Kotaku: charttrack

GfK Buy ChartTrack, Good News For European Sales Charts

Luke Plunkett — Tue, 08 Jul 2008 02:30:00 MDT

While we're treated to precise sales figures from Japan, and decent approximates from the US market, it can be a difficult thing to nail down European sales figures. And by difficult, I mean largely impossible. Not only is the continent split across dozens of nations and languages, but there have long been two companies collecting sales data for the region: GfK, who handled most of continental Europe, and ChartTrack, who were largely responsible for the British market. Well, as of yesterday, GfK now own a controlling interest in ChartTrack, bringing the companies together under the new name GfK ChartTrack Limited. Fingers crossed this means we can start getting not only some decent European sales numbers, but also regular pan-European sales charts as well.

GfK acquires ChartTrack [MCV]

360 In Britain: Sales Double, Still In Last Place

Luke Plunkett — Mon, 21 Apr 2008 03:30:00 MDT

Last week, Microsoft announced that sales of the 360 in Europe had doubled since the introduction of recent price cuts . No doubting the accuracy of their claims, but without actual sales figures for the 360 or its competitors, we had our doubts as to their importance. Doubts that are looking fairly justified today, with both SCEE and ChartTrack confirming to Reg Hardware that while 360 sales have indeed doubled over the past four weeks, it hasn't meant much in Britain, with the PS3 is still outselling it, something it's been doing so for the past 15 weeks. They then go on to say that even if you combined 360 and PS3 sales the Wii would still be "healthily" ahead on sales, but that's something you probably could have figured out on your own.
Price cut fails to push Xbox 360 past PS3 in UK [Register Hardware]

Xbox 360 Edging On 2 Million UK Sales

Mark Wilson — Tue, 01 Apr 2008 13:20:00 MDT

For those keeping score at home, a representative from Chart-Track has said that Microsoft is quite close to reach the 2 million unit milestone of sold Xbox 360s in the UK (Chart-Track expects it to happen next week). GamesIndustry points out that the company moved their first million units in 60 weeks. Now it looks like their second million will sell over a similar timeframe.

Wow, I'll tell ya. If I had a dollar for every Xbox 360 sold in the UK, I'd have...uhh...let's just call it a lot of money.

Xbox 360 to hit 2m in UK "next week" [GamesIndustry]

UK 360 Sales Spike 40%

Mike Fahey — Tue, 18 Mar 2008 09:20:44 MDT

What a surprise! Turns out that Microsoft's tactic of dropping the price of the Xbox 360 a significant amount resulted in more sales! Who'd have thought? According to Chart-Track, sales of the Xbox 360 were up 35-40% over the weekend, starting on Friday when the price drop kicked in. With such a short lead time between the official announcement and the price drop, UK retailer HMV spokesperson Gennaro Castaldo is convinced that the sales surge will continue.

"That's obviously fairly significant, given we didn't have too much time to communicate it to our consumers. So with a lot more of the marketing kicking in now we expect it to grow even more in the coming days and weeks."

I'm sure Microsoft welcomes the jump as Sony prepares Gran Turismo 5 Prologue for European release later this month, and the June return of Solid Snake hanging heavy in the air. Interesting times indeed.

UK Xbox 360 sales up 40% [GamesIndustry.biz]

PS3's UK 82% Sales Drop "Meaningless"

Michael McWhertor — Wed, 04 Apr 2007 16:40:06 MDT

Next-Gen is reporting that Chart-Track, the consoles sales data provider in the UK and Ireland, has said that the 82% drop in PLAYSTATION 3 sales after its initial launch week is really quite meaningless. My response to Chart-Track? Duh!

We can safely chalk up the perceived importance of a post launch sales week dip to attention grabbing headlines and anti-Sony fanboys looking for morsels of FUD. But Chart-Track director Dorian Bloch told Next-Gen:

A figure of an 82% drop has leaked out but that alone means nothing. Given how much pent up demand there was for PS3 and given the sophistication of pre-order systems now, it really doesn't mean anything.

As we all know by looking at early sales data, early sales data pretty much means zilch. But isn't it fun to watch, week after week, month after month? Just gives me chills everytime a new NPD or Media Create report is released. I'm off to take a cold shower. Michael McWhertor

PS3 Week Two Sales Drop "Meaningless" [Next-Gen]