L.A. Laker Kobe Bryant shows up to a game Tuesday in the Call of Duty: Black Ops Jeep. L.A. Galaxy star (not for long) David Beckham played EA Sports Active 2.0. Only in L.A. Only if game companies pay them?
The Active Network has filed a trademark infringement lawsuit against EA Sports Active, alleging the fitness title's online use of scheduling and fitness goals covers purposes for which it holds the trademark "Active."
EA Sports Active 2.0 is probably going to be a healthy product when it is released: software marshaled for good. EA Sports Active 2.0 as demonstrated for me last night was something else, something somewhat intriguing and probably, amusingly dangerous.
Here at Kotaku, we like to ask the tough questions. But sometimes we also like to ask an absurd one.
With the first game a surprising hit, EA Sports revealed today that a second EA Sports Active game is in development, this time called...EA Sports Active 2.0 (working title!).