EA will have a bevy of titles on hand as part of their sponsorship including Mass Effect, Command & Conquer 3: Kane's Wrath, Spore and BOOM BLOX. They will also be showing a sneak preview of Dead Space, their upcoming space horror game.

The event runs from April 30 through May 4 at the Apollo West End theater in London. Hit the jump for the full release.

Electronic Arts UK Signs as Official Games Sponsor for SCI-FI-LONDON

SCI-FI-LONDON today announces that Electronic Arts, the world's leading interactive entertainment software company, will be the official games sponsor for this year's SCI-FI-LONDON, the UK's only dedicated science fiction and fantastic film festival which will run from 30 April - 4 May 2008 at the Apollo West End theatre.

As exclusive games sponsor, EA will be showcasing PC and console titles as part of the festival line-up, to include Mass Effect™, Command & Conquer™ 3: Kane's Wrath, Spore™ and BOOM BLOX™, while festival-goers will also get the chance to see a sneak preview of the forthcoming epic space horror game Dead Space™. As well as seeing exclusive trailers for the games before film screenings, there will be opportunities to play them and win merchandise.

Festival Director Louis Savy said: "We are extremely pleased to have secured EA as our key sponsor for this year's SCI-FI-LONDON festival. Their current and upcoming title roster fits perfectly with our programme, which aims to appeal to a variety of science-fiction fans. Visitors to the show will be in for a treat as they get to see and play some of EA's incredibly cinematic and sometimes scary games."

Gary Booker, EA UK Marketing Director, said: "We're excited to be involved for the first time with SCI-FI-LONDON, a key event for the UK's science-fiction film fanbase. Great story-telling isn't limited to the big screen and we'll be at the festival to show that video games offer a fantastic way of telling and interacting with these stories at the same time."

EA activities during the festival will include:
• The chance for visitors to play some of its key current titles as well as sneak peaks and demos of unreleased games
• Big-screen trailers and teasers
• Supporting SCI-FI-LONDON's artist-in-residence, The Artful Dodger (aka A-Dee), who will create a series of science fiction themed canvases in the window of Forbidden Planet (Shaftesbury Avenue, WC1) from 24th April for 7 days.

Further details of EA's presence at SCI-FI LONDON will be revealed as the festival draws closer.

EA'S COMMAND & CONQUER 3: KANE'S WRATH ENLISTS ALL-STAR CELEBRITY CAST Expansion Pack in Award-winning Series to Include Natasha Henstridge and Carl Lumbly in Live Action Video Sequences

CHERTSEY., October 30, 2007 - Electronic Arts Inc. (NASDAQ: ERTS) today announced that Command & Conquer™ 3: Kane's Wrath, the expansion pack to the critically-acclaimed and fan favorite, Command & Conquer 3 Tiberium Wars™, will feature Natasha Henstridge (Species trilogy) and Carl Lumbly ('Alias') in its all-new, high-definition, live action video sequences. Henstridge and Lumbly will be joined by veteran Command & Conquer™ actor Joe Kucan, who originated the role of Kane, the megalomaniacal leader of the Brotherhood of Nod. All three actors are at the epicentre of the Command & Conquer 3: Kane's Wrath story which will span 20 years - from the rebirth of the Brotherhood after the Second Tiberium War through the dramatic events of the Third Tiberium War and beyond.

"Natasha and Carl are a perfect fit for the live-action video sequences that will bring our epic story to life," said Mike Verdu, General Manager of EALA and Executive Producer on Command & Conquer 3: Kane's Wrath. "We had great success with the cast and story for Command & Conquer 3, and I'm very excited to be working with such talented actors on the expansion pack. We're doing something really unique with the campaign this time around - and I think fans will be thrilled to see how the story unfolds."

Live action cinematics have become one of the hallmarks of the Command & Conquer series dating back to the original Command & Conquer in 1995. In addition to the trademark live action videos and multi-decade campaign, Kane's Wrath introduces six new sub-factions and a wealth of new units, structures, and powers to the armies of the Global Defense Initiative, the Brotherhood of Nod, and the enigmatic alien Scrin.

The Xbox 360™ version of Command & Conquer 3: Kane's Wrath will debut a revolutionary new radial interface designed specifically for console gamers. Taking RTS controls to a whole new level, players will utilize the command stick to build, deploy, and attack.

Developed at EALA, Command & Conquer 3: Kane's Wrath will ship in Spring 2008 for Windows PC and Xbox 360 video game and entertainment system. This product is not yet rated by the ESRB. For more information about Command & Conquer 3: Kane's Wrath or the Command & Conquer series, please visit www.electronicarts.co.uk/commandandconqu