Kotaku: coke

The Mario Scape Pepsi Built

Brian Crecente — Wed, 26 Aug 2009 15:20:00 MDT

Witness the spectacular aftermath of a Coke versus Pepsi "display war" in a California grocery store.

Reader Chris writes that his sister snapped a photo of what she described as a huge 8-bit Mario display Pepsi built out of cases of their drinks at the Safeway in Rohnert Park, California.

Keep in mind this isn't something Nintendo paid for, it's just two bitter, talented soda employees vying for the hearts and throats of the thirsty public.

Coke, we're told, recently built an elaborate Olympics-themed display. I think Pepsi wins... this round.

Coke's Super Bowl Ad Brings Out The Avatar In, Well, Everyone

Luke Plunkett — Mon, 02 Feb 2009 05:00:00 MST

Here's a Coke ad from yesterday's Super Bowl. And it's about...no, not football, but online avatars. Everyone's got 'em! Even inattentive mothers and attractive young models sipping Coke at a bar.

[via Wonderland]

Coke Using Gaming Tournaments For Marketing

Maggie Greene — Sat, 28 Jul 2007 14:30:08 MDT

Not content with billboards, giant Coke bottles that tower several stories high in high-traffic pedestrian zones, and a pretty overwhelming market share, Coke has decided to go after Chinese gamers using the ubiquitous internet cafes and gaming tournaments. In partnering with GGL to roll out the tournaments, Coke will be reaching "15 provinces, 100 cities and 4,000 cybercafes." In addition to the fun of participating in targeted advertising, "the winner of the iCoke tournaments will be flown to New York to compete in the 2007 Digital Life gaming tournament, which will take place Sept. 27-30." But fear not, while Coke may be going after the potentially lucrative Chinese market first, the tournaments should be coming to a country near you soon:

there are plans to roll out the initiative with Coke in other countries, including Brazil, Japan and Korea and eventually the U.S. and Western Europe. Entry into some of those countries will start later this year.

Thrilling! ... Maybe I'm still just a touch bitter about the shunning of Diet Coke in favor of Coke Zero at convenience stores all across Taipei. Damn you, 可口可樂.

Coke's Got Game in China [AdWeek]

World of Warcraft Meets China Coke... Again

kotaku.com — Thu, 07 Sep 2006 08:40:00 MDT

From the same Chinese ad agency that brought you this Coke meets World of Warcraft ad comes another one, in which an orc, a Tauren and a Troll leap through the screen to kidnap and carry off some attractive young Chinese girls. What low base urges drive the beasts in their kidnapping of hot Asian flesh? Probably eager for them to bite their wax tadpole. Florian Eckhardt

Grand Theft Auto: All Coked Up

Michael McWhertor — Sat, 12 Aug 2006 14:46:02 MDT

Why can't you boys play nice games like this? Ones in which you give your fellow man a Coke, thwart a purse snatcher, brighten others days, without any hope of reward? If only all aspects of our culture were built with soft edges and life were more like a musical, surely all our problems would be solved.

Brilliant commercial, Coke marketing team. Brilliant.

Thanks for the tip, Diogo! Michael McWhertor

WoW Meets Coke Meets China

brownlee — Thu, 25 May 2006 10:40:48 MDT

A brilliant commercial straight from Communist China for World of Warcraft and Bite-The-Wax-Tadpole, aka Coke. One question it raises, though: does Chinese WoW have Asian avatars? FLORIAN ECKHARDT

Coke Releases Downloadable Wipeout Pure Vehicles

Brian Crecente — Tue, 09 Aug 2005 08:30:03 MDT

In-game advertising is rearing its ugly head again, but at least this time it comes with some sort of payout for gamers. Starting Aug. 11, Playstation Portable owners will be able to download Coke-themed add-ons for their copy of Wipeout Pure. The racer downloads will include new vehicles and courses with a Coke twist.