This elegant solution to the used game market comes courtesy of Atari's President Phil Harrison, who explains that Atari's ongoing strategy is such that the resales aren't something the company is worried about.

"The games that have the embedded community, the embedded commerce, the extended, expandable experiences, are the one's that you would never want to trade, the one's you want to keep hold of. And that's perfectly in line with our future strategy so we're not that concerned about it"

No why does this all sound so familiar? Why of course! It's Game 3.0! That Phil is a man who stands by his plans.

Second hand sales have been "extremely painful" for the industry - Atari [GamesIndustry.biz]

"Our launch into pre-played games and the acquisition of gamerbase.com underlines HMV's long term commitment to games as it becomes an ever-increasing part of our overall product mix," said HMV managing director Simon Fox.

An interesting development, but I've always felt that trade-in programs work better in video game-specific retail stores. Many electronics and entertainment chains in the states have tried this and failed miserably. Remember MediaPlay? Yeah, we were such dorks back then.

HMV enters pre-owned market with Re/Play launch [GamesIndustry.biz]