Why does EA pay White to watch every NFL game in existence? To keep Madden NFL up-to-date and accurate and, probably most of all, to keep virtual football obsessive types — like White, who got the job with a little help from his Madden strategy web site — happy with its recreation of the sport. White's weekly three-day watch-a-thon helps him design plays for each year's iteration.

This may not be the gaming gig people hear about often, but having to watch NFL football maniacally is something people do for free. Yes, it's quite a little scam.

Dream job: Orlando-area man gets paid to watch football [Orlando Sentinel]

I didn't tell EA or Peter that I was planning to run the transcript in its entirety on this site — I'm sure you can guess the reasons. EA have reacted very favourably and with considerable understanding. However, Peter has asked if I run a final word from him, which I think — under the circumstances — is entirely fair.

Oh ho ho! More Moore after the jump:

I am so fortunate to have been part of this industry at a time of technological advances that have changed the way we all play games. I am especially fortunate to have spent 4 1/2 exhilarating years at Microsoft, working with some of the most passionate, smartest people I have ever had the honour and privilege of working with. I guess you have to work there to truly appreciate what a unique and special company Bill and Steve have built, and I think gamers need to fully appreciate the positive impact that the Xbox consoles, and in particular Xbox Live, have had on our industry. I worked with a team of people so special and so near and dear to my heart, that not a day goes by where I don't miss them in some way. Same with our studios — the flair and creativity of Rare, the sheer brilliance and focus of Bungie, the game-changing team at Lionhead, and all of the other brilliantly-talented teams that helped drive hardware sales with great software.

Microsoft changed the world of enterprise and communications with Windows, and when all is done and dusted, I know the same will be said of the world of entertainment because of Xbox. The company is too focused, the people too smart, to achieve anything less, and I feel incredibly proud to be a tiny part of that legacy.

And as I've said on numerous occasions, as hard as it was for me to leave a place so near and dear to me, EA SPORTS was the one and only job that could have ever pulled me away from Redmond. To my delight, I've found a place, in EA, that also has made an indelible impact on this industry and a brand, in EA SPORTS, that has had extraordinary success, an incredible impact and that has such a bright future that sometimes I feel like the luckiest guy alive. But we're not perfect. We've got our sleeves rolled up with a lot of work ahead to meet the vision I have for us to fundamentally change the way people from around the world engage in sports and sports entertainment.

Peter Moore Interview: Epilogue [Guardian]

We need to look three years into the future and say it's going to be a completely different business, because of broadband connections. I am not going to be at the helm of a company that ends up like the music business that refused to stop trying to sell you CDs for £15 because it was a hugely profitable model. And the music consumer says, 'you know, I don't want to pay £15 for 12 tracks of which I want two, I don't want shiny discs anymore'. And so what did the industry do? It started suing its consumers for illegal downloads and, you know, Steve Jobs comes to the rescue to figure out a way to charge you 99 cents or whatever you're paying in the UK... You're being ripped off. We're not going to do that, we're going to evolve, we're going to go faster for the consumer, whatever the consumer wants.

Big words from Moore.

Peter Moore Interview: Part Five [Guardian] [Pic]

It would help if right now you read the remainder of this post in Facenda's authoritative baritone, full of gratuitous enunciation and inflection, and pauses that begin, unstressed, before rolling to a conclusion that still remains exciting — even if bereft ... of all suspense.

Facenda died in 1984, but his dulcet tones lived on in a promotional spot for Madden 2006, put there on the authority of the (wait for it, wait for it) National Football League. Now the most powerful sports league in North America finds itself winless against a dead man, writing a check for its mistakes payable to the order of his descendants. Three officials' review of the circumstances produced the unanimous opinion that the NFL's use of Facenda's voice did not constitute purely commercial speech, and was instead an appropriation of his likeness beyond what had been authorized in Facenda's contract with the league.

OK, I can't keep it up anymore. Facenda did not prevail on a judgment that the use of his voice created a confusion over whether or not his estate endorsed the game. Instead of a judge deciding the question summarily, a jury should have heard it, the court found. But the larger First Amendment question raised by the NFL was more important, and now the case moves back to trial to determine how much Facenda's heirs get paid.

Oh, and I love this quote from the Facenda attorney. I think the voice of God would be quite proud:

In an interview, [Paul A.] Lauricella said he was pleased with the court's decision and that the next step will be to proceed to discovery on the issue of damages and a jury trial.

"It's fourth and long for the NFL," Lauricella said, "and the clock is running out."

NFL Held Liable in 'Voice of God' Case [Law.com via Randball, of the Star-Tribune of Minneapolis]

Interview: EA Sports' Moore Calls $133.5 Million Month For Madden 'Vindication' [Gamasutra]

EA, Activision Responsible For 75 Percent Of Q3 Console Releases [Gamasutra]

EA Reps also namedropped professionals like Chris Everett, Pete Sampras and Boris Becker, hinting but not confirming that Grand Slammers throughout the years would be featured.

