New Japanese comic publication "WAaI! boys in skirts" is hoping to capitalize on the video game, anime and cosplay trend of young men dressing up like young women. Even one professional fighter is into it!
It'd be rather embarrassing to be publicly outed as an erotic novel aficionado, especially one that supports a USB attachment that gets you off while playing it. This happened to some Japanese file-sharers who thought they were pirating a game.