Rockstar not only recreated the 2D universe of the previous games in 3D, but the developers also came up with a new standard for the North American box art. For each title after Grand Theft Auto III, the cover art would focus on characters and various staples from the game.
Considering the ESRB lists all of 10 Nintendo DS titles rated M, this isn't surprising. Still, the publisher of Grand Theft Auto: Chinatown Wars bragged the game accounts for more than half of M-rated game sales on that platform.
Cammie Dunaway, Nintendo of America's executive vice president of sale and marketing, confessed to being frustrated by the sales numbers behind Grand Theft Auto: Chinatown Wars and suggested Rockstar hasn't learned something Nintendo already knows about marketing.
The GTA games on PSP did a great job of cramming lots of stuff onto a UMD. Yet as big an achievement as that was, Rockstar think they can do better.
The folks over at 1up spoke with Gordon Hall of Rockstar Leeds, the developer behind Grand Theft Auto: Chinatown Wars for the DS.