In theory, the idea that the game’s variable difficulty settings will make the game more accessible to someone like my mother is somewhat appealing. And then I think a bit and it’s not. When I toast Mom’s secondary for my sixth TD, I doubt I’ll get up, dance around, and mime like I’m teabagging her. But after nearly 20 years at this, beginning with Madden 93 on the Genesis, it’s almost an instinctive reaction.

I also seriously doubt guys’ girlfriends are going to be interested in one of the game’s great diversions — creating 6-11, 300 pound solid muscle running backs of all-99 ability, and giving them names like “Ass Raper.” My buddy David, from the Rocky Mountain News, and I did that on his Gamecube in 2003. (A.R.’s alma mater was Yale.) David brought him out against Jim’s Seahawks and paused every replay so Jim (another RMN pal) could read the guy’s name and number aloud. Jim responded the next week by creating his entire family as 99ers. His dog caught eight touchdowns.

In the new big-tent Madden community, you won’t see things like Spite Bowl, Late-Hit Bowl, and Halfback Option Pass Bowl, complete perversions of the game that can only be dreamed up by two guys, playing on the same couch, at equivalent levels of skill and sobriety. Spite Bowl pits two guys playing as their friend’s biggest rival teams. The object is more “do not lose to those overrated sons of bitches” rather than “I want my team to win.” The 49ers and Dolphins are a hideous matchup this year — unless they’re being led by Bills and Raiders fans.

Late-Hit Bowl, the object was to get flagged for as many late hits as possible and if the other guy ended up on the one yard line or scored on the drive, you got his points. Halfback Option Pass Bowl was a game invented with two other friends in Oneonta, N.Y., on the Playstation version of Madden 98. The only play you could run was the option pass and the only defense you could call was a prevent. Naturally, when you employed drinking-game rules this game became a lot more fun.

And while you might be able to have an online league with 31 of your closest friends, who the hell is going to buy the Taco Bell? There’s no league I could play that will top the Friday Madden League in 2004, with three other co-workers from the Rocky. Four-way, in-person cooperative play tells you just how strong your friendship is when your pal does stupid shit like whiff on three straight kickoffs. It forces you to invent your own hand signals and decoys. You dream up celebrations and end zone dances that didn’t depend on motion capture, quicktime, or moving to an endzone hotspot and pressing the right button.

None of this is to say I won’t enjoy Madden 09, and it's silly to resent others for enjoying it in different ways. But the tone of the game experience seems to be changing. Madden 09’s new AI is meant to tell gamers of all skill levels that there’s no wrong way to play the game. But my friends and I delighted in playing the game the wrong way, and I’m sure we weren't alone. Doing stupid things together online doesn’t have the same appeal, and it no longer provokes the same reaction from the game. It’s a little like your parents giving you permission to cuss all you want. After a few willful minutes on your own, you give up, and join polite company as a well-adjusted participant.

Madden 09 - 360 Cover
Madden 09 - PS3 Cover
Madden 09 - PS2 Cover
Madden 09 - PSP Cover

My favorite fix? "Ball carrier will no longer run out of bounds when changing hands and heading towards the sidelines." Also "WR screen routes improved." That's good, because your shithead coach in Campus Legend mode loves to call it on third-and-long. Xbox 360 Fanboy, among other sites, has the full list of what was fixed. This also means that roster files are working. I got mine last night via EA Locker.

While they're at it, maybe someone can explain to me why I do not have any announcers for any game in Campus Legend mode? I have gone through my settings back and forth. I've got the volume enabled. Did I miss a memo? I was amazed when Brad Nessler said my last name in the 2008 game (note to Mom, thank you for not marrying anyone named Krzystremski). Why can't I hear it this year?

Sure, Legend mode is for creepy, thirtysomething beer guts who are too antisocial for online play, and want to live vicariously through the vision of the younger man they never were. But if you're going to include it, you know, make a commitment to its AI and its production values. I'd be fine if they killed it altogether in next year's release.

EA Finally Patches NCAA 09 [Xbox 360 Fanboy]

That said, fanatical football fans with a desire for accuracy will be able to download a Jets uniformed Favre next week, according to MTV Multiplayer. It's due to hit EAsports.com sometime next week, just begging to be printed and inserted into a clear plastic sleeve. Ready the inkjets!

