• playstation 3

    Analyst: Sony May Never Break Even On PS3

    DFC Intelligence president & senior technology analyst Wanda Meloni spoke at the GameON: Finance 2.0 conference in Toronto, weighing in the major console manufacturers' futures. According to a Gamasutra report from the event in Toronto, Meloni believes that Sony may never break even on the PlayStation 3 platform because of the losses incurred on each console sold.

    Sony announced its quarterly results earlier today, showing improved PlayStation hardware sales, but ultimately posting a hefty loss.

    We're unsure if Meloni was drinking the corporate Kool-Aid, factoring in the 10-year lifecycle Sony has planned for the hardware. Meloni also believes that Sony's slice of the console market share, at 67% during the PlayStation 2 era, will shrink to 50% or below.

    GOF 2008: DFC Claims PS3 Unlikely to Break Even, PC Not Dying [Gamasutra]

  • david cole

    Analyst: Wii Might Not Be A Fad

    DFC Intelligence has a theory. David Cole, analyst at the firm, says that the Wii "does not appear to be a fad and it has the chance to be one of the best selling systems of all-time" according to new report. You hear that, naysayers and Wii jokesters? Not a fad! While DFC places Nintendo's waggle-box at the top of the heap this generation, it also has good, long-term news for Sony, writing that PlayStation 3 annual software sales will match that of the Wii by 2012.

    The market research and analysis firm was concerned about the Wii's fad chance way back in 2006, warning of a risk "that consumers have fun with the Wii controller for a few months, but the fad passes and they move back to their tried-and-true game play methods on a competing system." In DFC's defense, it stressed that this was cause for concern if the console was "defined mainly by its controller", which it isn't. There's also Wii Fit.

    DFC Intelligence Forecasts Video Game Market to Reach $57 Billion in 2009 [DFC Intelligence]

  • analyst

    Xbox 360 To Be Europe's "Biggest Loser" Say Analysts

    The analysts at DFC Intelligence have gazed into the crystal ball to receive word from the future of the European console war and the news is somewhat of a downer for Sony. But it's far worse for Microsoft. A new report calls for "strong" sales of the PlayStation 3 but that Sony should expect to lose a "big chunk" of the PS2 install base. Wii is expected to dominate, but won't move software like the PS3 may.

    The analyzing wizards at DFC see an Xbox future filled with doom and gloom, with the 360 "continuing to struggle" in Europe, despite UK acceptance. They have better news for the Euro industry as a whole, with 2008 expected "to break all kinds of sales records." And they all lived happily ever after. The end.

    DFC: 360 Likely "Biggest Loser" in Europe [Next-Gen]

  • dfc intelligence

    DFC Intelligence: PS3 Could Come In Third in Next-Gen Wars

    Ever wonder how much the PS3 costs in relation to other things? Well, for the price of a PS3, you can buy yourself 600,000 jelly beans, or 600 beers for you and your friends in Thailand. More »
  • ps3

    Another Random Analyst Clucks Tongue At PS3

    It's a slow Monday, so what the heck, let's get some more PS3 doom mongering going on. More »
  • ps3

    Sony Gets Hardcore Analyst Tongue Lashing

    Damn, DFC. Why you gotta be so hard on my Sony crew? Look, just because my PlayStation bwoyz are gouging us poor upper-middle class saps to the tune of 600 bones doesn't mean you gotta be so... nasty. I'm talking about your recent memo that says Sony could very easily slip from first place in the gamespace to the dreaded Nintendo Third. More »
  • next-gen

    How Online Content Will Drive Console Sales

    There is a comprehensive look at next generation online presence over at Next Generation, appropriately enough. We can't even begin to summarize the analysis and excellent points of the feature, written by David Cole of DFC Intelligence. However, one interesting prediction made in the article relates to Sony's online presence for the Playstation 3. More »
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