to put their copies out almost a week early, than those gamers that have a copy reserved at GameStop are going to say "Forget that" and go buy it elsewhere.

    GameStop could easily counteract the criticism by simply only breaking street date for those who had reserved the game prior to the date this decision came down.

    That way you grab those who wanted the copy ASAP and don't lose their supposedly "guaranteed" purchase.
     Reply
    Edited by TRT-X at 11/09/09 8:56 AM TRT-X was starred TRT-X was unstarred
    Image of SouthernerISuppose SouthernerISuppose
    11/09/09

    @TRT-X: I agree 100%. They could sell out to those that already paid for the game in full in advance but from what I understand that isn't what they are doing.

    I consider myself huge CoD fan and I didn't preorder the game through Gamestop but I will be picking up a copy tonight at midnight from a local retailer. Trust me though, if the Gamestop close to me was selling early I would have gone and picked up a copy asap and wouldn't be going to another local store tonight. #callofdutymodernwarfare2
     Reply
    SouthernerISuppose was starred SouthernerISuppose was unstarred
    Image of TRT-X TRT-X
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    When I saw the headline my first thought was "Wow, Activision's gonna shit bricks when they hear this"...Then I saw the quote and realized that Activision was actually working with GameStop to make this decision.

    I would imagine the original store that broke street date will likely be punished by losing out on shipments of future titles.

    But I really don't like the precident this sets...

    And yes, I see the quote from Activision denying the conversations, but these days what the hell can you believe from them? This is the same company that has been sued TWICE for improper use of celebrity likenesses in the Hero franchise and both times actively denied something completely different.
     Reply
    Edited by TRT-X at 11/09/09 7:22 AM TRT-X was starred TRT-X was unstarred
    Image of SigmundTheSeaMonster SigmundTheSeaMonster
    11/09/09

    @TRT-X: Agree. Bad precedent indeed. #callofdutymodernwarfare2
     Reply
    SigmundTheSeaMonster was starred SigmundTheSeaMonster was unstarred
    Image of puffa469 puffa469
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    You can't really blame Gamestop here. If Store A down the street is selling the game early, if you don't follow suit, you lose sales, it's as simple as that. #callofdutymodernwarfare2
     Reply
    Kualtek promoted this comment puffa469 was starred puffa469 was unstarred
    Image of Kualtek Kualtek
    11/09/09

    @puffa469: Agreed. If you have already shipped the game to the stores, why are you preventing them from selling it? Is it not the whole point to make as many sales as possible for more profit? Or maybe the better question is Activision obligated to make it available to everyone at the same time? Not all retailers will have the game, so I can't see how this could be true.

    It always infuriates me in my area when I KNOW FOR A FACT they have the product I want to spend money on in the back but will not let me purchase it. The trouble is the stores here seem to release the day AFTER the 'official' release date. I've seen this for multiple releases from different publishers, and I still can't understand it. #callofdutymodernwarfare2
     Reply
    Kualtek was starred Kualtek was unstarred
    Image of Generalthe Generalthe
    11/09/09

    @Kualtek: the reason it is done this way is so stores all have the product in theory available for sale at the same time and the same day. b.c if it were to ship and arrive on the day it releases UPS or FedEx arrive at different times each day in different stores. so some will have it at 10am while others wont have it til 3pm or 4pm idea is to make it fair. books, movies, cds, games all do the same thing for big releases #callofdutymodernwarfare2
     Reply
    Kualtek promoted this comment Generalthe was starred Generalthe was unstarred
    Image of Kualtek Kualtek
    11/09/09

    @Generalthe: I can appreciate what they are attempting to do, and avoiding the whole philosophical 'is anything really fair' note, is it still realistic today?

    I keep reading in different places that brick and mortar stores are still vitally important to sales, but from my own perspective it's difficult to see it that way. I can order stuff on amazon and get it day of release, for relatively low shipping costs. Digital release means I can have it on steam day of (or at least 3pm or so when they get around to 'releasing' it).