Welcome Back Brett [Peter Moore blog]
EA Will Produce Brett Favre ‘Madden’ Cover Featuring Jets Uniform, Updating Roster On Monday [MTV Multiplayer]

Brett Favre Traded To Jets [IGN]

It's that time of year again! Madden 09 comes out in a week and John Madden has some things to say about EA's latest rendition of the game. He discusses how Madden's recent improvements have impressed Fox Sports to the point that they wished to make the television broadcast further resemble the game! We really have come full circle.

I'm just glad to see that Mr. Madden still has something to do with the title. At least we both have something in common, we both don't fly (well) in planes.

"We're watching this closely," said Moore, "But in a world where we do a lot of street dating, consumers are feeling less pressed to actually place preorders." He said the company does fewer of the sort of promotions that actually drive preorder frenzy, and that titles with fewer preorders have still been meeting sales expectations.

"NCAA has taught us... that preorders are not quite the key indicator that they might have been in the past." Moore also said that quality and innovation were more important than the number of preorders the company gets.

Riccitiello also talked about some of the innovation we can expect from Madden 09:

"Quality...that's up," Riccitiello said. "We expect this trend to continue as we launch the rest of our sports slate... Madden is looking particularly strong."

He offered a special thanks to EA Tiburon for "stepping up innovation" on football titles in particular.

"If you ever sit in a focus group," he told the audience of mostly investors, "you discover a core of consumers that absolutely love the product, but one of the big challenges is... you feel like you need a PhD in football-ology.It's a particularly demanding product both in skills and football knowledge... it feels a little bit standoffish to new consumers or to consumers that may have lapsed."

"The team at Tiburon has built a game that adapts to you... meaning it plays you competitive no matter what your skillset is." He mentioned the "holographic interface" for training, and a rewind-replay feature.

"A video game of this caliber teaches you how to play and teaches you to get better. i think its going to... be the kind of innovation that puts Madden back on top after a few years. Because it's sort of an open door, versus a velvet rope over the door, to get into the franchise."

Anyway, The Motley Fool came up with a tongue-in-cheek list of five ways to tell if you're EA Sports ad material:

Think you're ready to be "in the game," as EA says? Here are five signs you'll be the firm's next sports star. Drumroll, please:

5. You frequently brag about your digital outfielder's "cannon of an arm."

4. You look just good enough to not upstage the console.

3. The closest you've been to a football field is your nationally televised defeat during season one of Madden Nation.

2. You bought a $200 headset to go with your gaming console because "that's how the pros do it."

And the No. 1 sign that you might star in a new EA Sports ad: You replayed the Super Bowl in Madden NFL till your team won — by the exact score you predicted in the office pool.

I dunno, I think you guys can do better. Post your own version of "you know you play too much Madden when." And would you want to be in one of these commercials?

5 Signs You'll Be The Next EA Sports Star [The Motley Fool, pic the WSJ]

After reaching a certain level of progress — the theory is cumulative laps driven, as it's struck gamers at differing points in their careers — the profile becomes corrupted and freezes the game right at the load screen. There is no other way to play the game except to delete the file and start all over. You can see a video of it here — but it takes 7 minutes to explain what was just said above. There is, however, a swell parakeet whistling in the background.

Of course, using a memory stick and disabling auto-save is one workaround. That doesn't help anyone who had no idea he'd bought a defective game and finds out about this after putting 20 or 30 hours worth of effort into it.

Reader S.H. (who tipped us here) says EA Sports is not responding to forum posts, emails or any calls for help (which the video helpfully points out). No wonder they're putting Peter Moore's face into a boxing game. That'll probably crash, too.

Seriously, EA Sports, why is it amateur hour all of a sudden? What the fuck is the matter with you people?

Addendum: If you're gonna hate on me for the headline, I grew up in Elkin, N.C., 20 minutes from North Wilkesboro, where they used to race twice a year, and on a clear Saturday night I could hear Friendship Speedway from my house. I come by this honestly, friend.

*NASCAR 09 Warning for 360* Back Up Your Saved Profile [Operation Sports forums]

For roster editors, this is a setback in a niche that has prided itself on near-instantaneous turnaround of complete roster files by the date the game drops. EA, we’re told, is working feverishly on a patch to resolve this problem. But for now, anyone who downloads any roster file should avoid editing it; and those who do choose to edit it should do so offline, as doing so online risks corruption and can crash the game, according to our source.

Conversations with that source tell of an entire, crucial weekend of work essentially lost. One early-bird editor, working off of a devkit and not a final copy of the game, already got a file out through EA Locker. Other roster editors used it as source for their own files, and discovered the glitch. Even though the original author removed that file, there is still some residual viral spread that could affect unwitting others. It and anything going around right now should be considered suspect until the game is patched.

“I was assured that when I release my rosters on Friday there shouldn’t be any problems wth them,” one editor, who demanded anonymity because of a close, unofficial relationship with EA, told Kotaku. A day-three release of a custom roster file was, to now, considered very late. Now it’s the earliest that a reliable file can be produced.

