<![CDATA[Kotaku: Bungie]]> http://cache.gawker.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: Bungie]]> http://kotaku.com/tag/bungie http://kotaku.com/tag/bungie <![CDATA[Halo Cosplay Turned Up To Eleven]]>

This is Adam and Walter, from the 405th. Hi Adam and Walter! Adam and Walter like Halo, and they like cosplay, so seeing them dressed as Halo characters isn't that big a shock. What is a shock is the quality of these costumes! If somebody told me these were photos smuggled off the set of the Halo movie I'd totally agree with them, for a second, before remembering there is no Halo movie, then saying "aaaahhhh, ya got me".

halocosplay2.jpg [Thanks Walter!]

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http://kotaku.com/390229/halo-cosplay-turned-up-to-eleven http://kotaku.com/390229/halo-cosplay-turned-up-to-eleven Wed, 14 May 2008 06:20:00 MDT Luke Plunkett http://kotaku.com/index.php?op=postcommentfeed&postId=390229&view=rss&microfeed=true
<![CDATA[Get A Closer Look At WETA's Warthog]]>

The rate things are going, they may never make a Halo movie. So that short Neil Blomkamp put together last year may be as close as you get. And these shots of the Warthog used in that short may be as close as you get to it. Built by WETA, the guys behind the special effects for Lord of the Rings, it's crazy the amount of detail that went into a vehicle built not for a movie, or even a trailer, but a cheap concept pitch. Plenty of pics at the link below.
Close Up: Weta's Warthog (Part 1) [NZGamer]

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http://kotaku.com/387411/get-a-closer-look-at-wetas-warthog http://kotaku.com/387411/get-a-closer-look-at-wetas-warthog Tue, 06 May 2008 01:00:00 MDT Luke Plunkett http://kotaku.com/index.php?op=postcommentfeed&postId=387411&view=rss&microfeed=true
<![CDATA[Cinco de Mayo Means Double The Halo 3 XP ... ]]> cinco_de_mayo.jpgCinco de Mayo Means Double The Halo 3 XP For Some Reason. This weekend leads into the Mexican holiday that commemorates the victory of General Ignacio Zaragoza Seguín over French forces in the Battle of Puebla, giving everyone else an excuse to get mucho sloshed on Coronas and margaritas. It also, for some strange reason, means that Halo 3 players will gain twice the experience in game with "Fiesta" style rule sets. As Bungie.net states "Cinco De Mayo requires both the Heroic and Legendary map packs for participation." Good times!

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http://kotaku.com/386827/ http://kotaku.com/386827/ Fri, 02 May 2008 18:40:36 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=386827&view=rss&microfeed=true
<![CDATA[Halo, So Pretty]]>

Purdy! These heavily PhotoShopped Halo pictures are the handiwork of flickr user joshuadamon. Not sure if they're just in-game screen grabs that have been reworked or pics of Halo toys that have been PS'ed or a combination of both. What we are sure of is that these sure are beautiful.

Halotography [Alice]

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http://kotaku.com/385008/halo-so-pretty http://kotaku.com/385008/halo-so-pretty Mon, 28 Apr 2008 23:00:16 MDT Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=385008&view=rss&microfeed=true
<![CDATA[Bungie On Involvement In Peter Jackon's Halo, Its Next Top Secret Project]]>

When the gang at MTV Multiplayer sniffed around some Microsoft job listings earlier this week, confirming that the publisher was staffing up for one of the two Peter Jackon backed "entertainment experiences," some concernedly stuttered "Bu-bu-but, what about Bungie?" Oh, they're fine with it, informs the Bungie Weekly Update. Community man Frankie O'Connor says that "having worked with him already, we are possibly more excited than you are to see what someone of Peter Jackson's imagination, talent and resources can bring to a Halo game experience."

Bungie is said to "continue to remain very much involved in multiple aspects the Halo Universe as part of our ongoing relationship with Microsoft", teasing that one of their in-progress projects will be revealed "in the very near future." Perhaps it's that Halo prequel that EGM taunted us with? Is it the future yet?!?

Bungie Weekly Update 04/25/08 [Bungie]

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http://kotaku.com/384338/bungie-on-involvement-in-peter-jackons-halo-its-next-top-secret-project http://kotaku.com/384338/bungie-on-involvement-in-peter-jackons-halo-its-next-top-secret-project Fri, 25 Apr 2008 19:40:23 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=384338&view=rss&microfeed=true
<![CDATA[Rumor: Bungie Working On Halo Spin-off Prequel]]>

The newest issue of EGM, due to arrive any minute now we hope, features more than just sexy details on Splatterhouse, it also contains rumored details on Halo developer Bungie's next project. Unsurprisingly, EGM says that it will be a shooter set in the Halo universe, with a move to a third-person perspective and a setting that predates the original Halo.