    It's like the marketing for the game is more important than the actual game itself. I just saw an article on Kotaku here that GT5 is being delayed for marketing. It seems that the publishers or perhaps advertisers have more say than the companies they are trying to represent. In a way, that explains a lot of the recent seemingly odd trends in gaming. It's definitely a bad thing. #callofdutymodernwarfare2
     Reply
    Kualtek was starred Kualtek was unstarred
    Image of puffa469 puffa469
    11/09/09

    @Kualtek: I can tell you for a fact that Gamestop won't pay for overnight shipping to it's stores. So if a game is shipped the day before release, Gamestop won't have in on release, or at least not when the store opens. I've seen cases where the game showed up from UPS at like 6pm on release day.

    But for huge game releases like MW2, the game is shipped to the stores a week or more before release, so they will definitely have it for midnight launches, or on the morning of release day.

    If a store decides to sell games early, all a publisher can really do is censor that store down the road, maybe not allocate them the amount of copies they need, or give them none at all, something like that.

    The problem is Gamestop is soo huge that no publisher would date 'punish' them for breaking street date on a game.

    As for the mom n pops selling early, well I guess they can be hurt by publishers for selling early, but many do it anyway, because thats one of the few ways they can compete against the 900lb gorilla that is Gamestop. #callofdutymodernwarfare2
     Reply
    puffa469 was starred puffa469 was unstarred
    Image of senselocke senselocke
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    If a certain store in an area sells a game early, I guarantee there are a significant number of people who will cancel their pre-order at GameStop and buy it there. To a lot of people, getting the game first is all that matters.

    So I"m not surprised or appalled, at all. It's not even a great business decision, it's simply a practical one. #callofdutymodernwarfare2
     Reply
    Koztah promoted this comment senselocke was starred senselocke was unstarred
    Image of SexyPants SexyPants
    11/09/09

    @senselocke: I wish I could promote comments. #callofdutymodernwarfare2
     Reply
    SexyPants was starred SexyPants was unstarred
    Image of senselocke senselocke
    11/09/09

    @SexyPants: It's been two months, I just wish I was done "auditioning". It's to the point that if I got a star, I don't event think I'd care anymore.

    Honestly, the whole system is quite discouraging. For what it's worth, thanks, though. :) #callofdutymodernwarfare2
     Reply
    Koztah promoted this comment senselocke was starred senselocke was unstarred
    Image of Koztah Koztah
    11/09/09

    @senselocke: Don't bother 'trying' to get a star. I've made tons of comments I considered superior to the one that got me starred both before and after. It'll happen or it won't. :P #callofdutymodernwarfare2
     Reply
    Koztah was starred Koztah was unstarred
    Image of thurauh1 thurauh1
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    I don't understand why games do not get published on Fridays in the US? It is being done in Europe; it means people have the weekend to relax...and enjoy their games. #callofdutymodernwarfare2
     Reply
    Koztah promoted this comment thurauh1 was starred thurauh1 was unstarred
    Image of Koztah Koztah
    11/09/09

    @thurauh1: Sales numbers for the past week are compiled on mondays inclusively. So selling on tuesday makes for nicer numbers on the first week. #callofdutymodernwarfare2
     Reply
    Koztah was starred Koztah was unstarred
    Image of Minamu Minamu
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    "an effort to protect our customer base". You mean, OMFG release the bloodhounds, we're losing cash here! #callofdutymodernwarfare2
     Reply
    bananapyramid promoted this comment Minamu was starred Minamu was unstarred
    Image of bananapyramid bananapyramid
    11/09/09