The corruption — and this could be a total shot in the dark — appears to involve nonstandard ASCII characters in certain players’ names in the roster file, such as the infamous A’Mod Ned of Florida International, who memorably waded into a melee between FIU and Miami in 2006 on a pair of crutches. Indeed FIU is one of several teams that go missing, for inexplicable reasons, after changes are made to a roster file that was already created and shared by one editor. While that editor has already removed the file from EA locker, others who downloaded it continue to send it to friends unwittingly.

If you intend to game with custom roster files on NCAA Football, you probably should not use them until you see that the game has downloaded a patch from Electronic Arts.

NCAA 09 Bugs [YouTube]

EA apologises over football anthem blunder [MCV][Pic=BBC]

But Brian Kaldenberg, in a way, defies that altruistic mode. He sees NCAA rosters also as a very profitable business, and that makes him one of the most despised figures in a community where reputation and motive have as much currency as the accuracy of one’s work. In message boards and private conversation, Kaldenberg is routinely accused of plagiarism, arrogance, and deceitful practices. But with a combination of thick skin, patience and guile, he has become probably the most successful of anyone who sells NCAA rosters for more than a suggested donation. And Wednesday, sending more shockwaves through a jittery community, he acquired another leading NCAA roster domain, thus unifying the top three URLs returned for a search of “NCAA rosters” on Google.

“It’s hard for me to understand why they care so much that I sell it,” says Kaldenberg, 25, who since the last release of NCAA Football has managed to make acquisitions of his top two, hostile competitors — fkrosters.com and DT Linder’s PSXSports. “I think it’s because I was not the pioneer. The pioneers definitely are DT and FK. Then I came along and did it differently and made a lot more money.”

Kaldenberg’s replacement of PSXSports’ front with an image of a Monopoly board, for the time being, may also illustrate the acid relationships he has with others. He insists that was a wink-and-nod to Linder, who had likened PSXSports and Kaldenberg’s original Gamerosters.com to keystone properties in the popular boardgame. But others see it as a message that Kaldenberg is coming to drive out any roster editor, for profit or otherwise. And they care about Kaldenberg’s profit motive because for them, NCAA Football is a goose whose golden egg is not money, but the ability to freely change any or all of the names in sports gaming’s deepest universe.

“We’re concerned that if sites keep charging for rosters, the NCAA may ask EA to pull the editing feature,” says Chris Jacobs, a site admin for freeNCAA09rosters.com, a free counter-site to Kaldenberg’s for-profit empire. “The game would be ruined if we were stuck with HB #15 all year.”

On that sentiment, all agree. No college sports title releases with any current player’s name or likeness, thanks to NCAA bylaws. In professional sports simulations, where superstars opted out of collective deals and refused to allow their likenesses to be used, a few absences are nettlesome. To have not just an entire league, but the largest league of any (and March Madness’ 341 teams is even larger) makes gaming with and without complete roster files a night-and-day experience.

Thus sprouted the community of roster editing, with Linder among its progenitors. (Kotaku attempted to reach Linder before the sale of PSXSports but he did not reply. Efforts through others didn’t return a comment before this article was originally posted.) And despite well sourced ventures such as Kaldenberg’s and his closest competitor, Nick Cain’s Sportrosters.com, the free roster community could only be beaten if editing were killed altogether. They make their product first for themselves, then share it to others, and are apathetic about its profitability or market potential.

“I’ve had people volunteer to help me and say that we could work nonstop on the roster file,” said Victor Vasquez, who owned fkrosters.com before selling it to Kaldenberg in December, then reconstituted his efforts on fairdale-kings.com.“But I know only how accurate my work is. I know the homework that I put into this file every year.”

Kaldenberg began with Gamerosters.com in 2004 while a junior at Iowa State University, and approaches it as much as a businessman as he does a fan. He appreciates the value added by a strong roster file (gaming with rival Iowa — he lives in Iowa City — when he plays online) but also foresees the potential in the business and an end-game. “My ultimate idea is to grow the Gamerosters portfolio to the point a gaming site or gaming e-tailer makes me an offer I can’t turn down,” Kaldenberg says, claiming he received a six-figure bid last spring but “I just didn’t feel like it was the right time yet.”

Some might think the right time has come and gone. The addition of the EA Locker feature to this year’s NCAA football game, depending on your point of view, is either pro- or con-roster editing. Through the EA Locker, Xbox 360 and PS3 gamers may share roster files freely across the network. That sets up a competing viral spread of three roster types, none of which can be monetized:

• Fully researched and edited rosters bought by the community (Kaldenberg’s)

• Rosters which are the same in content, but distributed for free or a donation (Fairdale-Kings and freeNCAA09rosters)

• or incomplete, fan-oriented rosters built by individual players which are tailored to specific schools or conferences and contain inaccuracies or wholesale omissions elsewhere.

