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Commercials

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nintendo

Wii Advertising Wins Advertising Award

What are the odds! One minute, someone pokes fun at Wii advertising (and the Wii itself), the next minute, said advertising goes and wins a prestigious international advertising award. Ad agency Leo Burnett, who were behind Nintendo's "Wii Would Like To Play" campaign, picked up the top prize at the 40th Annual Effie Awards, held in NYC on Wednesday. In explaining away the decision, the Effie's organisers said:

The 'Wii Would Like to Play' campaign chose not to embrace an obvious strategy, namely fawning over the prized teenage male gamer. Instead, Wii targeted his mom, dad and grandmother. While the competition catered to a narrow audience, Wii invited everyone to play. As a result, the Wii has been sold out nationwide since the launch and ignited a cultural phenomenon in how people experience video games.

They can thank targeting all they want, I'm sticking to my theory that it was commercial's music that got inside your head more than those two Japanese blokes turning up on your doorstep.

'Wii Would Like to Play' Wins Grand Effie Marketing Award [GameDaily.biz]

5:30 AM on Thu Jun 5 2008
By Luke Plunkett
2,158 views, 37 comments

celebrity endorsements

Metallic Rose DS Gets Superstar Launch

As is always the case, mere weeks after I pick up a new DS, Nintendo goes and releases a new color. The metallic rose DS, originally sold as part of a holiday Nintendogs bundle, will be hitting stores later this month in stand-alone form, and Nintendo has recruited Ugly Betty star America Ferrera and American Idol-born country singer Carrie Underwood to appear in ads promoting the new shade. The commercials will begin airing on Monday, May 19th. Along with those two, Liv Tyler will also be appearing in commercials hawking the crimson and black variant.

Strong female role-models America and Carrie will surely inspire many young women to pick up one of Nintendo's handhelds, while the Liv Tyler ad will have men who are subconsciously attracted to Steven Tyler to the stores in droves.

10:40 AM on Fri May 16 2008
By Mike Fahey
2,349 views, 35 comments

Latest by n/a: yeah ! REAL MEN BUY, WEAR, USE PINK! more »

gallery

Meet The Amazing Nintendo Wii

Finally, a Wii commercial with a realistic pitch. This ad's part of a Worth1000 run going at the moment for old-school advertisement, and some of the video game ones - for the PS3, Xbox and Xbox Live, among others - are just great. Highlights in the gallery, more Photoshop shenanigans at the link below.

Vintage Ads 6 [Worth1000, via Boing-Boing]

11:30 PM on Fri Mar 14 2008
By Luke Plunkett
14,660 views, 33 comments

clips

Super Smash Bros. Brawl Japanese Commercials

Here they are! The first Super Smash Bros. Brawl commercials straight from Japan. There are three in total so be sure make the jump to check out all three. This one just keeps getting better and better.

More »

5:00 PM on Sat Jan 5 2008
By fdemarco
16,186 views, 150 comments

clips

Scene It? Yeah, We Have.

"Alright, so it's Friday night and I'm a eunuch, and I'm all about having my friends over just like a mid 90's sitcom. You know, kicking back, dancing stupid, trying to look deep by playing my acoustic guitar. PLAYING SCENE IT ON THE XBOX 360!!!

And then we get competitive. And someone dies."

This is one of the worst commercials I have ever "scene." The worst part about video games going mainstream is that they try to appeal to *gulp* the general public.

6:00 PM on Thu Oct 25 2007
By Mark Wilson
4,192 views, 72 comments

final fantasy xii

Picard Voices UK FFXII Commercials

If you want your commercial voiceover to sound epic and British, there are few better actor choices than Patrick Stewart. As if people needed more motivation to pick up a copy of Final Fantasy XII in the United Kingdom once it hits on the 23rd, Square Enix have announced that that very same epic British voice will be heard in commercials for the game in the UK and Australia. More »

10:20 AM on Thu Feb 15 2007
By Mike Fahey
1,755 views, 22 comments

clips

Clip: A Very 80's Link to the Past

Any time you catch me complaining about the Japanese getting all the cool gaming-related stuff, point me to this god awful commercial for The Legend of Zelda: A Link to the Past.
I'm not sure I would have purchased the game if they had shown this Michael Jackson / M.C. Hammer-inspired monstrosity of a commercial in the US. They again, it was the 80's (early 90's, almost the same thing!), and everyone was pretty much stupid back then anyway. Michael Fahey More »

10:20 AM on Mon Feb 5 2007
By Mike Fahey
594 views, 48 comments

Latest by Riven: As a born in 79 kid the 80s were rad even for me. I still remember wanting to see Back To The Future. Michael Keaton was Batman and Tiffany wasn't "droppin it like its hot". P.S. SXP 151 knock knock...yeah stupid people more »

europe

How The PS3 Stacks Up In Europe

While in North America we were treated to mind-blowing PlayStation 3 ads featuring exploding toys, creepy baby dolls, and oozing visuals, Europe's commercials seem to be noticeably more subdued.
Indeed, that was living. I don't think I truly understood the cell processor until watching this video. Whomever came up with this commercial must have been well into their cups. Michael Fahey More »

1:40 PM on Wed Jan 17 2007
By Mike Fahey
194 views, 30 comments

clips

Are You Keeping Up With The Commodore?