    @Minamu: Your point being...? Gamestop is a retail business. Retail businesses are somewhat financially reliant on maintaining at least some degree of credibility with their customer base. #callofdutymodernwarfare2
     Reply
    bananapyramid was starred bananapyramid was unstarred
    Image of Cash907Censored Cash907Censored
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    Who cares? Some folks got their copies early, life goes on. While I think street dates are gay anyway, I understand their necessity when it comes to maintaining retailer conformity, which is what Gamestop is trying to do here apparently. If I was dumb enough to reserve a copy there, and then saw some guy walking out of Walmart with one 4-5 days before I would be allowed to have mine, I'd flip shit too and demand GS give it to me now. This is all assuming I had no life, and was the sort of person to pre-order shit that is going to be stocked in mass quantities anyway, of course.
     Reply
    Edited by Cash907Censored at 11/09/09 2:59 AM Cash907Censored was starred Cash907Censored was unstarred
    Image of InconspicuouslyConspicuous InconspicuouslyConspicuous
    11/09/09

    In reply to Northeast U.S. GameStops Selling Modern Warfare 2 Early - Updated
    Holy crap I'd kill to pay 6.5 percent tax... #callofdutymodernwarfare2
     Reply
    InconspicuouslyConspicuous was starred InconspicuouslyConspicuous was unstarred
    Image of Foxstar is in love with Kotaku's two Brians. Foxstar is in love with Kotaku's two Brians.
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    I fail to see why cores are raging over this. Oh wait, I do, because they blame GameStop for all the evil in the world. Typical. #callofdutymodernwarfare2
     Reply
    Foxstar is in love with Kotaku's two Brians. was starred Foxstar is in love with Kotaku's two Brians. was unstarred
    Image of senselocke senselocke
    11/09/09

    @Foxstar is in love with Kotaku's two Brians.: Seriously, they invented AIDS and the Swine Flu, and are the corporate front of the Illuminati.

    For serious... #callofdutymodernwarfare2
     Reply
    Foxstar is in love with Kotaku's two Brians. promoted this comment senselocke was starred senselocke was unstarred
    Image of branwheatkillah branwheatkillah
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    Not surprised. This was a long time coming. Gamestop has pretty much told publishers that if they were going to continue allowing other stores to break street dates without penalty that Gamestop would do it as well.

    This *is* a business decision and a smart one at that. #callofdutymodernwarfare2
     Reply
    -MasterDex- promoted this comment branwheatkillah was starred branwheatkillah was unstarred
    Image of -MasterDex- -MasterDex-
    11/09/09

    @branwheatkillah: To be fair to the publishers, there's not a whole lot they can do about small local stores and for the most part, broken street dates will go unnoticed in these small shops.

    It's fair enough that Gamestop broke street date to make sure at least they got rid of their pre-orders rather than losing them but at the same time, they were never in any real danger so this may have been a good short tem business decision but they may have set a precedent that will come back and bite them in the arse. #callofdutymodernwarfare2
     Reply
    -MasterDex- was starred -MasterDex- was unstarred
    Image of TRT-X TRT-X
    11/09/09

    @branwheatkillah: Read the article, GameStop actually worked with Activision. This wasn't a decision they just made because they wanted to. #callofdutymodernwarfare2
     Reply
    TRT-X was starred TRT-X was unstarred
    Image of Boter Boter
    11/09/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    I left my raging in the first thread. Here, I'll just say that this is completely despicable, and more than trying to recover any of their own sales, they're trying to deny sales from other stores. They can lose a few; the independent places that don't break street date - like, most of them - can't. #callofdutymodernwarfare2
     Reply
    -MasterDex- promoted this comment Boter was starred Boter was unstarred
    Image of Foxstar is in love with Kotaku's two Brians. Foxstar is in love with Kotaku's two Brians.
    11/09/09

    @Boter: When one breaks Street Date, they all do. #callofdutymodernwarfare2
     Reply
    Foxstar is in love with Kotaku's two Brians. was starred Foxstar is in love with Kotaku's two Brians. was unstarred
    Image of wild homes loves you but chooses darkness! wild homes loves you but chooses darkness!
    11/09/09

    @Boter: But they're not jumping on other stores. They're only retaliating in those markets where other stores are breaking street date to (presumably) entice early adopters to abandon their GameStop preorders for the game. I don't like GameStop much myself-- it's almost always cheaper to buy from Gamefly and follow the forums at CAG-- but I can't fault them for this decision. And ultimately, it would wind up working out poorly for Activision if they raised a stink-- is it worth berating or penalising GameStop over this if it means they might short-order Activision titles in the future as a means of guarding against poached preorders? It's not like anything's going to come of it. #callofdutymodernwarfare2
     Reply
    wild homes loves you but chooses darkness! was starred wild homes loves you but chooses darkness! was unstarred
    Image of randomindex randomindex
    11/09/09