Working in Kaldenberg’s favor is the number of offline-only players who want rosters. Custom rosters were only available for use online beginning with last year’s title, meaning a large group of players who only game in offline modes, like dynasty or campus legend, care only for accurate rosters and neither need them online nor seek them out there. Also, EA Locker is available for free on PS3, but only through XBox Live Gold on that platform, representing a separate barrier. Vasquez, his adversary, himself agrees that there are more offline gamers than online.

Also, Kaldenberg trusts in a consumer instinct built on the notion that someone offering a product in a free market has a business motivation to provide an accurate and superior, product. It’s the same reason you wouldn’t buy discount meat off the back of a truck. “People are willing to pay for what we offer and pay for the peace of mind knowing they are getting a quality product,” Kaldenberg says. “Similar to how people are willing to shell out $60 for a steak at Ruth’s Chris.”

Kaldenberg won’t divulge specifics, but says he has served close to 10,000 customers since 2004, seeing his year-over-year demand double in each of the last three years. (Vasquez boasted he had more than 20,000 registered users when he ran the site, some of whom have migrated to fairdale-kings.com)

Kaldenberg’s operation requires seasonal employees — working on a PS3, PS2 and Xbox set up in an office — and a full-time business operations manager (the business also manages rosters for March Madness and other titles). But such growth has yet to attract the notice of the NCAA. “No one from the NCAA or EA sports has ever contacted me regarding roster editing,” says Kaldenberg, who has sought legal opinions regarding his exposure in his current venture.

Truth is, EA may not need to sue anyone out of existence, especially if that risks destroying a feature the majority of its installation base adores. If it can tip the balance so that works that are both complete and free win out on its network, that returns roster editing to the community of nonprofit enthusiasts and eliminates those making money off the NCAA or its amateurs’ likenesses. Jacobs and others see such an advantage being tacitly swayed to nonprofit editors.

“Our site is part of the EA Community Leaders program, and privately, we were told that they don’t like people charging for rosters,” Jacobs said. “Hence the EA Locker feature in NCAA 09.”

For its part, EA did not respond to an emailed request seeking comment. Roster editors say this is not a surprise: the ability to edit a roster is a content feature any publisher would, reasonably, not want to give up. In this case, discussing it inevitably acknowledges the cottage industry, for profit or otherwise, that provides gamers with full rosters against NCAA wishes. The less EA reacts, the less the situation is under its control, and the less it is accountable to its licensing partner.

Kaldenberg, if nothing else, is resilient and adaptable. His own record with his rivals proves that. In December, he won fkrosters.com through a third-party offering process. Vasquez, the site’s owner, says he didn’t know who was buying the site until the offer (made through GoDaddy) was accepted. Kaldenberg says Vasquez had every opportunity to reject the sale after learning of his bid.

Kaldenberg said Linder reached out to him late last year, offering him control of both the “Park Place and Boardwalk,” of roster mod domains, and hence the reason for the Monopoly board on PSXSports on Wednesday. An original package price of $16,000 in December eventually winnowed to $7,000 in June, said Kaldenberg. Linder, reached Thursday, said he offered the site because he was competing in a saturated broader market serving sports gamers, and wanted to rebrand his efforts in the roster-only space. To that end he launched EArosters.com on Thursday, his fourth URL since beginning his roster efforts in 2001. Linder said both sides reached an agreeable settlement.
"Brian and I are both competitors and I certainly appreciated his sense of humor," about the Monopoly board on his old URL, Linder said. "Brian purchased Park Place and Boardwalk, but he has to worry about people landing on Marvin Gardens or Pennsylvania Ave first. I just placed hotels on my green and yellow monopolies."
But if anything, Kaldenberg's survival in a cutthroat business environment has taught him valuable business lessons that many 25-year-olds don’t experience firsthand.

“I’ve learned to turn a deaf ear,” Kaldenberg said. “People say bad things about you, and I used to fight it and get upset, and then I'd just see it make matters worse. I’ve matured since my younger days, and I stay away from internet message board controversies. Customer service is more important. If a customer has a question or needs assistance, it’s much more important for me to spend my time responding to customers than to respond to someone criticizing me on another website.”

Kaldenberg’s largest for-profit competitor, Nick Cain’s sportrosters.com, remains somewhat above the fray and agnostic about the fate of for-profit roster editing. Cain, who only became interested in NCAA football because he found the gameplay more engaging than EA’s Madden series, said roster editing represents only 2 percent of a business portfolio that has included poker applications and adult business ventures.