To put the PS3 price in perspective, it costs just as much as a Commodore 64 did almost two decades ago. And that's not even taking inflation into account. But a PS3 doesn't include four swell programs, including Teach Yourself Basic, nor — I guess — two luscious blonde twins sliding down a water slide in their pink bikini tube tops. So I think the Commodore 64 was still probably a better value. Florian Eckhardt

1:40 PM on Tue Oct 24 2006
By kotaku.com
576 views, 46 comments

sony

First North American PlayStation 3 Commercial: "The Wait" [Update]

Look, I don't want to hear any complaints about how this ad doesnt show any game footage. Or how it doesn't even show the PlayStation 3. Or that if you didn't know better, and somehow missed the final 3 seconds of footage, you'd have zero inclination this was PS3 related at all. Why? 'Cause I like it. Let me just enjoy the serenity of the black and red hued marketing chill out that is "The Wait", now showing at theatres and Web sites nationwide. If you really need to, make some cracks in the comments about how "The Wait" should really only be shown in Europe. Michael McWhertor More »

9:40 PM on Sun Oct 15 2006
By Michael McWhertor
8,401 views, 127 comments

Latest by Broni: I remember someone above me loads saying the music reminded them of Sigur Ros, it's actually the music from a soundboard on 28days later by Brian Eno. On topic, who actually is even comtemplating buying this? Anyone who buys a more »

clips

Japanese Metroid Commercials of Times Past

I love these Japanese Metroid commercials. In the first, Samus Aran surfs a 3.5" floppy through the universe to battle gelatinous, brain-sucking slugs. I also love how Japanese pronounce every letter in the English language like a separate syllable. "Muh-eh-tuh-ruh-oid-u!" More »

2:40 PM on Tue Sep 26 2006
By kotaku.com
471 views, 17 comments

clips

Classic Mariopaint Commercials

Because there just haven't been enough videos posted lately, here're some classic Japanese commercials for Mariopaint. The first is all about claymation Mario riding a SNES mouse to ultimate victory, while the second features more of the music composition feature and 2d Yoshi.Eliza Gauger More »

5:20 PM on Wed Sep 6 2006
By egauger
170 views, 18 comments

clips

Journey Escape!

Can you help Journey escape from the arena of rock through hordes of love-crazed groupies? Affirmative. I like to think that the life system works on the principle that you can only collide with so many groupies until you are so drained that you ejaculate the spools of your intestines. Although I hope the health system works different when you collide with those "shifty-eyed promoters." Florian Eckhardt

5:00 AM on Tue Sep 5 2006
By kotaku.com
187 views, 7 comments

reservoir dogs

Brilliant Reservoir Dogs Commercials

These British ads for Reservoir Dogs are f-ing brilliant. One is a granny and two kids reenacting the dick-dick-dick conversation from the diner and the other is that great final gun scene staring two kids and their bound and gagged dad. If the game is anywhere near as good as these commercials It's going to rock. More »

4:00 PM on Fri Aug 4 2006
By Brian Crecente
299 views, 7 comments

basketball

Mario Hoops 3-on-3 Japanese Commercial

A commercial for Mario Hoops 3-on-3 that emphasizes the rhythmic tapping and slashing of the game. For some reason, as I hear the stylus scratch across the touch screen, I clearly envision a piece of grit trapped under the point, irrevocably marring the resplendent screen with a jagged, inch long wound. I'm actually cringing — I'm not buying any game that makes me treat my DS Lite so savagely. Florian Eckhardt

6:00 AM on Mon Jul 17 2006
By brownlee
97 views, Comment

insurance

Insurance Commercial Presents a Newer, More Noble Stereotype

Highfalutin' intellectual blog Terra Nova wonders if this commercial from Farmer's Insurance Group is the beginning of a new positive stereotype, ushered into the public consciousness by an aging gaming community and the push of game advertising into public media channels: More »

4:40 PM on Wed Jun 28 2006
By egauger
193 views, 2 comments

clips

You Know Them, You Love Them, so Correct Them!

Dale's old VHS collection was in need of some attention. He could have sworn he had a full tape of the Red Shoe Diaries just waiting for some special care. Halfway through a cardboard box marked "KTCHN CLOSET" he stumbled on what will, in time, be recognized as the greatest archaeological find of the 21st century. More »

5:20 PM on Wed Jun 21 2006
By egauger
207 views, 13 comments

nintendo

Nintendo Lightgun Originally A Colt .45

Dear Gamebrink — we love your constant stream of tips, since it allows us to get paid without actually doing any real sleuthing. But when you post a video, could you please embed it as something besides a postage stamp sized proprietary flash player? Better yet — if you You Tube all your cool videos, we can just shamelessly steal them directly! More »

11:40 AM on Thu May 25 2006
By brownlee
237 views, 5 comments

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