Last year's "Unlock Xbox" winner, Doritos Dash of Destruction, was downloaded nearly a million times, so while we endlessly poke fun at the contest, it is a way to get your skills recognized by a large chunk of the gaming community. Those who feel they have a game concept that merges cheese-flavored corn chip and interactive entertainment in a way never-before-seen can visit www.unlockxbox.com from now until October 4th to submit a video of their idea. Ten quarter-finalists will be chosen to make their games reality. Two finalists will have their titles made into 2010 Xbox Live Arcade games, with one grand prize winner scoring a $50,000 gaming consultant project from Doritos.

"We are always looking for new ways to connect with fans and give them unique opportunities to express their creativity in a way only Doritos and our partners can deliver," said Ann Mukherjee, group vice president, marketing, Frito-Lay. "Many of the people who love Doritos also love gaming, and this innovative program gives our fans a chance to live their dreams."

You heard the woman. Live your dreams.

This is the HiCan bed, which takes the IKEA design of "put all the essentials on as few square feet as possible" to an amazing extreme. As a practical matter, it'd be amazing for a tiny studio in a crowded city, but probably do a number on your long-term posture. But to me it looks like it'll be someone's dream machine on the next episode of Cribs. According to its writeup:

A theater screen pulls down at the foot of the bed for viewing television or movies. An integrated personal computer system means you can work or masturbate to Internet porn surf the web in bed as well. Game consoles are built in for added entertainment value. Lights for reading and shades for sleeping are also fully integrated.

All this thing lacks is a built-in commode. And maybe a huge space-saver drawer full of Doritos alongside a guacamole pump. Get that, and I could see myself staying in this bed until I looked like Vladimir Harkonnen and Jabba the Hutt got sloppy drunk and made a baby.

High-Tech Bed Has Built-In TV, Computer & Game Systems [Dornob]

Development will be handled by NinjaBee, who probably never imagined they'd have the good fortune to work on a corn chip branded racer when developing Cloning Clyde, Outpost Kaloki X and Band of Bugs. A cooler ranch press release is after the jump.

Pennsylvania Gamer Mike Borland Fulfills Dream of Making His Own Video Game as Doritos Unlock Xbox Contest Winner

Fan Selected Favorite to be Developed by NinjaBee Xbox LIVE Arcade in Summer 2008

PLANO, Texas, Nov. 19 /PRNewswire/ — Today, Doritos announced that "Doritos Dash of Destruction," the game concept created by Mike Borland of Sewickley, Pennsylvania, is the winner of the Doritos "Unlock Xbox" challenge. This first-of-its kind opportunity invited fans in the United States to think of an Xbox LIVE(R) Arcade game idea that brings to life the bold spirit of the Doritos brand. Between October 29, 2007 and November 18, 2007, Doritos lovers and gamers visited http://www.snackstrongproductions.com to play and vote on their favorite Xbox LIVE Arcade game demo conceptualized by each finalist, with Mike Borland resulting as the fan favorite.

Now, Mike Borland will collaborate with Xbox and renowned game development studio NinjaBee, a subdivision of Wahoo Studios, to bring the intended tone, appearance and experience of his creative vision to fruition from the ground up. NinjaBee has a track record of publishing hit games for the Xbox LIVE community, including such hits as Cloning Clyde, Outpost Kaloki X and Band of Bugs. A full scale game of "Doritos Dash of Destruction" will be available for free on Xbox LIVE Arcade in summer 2008. Until then, fans can continue to play all five beta games at
http://www.snackstrongproductions.com.

"The overwhelming voting response from the gaming community just goes to show that every one of our five finalists' concepts embodied a truly bold and intense gaming experience," said Ann Mukherjee, group vice president, marketing, Frito-Lay. "Now, we look forward to watching the evolution of 'Doritos Dash of Destruction' as we celebrate Mike Borland's innovative idea."

Mike Borland's inspiration for "Doritos Dash of Destruction," was a fusion of his passion for racing games and his love of Doritos. With each
round in the game, players choose to control one of two characters — a hungry T-Rex chasing a delivery truck loaded with crunchy Doritos tortilla
chips or the delivery truck driver, racing to escape the clutches of the T-Rex. As the chase begins havoc ensues as the lumbering dino barrels
through the completely destructible city resulting in an intense game of cat-and-mouse.

"To have the opportunity to create an Xbox LIVE Arcade game is a gamer's dream," said Mike Borland. "This entire experience has been
wonderfully surreal, and I am so grateful to Doritos, Microsoft and everyone who voted for my idea. Now, I can't wait to starting working with the experts to fully-develop 'Doritos Dash of Destruction'!"

The "Unlock Xbox" campaign is the evolution of the Doritos brand allowing consumers to be in control. Earlier this year, the Doritos brand
aired two consumer-created commercials during Super Bowl XL as part of the Doritos "Crash the Super Bowl" challenge. These two ads kicked-off the first-ever consumer-created Doritos brand television ad campaign, in which all five of the Doritos "Crash the Super Bowl" finalists' ads aired on national television. Following Doritos "Crash the Super Bowl," the brand launched the Doritos "Fight for the Flavor" campaign to let Doritos fans vote to determine which of two new flavors survives on store shelves and which one gets pulled. Just months later, the brand launched the Doritos "X-13D Flavor Experiment," where consumers have a chance to name the new mysterious flavor of Doritos tortilla chips by entering their ideas at http://www.snackstrongproductions.com.

Most recently, Doritos announced its search for an unsigned musical act to have its original song performance aired during Super Bowl XLII, in place of Doritos commercials. To compete, aspiring artists can submit audio and video files of their original song performance at http://www.snackstrongproductions.com now through November 25, 2007.

Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

Doritos Presents Unlock Xbox

Tell us your idea for a DORITOS® brand-inspired video game. Use our iconic shape, bold flavors or simply our intense experience - whatever comes to mind. How you use that inspiration is entirely up to you...

After the five finalists are chosen and playable beta samples produced, we're leaving everything up to you. Here's where you'll be able to play the games, consider the concepts and decide for yourself whose idea is going on to become the world's first user-generated video game.

On top of $6,000 in prizes, five finalists will get to work with Xbox Live Arcade interns development teams to build playable versions of their game that will eventually be available for download on XBLA. Off the top of my head I'm thinking triangular Pac-Man. But technically he would want to eat himself (because he's so delicious), so I'm not really sure how you would play. Kim Phu

Doritos Invites Consumers to Create an Xbox Live Game [Marketing Daily, thanks Dan]