Cain says Kaldenberg also approached him about buying sportrosters.com, but refused after being put off by the negotiating style.

“He bragged about his revenue,” said Cain, himself a coder who outsources his roster work to Indian writers working on console development kits. “We’ll I don’t bank on this money. This is funny money to me. I spend an hour a day maintaining my web sales. He can put up monopoly boards all day. But if EA Sports closes the door, well, it was fun while it lasted.”

GUILDFORD, UK. – July 1, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) today revealed it has created platform specific experiences for its popular FIFA 09 football franchise from EA SPORTS™. FIFA 09 has been designed and customized to deliver a unique gameplay experience that takes advantage of the hardware specifications of each available platform— the PLAYSTATION®3 computer entertainment system, Xbox 360™ video game and entertainment system, Wii™ home video game system, PC, PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation®Portable) system and mobile—when it is released worldwide this autumn.

“We have listened and responded to gamers and football fans around the world by building customized gameplay experiences for FIFA 09 on each platform,” said Andrew Wilson, Vice President & Executive Producer for the franchise. “Everyone wants to play a football game that is customized to their system and delivers a unique and enjoyable experience. We understand that and have innovated features, created new modes and designed controls that are tailored to each specific platform.”

With over 250 additions and enhancements to core gameplay, FIFA 09 on the PLAYSTATION 3 system and Xbox 360 deliver an authentic football simulation that enables you to customize the game to suit your style and ability. New animation technology creates more responsive first-time shooting and passing, faster and more controlled dribbling, and improved trapping. New player momentum physics, which exploits the power of these platform engines, delivers realistic player collisions, authentic jostling for the ball, and more variation in tackling.

“We listened to our consumers to make the changes that they wanted,” said David Rutter, Producer of FIFA 09 on the PLAYSTATION 3 system and Xbox 360. “No other game has over 250 feature changes and additions focused on improving core gameplay. We have an absolutely authentic recreation of the real sport through attention to detail.”

For the first time, go inside the game engine to customize the strategy and positioning of your teammates to decide exactly how your team will play in any situation. With new Custom Team Tactics you have all the tools to become a first-team coach. Adjust and customize tactical settings so CPU players and your team perform just like the real-world team plays and make strategic decisions to exploit your opponent’s weaknesses, all on-the-fly. The popular feature innovation Be A Pro has expanded to a career mode called Be A Pro: Seasons where you can choose or create a professional player and then develop his skills at a single outfield position over four years with the ultimate goal of becoming a national legend. The matchday experience is now true-to-life with a referee and linesmen on the pitch. Plus, crowds, stadium atmosphere and commentary have all been regionalized in exact detail.

On the Wii, enjoy FIFA 09 All-Play one of two ways—a Wii-specific take on the authentic ‘11 vs. 11’ simulation or over-the-top ‘8 vs. 8’ arcade action within a stylized environment with Mii™ versions of your favorite superstars, like Ronaldinho and Wayne Rooney. Refined motion and point-and-play controls make playing FIFA 09 All-Play even more intuitive and perfectly balanced for gamers of any ability to enjoy fun, football action. Choose to play the style that best suits your skills from advanced controls for experienced players to new EA SPORTS™ All-Play controls that enables novice players to focus on fun using simplified controls with AI assistance.

“You’ve never played football like this before,” said Kaz Makita, Line Producer of FIFA 09 All-Play. “Our new ‘8 vs. 8’ Footii Match enables you to play an exaggerated style of football where the personality of your Mii comes to life. You can play with your Mii characters against or alongside some of the biggest stars in a truly unique football experience tailored specifically for the Wii version of FIFA 09.”

FIFA 09 on PC now features leading-edge visuals that deliver graphics that exploit the power of hi-spec gaming PCs, as requested by PC gamers. Star players are featured in photorealistic quality with remodeled likenesses for ultra-realistic gameplay. FIFA 09 on PC also features customizable mouse gameplay controls that deliver deeper, more intuitive command over your squad. Plus, customizable widgets are now integrated into the menu system to connect you to the FIFA community and real-world football so you stay connected while playing FIFA 09.

“We are committed to investing and innovating to create a PC specific experience,” said Producer Paul Hossack. “Gamers want a gameplay experience exclusively for PC and FIFA 09 on PC delivers this.”

With 500 new animation sequences and all-new collision and shielding systems—representing the biggest innovations to the multiplatform EA SPORTS football engine in four years— FIFA 09 delivers more responsive, intelligent and realistic physical action on the PlayStation 2 system. The new collision detection system with 360 degree coverage enables players to behave according to their physical attributes where player speed, direction and strength determine everything from the severity of the collision to the outcome of possession. Changes to the animation system reward the skillful gamer during one-on-one situations between attackers and defenders. Tuned acceleration attributes enable swifter virtual players to possess quicker first steps and gain advantage in sprints. Plus, four new skill moves—scoop turns, rainbow flicks, heel-to-heel knocks and ball rolls—give you a total of 32 tricks in your arsenal to perform just like Ronaldinho.

