Demos Are Great For Gamers, Not-So-Great For Game Sales

Giving players a chance to try before they buy is a noble gesture, but it may not be a wise. According to research presented by game designer Jesse Schell at the Gamelab conference in Barcelona today, a demo can cut into a game's sales by more than 50 percent, CVG reports. » 6/28/13 10:00am 6/28/13 10:00am