The enigmatic Quarterman writes that "WETA is definitely involved in some capacity" and that we might hear more about Bungie's post-Halo 3 work as early as November, officially.

Quartermann: First Info on Bungie's Next Halo? [1UP]

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http://kotaku.com/383869/rumor-bungie-working-on-halo-spin+off-prequel http://kotaku.com/383869/rumor-bungie-working-on-halo-spin+off-prequel Thu, 24 Apr 2008 19:20:43 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=383869&view=rss&microfeed=true
<![CDATA[Microsoft Staffing Up For Peter Jackson's Halo: Chronicles?]]>

At least one of the Halo-themed projects helmed by Lord of the Rings director Peter Jackson is closer to reality, as MTV Multiplayer has dug up job listings that hint heavily Microsoft is hiring for one of its "two new interactive entertainment experiences." A confirmation from the company reveals that it's going to be developed internally and not at Halo 3 developer Bungie.

The job listings, all of which are linked to at the MTV Multiplayer report, are light on concrete details. They look to be intentionally vague, deemed "Not Product Specific" and only mentioning that they take place in the Halo universe. See if you can decipher them with your Master Chief decoder rings!

Is Microsoft Hiring A 'Halo' Team For Peter Jackson This Week? [MTV Multiplayer]

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http://kotaku.com/383272/microsoft-staffing-up-for-peter-jacksons-halo-chronicles http://kotaku.com/383272/microsoft-staffing-up-for-peter-jacksons-halo-chronicles Wed, 23 Apr 2008 14:40:14 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=383272&view=rss&microfeed=true
<![CDATA[Most Unintentional Halo 3 Betrayal Falls From Sky]]> Imagine Master Chief hanging out with Chicken Little. A Warthog drops from the sky and kills Master Chief. And Chicken Little is left with nothing to do but spend hours reviewing tape, discovering just who made the sky fall on our lovable hero/Little's fiance. Wait...was Chicken Little a girl? Was Master Chief a boy? Can we get some confirmation on this stuff before proceeding with the lame metaphor?

Thanks Jason!

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http://kotaku.com/379922/most-unintentional-halo-3-betrayal-falls-from-sky http://kotaku.com/379922/most-unintentional-halo-3-betrayal-falls-from-sky Tue, 15 Apr 2008 15:00:00 MDT Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=379922&view=rss&microfeed=true
<![CDATA[Bungie Wants Halo Fans To Become Bungie Fans]]>

When gamers think "Halo," do they think Microsoft, Xbox 360 or Bungie? That's a question Bungie faces going into the future with its umbilical cord severed from the Microsoft machine—especially when accounting for the millions in branding dollars that tied the Halo franchise so closely to entities other than the developer. Bungie Community Lead Brian Jarrard voiced such concerns to Edge:

Not everyone that buys Halo knows what Bungie is...We want to convert Halo fans into Bungie fans and so we'll take them with us when we do the next game.
And while we feel for Bungie's situation, really, they're probably the most recognized developer in the US outside of Nintendo...to a pretty large and loyal fanbase, at least.

"We want to convert Halo fans into Bungie fans" [CVG]

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http://kotaku.com/378774/bungie-wants-halo-fans-to-become-bungie-fans http://kotaku.com/378774/bungie-wants-halo-fans-to-become-bungie-fans Fri, 11 Apr 2008 11:40:00 MDT Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=378774&view=rss&microfeed=true
<![CDATA[Halo 3's Legendary Map Pack In Motion]]>

Screenshots? Bah. Video is the wave of the future! To wit, Bungie's latest "vidoc" focuses on Halo 3's upcoming Legendary Map Pack, combining video walkthrough goodness with good old witty banter from the map's designers and developers. If you want to get an in-motion perspective on the trio of downloadables hitting next week, there's 10 full minutes of animated goodness in the clip. Check out those "juicy" filter effects! For giant downloadable versions of the short, grab it from the official site.

ViDOC: Mapmaker, Mapmaker Make Me a Map [Bungie]

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http://kotaku.com/378065/halo-3s-legendary-map-pack-in-motion http://kotaku.com/378065/halo-3s-legendary-map-pack-in-motion Wed, 09 Apr 2008 17:40:03 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=378065&view=rss&microfeed=true
<![CDATA[These Halo 3 Screens Are Legendary]]>

Next week, April 15, Halo 3 gamers will be soaking in new, Bungie-created downloadable content, a moisturizing formula of Ghost Town, Avalanche and Blackout. Just imagine the slurs you can toss out in these new environments! I can't promise these 27 screen shots of the new Legendary Map Pack will convince you to drop the Microsoft Points on new multiplayer arenas, but I'm pretty sure fans of scaffolding and planks will be pretty darn excited to lay their rods and cones on this pic. Simply stunning in its plank-ticity.