FIFA 09 on the PSP system and Nintendo DS now include the innovative Be A Pro feature, including the unique Be A Pro camera that re-creates the rush and excitement of racing in on goal, designed exclusively for each system.

Madden Cover Stars Reveal Their Madden Betting Habits, Deny Curse At EA Event [Das Gamers]

"Anything we put out for sports would enhance the experience. I can tease you a little bit. One of the things we're doing is looking at just playing with the Wii remote in a different way, using a whole new peripheral that's out there, kind of thing. So, basically enabling control for the user in a much different way."

He teased some more: "We are prototyping stuff that really does allow us to play with the Wii remote differently."

So far it seems like the main focus here is the Wii, as no other consoles are mentioned in the story, though with both Microsoft and Sony rumored to be working on motion-controllers I certainly wouldn't rule them out.

I will be extremely disappointed if this doesn't result in a tether ball controller for the Wii.

EA Sports Peripherals May Debut at E3 [Next-Generation]

The video runs best in Firefox or Safari, or if you'd like to see it in all its HD glory, you can hit up Times Square, where the video is set to debut today at the corner of Broadway and 47th above the W Hotel on a 40 foot by 30 foot screen.

"That's a great question. Right now, again, that is driven by the fact that the game was made by Black Box, and the Black Box team is near the Need for Speed team, and those guys work together in Vancouver. That's just where we put it."

But what Quigley calls the game's "core nucleus" also had a role in the decision.

"But in that case specifically, we are kind of going "anti-everything" with that game. It's more about getting back to the roots of skating, and it's just trying to be more of a real... having the style and tone and feel of actually getting on the board and getting out in the streets. In that case, it's not about the leagues, the points, or the standings. It's just about, "Hey, how does it feel to go out on the board and see what you can do?

"Ultimately, that kind of core nucleus of the game drove the fact of whether it should be an EA Sports or an EA Games game, at the end of the day. That and the fact that the Black Box team is part of us."

In-Depth: Electronic Arts' Quigley On The State Of EA Games [Gamasutra]

The web-based service of Fantasy Football, which will be free, and the paid applications for the PlayStation 3 and Xbox 360 for fantasy football are expected to hit later this summer.

“EA SPORTS Fantasy Football this year takes fantasy football leagues to the next level,” said EA SPORTS Fantasy Football Executive Producer Jeremy Strauser. “Through our draft day and live scoring applications we have made fantasy football a truly interactive and innovative experience. In addition, we have created integration between our EA SPORTS Fantasy Football product and Madden NFL 09 which gives the football gamer the complete football gaming experience.”

Gamers will be able to download a Fantasy Football Live Draft Tracker to the 360 or PS3 which will give them the ability to view video clips and hear EA expert commentary. The Live Score Tracker, another download, will track fantasy football scores, delivering them either in full screen mode with rosters and details or a more compact picture-in-picture mode.

Hit up the jump for more screens, the full release and to speculate on what exactly the price tag will be.

EA Sports Fantasy Football [EA Sports]

EA SPORTS™ FANTASY FOOTBALL DELIVERS INNOVATIVE CONSOLE-BASED TOOLS AND IN-GAME INTEGRATION WITH MADDEN NFL 09

EA SPORTS™ Fantasy Football is the Complete Fantasy Football Experience

REDWOOD CITY, Calif., - June 16, 2008 – Electronic Arts Inc., (NASDAQ: ERTS) announced today that EA SPORTS™ Fantasy Football will be launching a new website, fantasy.EASPORTS.com and will have fantasy football applications specific to the Xbox 360™ video game and entertainment system and PLAYSTATION®3 computer entertainment system later this summer. The web-based service of EA SPORTS Fantasy Football is free, while members of Xbox LIVE or PLAYSTATION 3 Network will have the opportunity to download the innovative fantasy football applications for a fee. In addition, for the first time ever, gamers will have the ability to play their fantasy football squad in Madden NFL 09. EA Experts, a team of internal fantasy football gurus, returns and serves as a go-to source for all fantasy football information.

“EA SPORTS Fantasy Football this year takes fantasy football leagues to the next level,” said EA SPORTS Fantasy Football Executive Producer Jeremy Strauser. “Through our draft day and live scoring applications we have made fantasy football a truly interactive and innovative experience. In addition, we have created integration between our EA SPORTS Fantasy Football product and Madden NFL 09 which gives the football gamer the complete football gaming experience.”