    @wild homes loves you but chooses darkness!: I work for a smaller indie store, and if we break street date the crap hits the fan. Our supplier threatens to drop us completely if we were to ever break. Why is GameStop allowed to get away with crap like this? I understand why they did it, but if one store can break date, why can't all of them? What's the point of even having street dates if we're just going to break them willy-nilly? #callofdutymodernwarfare2
     Reply
    wild homes loves you but chooses darkness! promoted this comment randomindex was starred randomindex was unstarred
    Image of Boter Boter
    11/09/09

    @Foxstar is in love with Kotaku's two Brians.: I've signed a letter saying I can't. Not where it's okay to break it if a store within a twenty mile radius or something does - we just plain CAN NOT BREAK STREET DATE. Otherwise we get fined. I find it horrid that GameStop could break street date like this, but if Replay, an indie shop two minutes from them, does it, they'd get hit with a fine.

    GS had better be fined for this. Though from what my co-host on our store's podcast said, it seems like some stores break street date anyways because the sales more than make up for the fine.

    If they're making enough sales to cover a 10 grand fine, they can friggin' wait so that we can make our meager eighteen preorders. #callofdutymodernwarfare2
     Reply
    Boter was starred Boter was unstarred
    Image of wild homes loves you but chooses darkness! wild homes loves you but chooses darkness!
    11/09/09

    @randomindex: Unfortunately, it's a case of power. GameStop, as the largest brick-and-mortar game retailer in the country, has it. Smaller stores don't. GameStop, for better or worse, is large enough to receive individualised treatment from publishers in certain instances. And this is one of those instances. #callofdutymodernwarfare2
     Reply
    wild homes loves you but chooses darkness! was starred wild homes loves you but chooses darkness! was unstarred
    Image of RetMonster RetMonster
    11/08/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    It is highly unlikely that this decision is indicative of any kind of conflict between Gamestop and Activision. It seems far more likely that while breaking the street date was an action taken without official Activision approval, there was at the very least a tacit agreement between the two companies.

    While there is sometimes friction in the publisher-retailer relationship (particularly when used games are involved), the two entities in this circumstance rely on each other far to much to jeopardize their relationship. I would submit that upon realizing that certain establishments were breaking street date, Gamestop contacted Activision, presented the situation, and secured some kind of understanding to the effect that Activision would take no punitive action if Gamestop broke street dates at a limited number of locations.

    Activision cannot be seen to publicly allow a particular retailer to break street dates lest other larger companies be encouraged to negotiate more advantageous release dates in the future. By dealing with the situation in private however, they are able to placate a major partner, preserve the overall integrity of their street dates, and perhaps gain a small amount of publicity as well. They should still be concerned about what kind of message a lack of retaliatory action sends to other retailers, but they may be able to prevent any further problems by making private assurances to larger partners as to the unusual circumstances surrounding this event, and the unlikelihood of a future occurrence.
     Reply
    -MasterDex- promoted this comment Edited by RetMonster at 11/08/09 11:42 PM RetMonster was starred RetMonster was unstarred
    Image of Mom And Pop Store Mom And Pop Store
    11/08/09

    In reply to GameStop Responds; MW2 Broken Street Date a Corporate Decision
    Hey, at least our stores have souls you heartless corporate fuck faces. #callofdutymodernwarfare2
     Reply
    TaylorEatWorld approved this comment Mom And Pop Store was starred Mom And Pop Store was unstarred
    Image of TaylorEatWorld TaylorEatWorld
    11/09/09

    @Mom And Pop Store: lol #callofdutymodernwarfare2
     Reply
    TaylorEatWorld was starred TaylorEatWorld was unstarred
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