It's hard not to think of Patrick Stewart in his creepy Extras faux persona, in which he talks about his screenplay that involves him telekinetically removing women's clothing. We're just thankful that he's not tearing the clothes off of his fellow female traveler while she plays Brain Age 2 in this commercial. We're going to need a higher quality version of this for animated GIF purposes. That "The synapses are firing!" moment is gold.

Strong female role-models America and Carrie will surely inspire many young women to pick up one of Nintendo's handhelds, while the Liv Tyler ad will have men who are subconsciously attracted to Steven Tyler to the stores in droves.