Exclusive to EA SPORTS Fantasy Football customers, gamers will have the ability to download the EA SPORTS Fantasy Football Live Draft Tracker application and experience a fantasy draft that includes all of the fanfare and presentation of an authentic professional football draft on their Xbox 360 or PLAYSTATION 3. The days of paper draft boards are over and gamers can view video clips and hear the EA Experts team provide commentary on top players. Moreover, gamers will be able to track their EA SPORTS Fantasy Football teams and leagues through the EA SPORTS Fantasy Football Live Score Tracker application, which is also available via download from Xbox LIVE or PLAYSTATION 3 Network. The fantasy scores can be viewed in two ways: full screen mode with complete rosters and details or picture-in-picture mode which allows gamers to keep an eye on scoring updates while watching live football action.

If you’ve ever wanted to test your fantasy team against others in the Madden NFL franchise, EA SPORTS Fantasy Football now gives you the opportunity. Through the website, players designate which fantasy team will be imported into Madden NFL 09. This fantasy team is a fully-functional created team and can be played in all areas available to created teams, including online head-to-head games, providing the ultimate football gaming experience.

EA SPORTS Fantasy Football is an officially licensed product of NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.

EA SPORTS Fantasy Football is developed in Orlando, Florida by the award-winning EA Tiburon studio, which also produces Madden NFL 09, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL®, NBA LIVE, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

EA Sports head Peter Moore is not a man to mince words. That's why we loved him so when he was at Microsoft, he cuts through the BS and gets straight to the point.

In a recent post on his blog over at It's In The Game, Moore talked up his new studio alluding that EA Sports is primed to have one of the best years in its history. In particular Moore sings the praises of NASCAR, NBA LIVE, Madden and NCAA Football. He's so sure that this season is going to be unrivaled, in fact, that he's promising to get a new tattoo if they don't deliver.

Big talk Moore, but lets put a little reality into this pie-in-the-sky promise. Why not say that if you don't have an overall Metacritic increase (yes I hate review scores) on all four of those games you've failed to deliver and it's time to ink up? We've even found this swell logo for your possible future use. Let us know.

Not Resting on our Laurels [Peter Moore's Official Blog]

We’re never satisfied. There’s always more we can do. It’s what we love about our business. I hate to sound like a cheerleader, but the facts are the facts. And I don’t expect them to change any time soon. We’re hitting this season in terms of quality and innovation stronger than we ever have at EA SPORTS. If I’m wrong, you’ll see me sporting a new tattoo - maybe a competitor’s logo?

No, no more tattoos. Please, Peter. Elsewhere in his corporate locker room peptalk, Moore talks about the bright future FIFA and NHL have and hints at a new "groundbreaking feature" for NBA LIVE to be announced at E3.

Not Resting [Peter Moore Blog via videogaming247]

Gamers sue EA over football exclusivity [GameSpot]

When we go head-to-head with 'Brand X' we out-rate them significantly...We outsell them when we go head-to-head. It's sort of an unheralded achievement. This is a tough business.

On one hand, he's right! 2K's basketball and hockey games are normally top-shelf, and they've got baseball to themselves. But the "head-to-head" bit...yeah, it's dancing around that elephant in the room. 2K don't have an NFL game in the US. They don't have a football game in Europe/Asia. That's like saying my 92 Corolla can take on a Ferrari head-to-head, so long as we're...both sticking to the speed limit. And the speed limit's 30.

2K Sports unheralded against EA Sports, says Zelnick [GI.biz]

The graphics whore within wishes that Madden NFL 09 looked like this all the time (and that a holographic John Madden could be called upon for advice at any moment, should we need to know the barbeque time on sausages or find out if Ace hardware had something in stock). We think the "Madden IQ Test" revealed last month is a fantastic introduction for people who are terrible at virtual football, as I am, so that they can have a good measure of their skill level before playing. Maybe it's just so easy to place John in an AT-AT or Death Star transmission with that bluish interlaced look he's got. It's slimming!

Madden NFL 09 - IQ Test: Rushing Offense HD [GameTrailers]

That feature and the "Backtrack" function—which illustrates how you blew a play with on field graphics and voiceovers—look like they're going to go a long way to help relapsed Madden players and noobs figure out the intricacies of the venerable football series. GameSpot's preview of Madden NFL 09 is far more enlightening, should you be interested in seeing what this year's entry has to offer.

Madden NFL 09 First Hands-On [GameSpot]

We think it's actually a neat little feature, if only for its strategic shutting down of big plays (and big flubs) and allowing for scores to be settled over and over again. Personally, I think EA should add it to the online mode. Oh, wait. There's Madden NFL 2010 to consider. Maybe next year!

Do Over! Madden Mondays Week 6: EA SPORTS REWIND [GameStop Blog]