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http://kotaku.com/377593/these-halo-3-screens-are-legendary http://kotaku.com/377593/these-halo-3-screens-are-legendary Tue, 08 Apr 2008 19:40:35 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=377593&view=rss&microfeed=true
<![CDATA[My Little Master Chief Pony]]> MY LITTLE HALO PONYWe're not sure that you're ready to enter the world of custom, one of a kind My Little Pony creations, but perhaps the bitter pill of fandom tucked within a meaty treat will help the medicine go down. This unique pony, decked out in Master Chief's Mjolnir armor, is almost exactly how we pictured it in the many fanfics we've read on the My Little Pony-Halo crossover forums and certainly not too rich for our blood.

Just think, your little Master Pony will always be there right by your side. He'll be there right by your side. Definitely worth dropping $100-plus on to get the promised hand-sculpted assault rifle. Bid early and often, folks.

Master Chief From Halo OOAK My Little Pony Custom [eBay]

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http://kotaku.com/376893/my-little-master-chief-pony http://kotaku.com/376893/my-little-master-chief-pony Mon, 07 Apr 2008 15:40:00 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=376893&view=rss&microfeed=true
<![CDATA[Halo 2 Available on HBO]]> halo2222.jpgHalo.Bungie.org (HBO) has just finished uploading all Halo 2 cutscenes to their servers in gloriously trendy high definition. Halo fans and machinima enthusiasts take note: all of the assets are available for standalone download (none of this embedded crap) and ready to be edited as you see fit.

We'll be putting Master Chief's exploits to Crecente's latest hip hop single (as soon as he cuts it, hides it in his brush collection and some very committed Kotaku reader leaks it to Bittorrent).

Halo 2 Cutscene Library
[HBO via Xbox360Fanboy]

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http://kotaku.com/376777/halo-2-available-on-hbo http://kotaku.com/376777/halo-2-available-on-hbo Mon, 07 Apr 2008 12:20:00 MDT Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=376777&view=rss&microfeed=true
<![CDATA[Halo 3's Forge Gets Filtered]]>

Enterprising map makers and modders will have a handful of new toys to play with in Halo 3's Forge creation tool when the Legendary Map Pack ships. And while new scaffolding and tweaked shipping containers may get you moist, it's the new suite of visual filters that may excite Halo fans most. The latest Bungie weekly update reveals the latest Forge improvements, including funky and fresh filters that will give your map a "juicy", "gloomy" or "old timey" look. That's great and all, Bungie boys, but what we need is the ability to generate lens flare under any lighting condition. We require massive amounts of lens flare!

Bungie Weekly Update: 4/04/08 [Bungie.net]

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http://kotaku.com/376447/halo-3s-forge-gets-filtered http://kotaku.com/376447/halo-3s-forge-gets-filtered Fri, 04 Apr 2008 20:20:32 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=376447&view=rss&microfeed=true
<![CDATA[Halo 3 Legendary Map Pack Trailer]]>

If you can't wait for the Halo Legendary Map Pack, Bungie understands. And while they won't be releasing any maps earlier than their April 15th target, they are happy to give you a trailer to set the mood. It's a pretty decent watch (we have a particular penchant for the overtly dramatic), and it provides a solid glimpse of the new maps Avalanche, Blackout and Ghost Town.

Legendary Map Pack Trailer [Bungie] Thanks Preston!

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http://kotaku.com/375824/halo-3-legendary-map-pack-trailer http://kotaku.com/375824/halo-3-legendary-map-pack-trailer Thu, 03 Apr 2008 14:20:00 MDT Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=375824&view=rss&microfeed=true
<![CDATA[Mister Chief Visible From Space!]]>

Either there has been some impressive organization between the hardcore Halo 3 community in the Congo, Uganda and Tanzania or the boys at Bungie are pulling a fast one on us. Considering that it's *sigh* still April 1 Pacific Time, we're guessing it's the latter. Kudos to the Halo teamsters for their subtle and cheery geek map.

Bungie Online [Bungie - thanks, Bradley!]

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http://kotaku.com/374909/mister-chief-visible-from-space http://kotaku.com/374909/mister-chief-visible-from-space Tue, 01 Apr 2008 18:40:36 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=374909&view=rss&microfeed=true
<![CDATA[LEGO Halo Online And On Time]]> If you missed it the first time, 1UP's coverage of LEGO Halo—which actually debuted about a month ago in the April issue of EGM—is now online, on April Fool's Day, for your mock-up viewing pleasure. No, it's not real, in spite of the genuine looking pair of screen shots, and that fall release date isn't happening. It's a respectably sound idea regardless, as I would expect half of everything will be LEGO-fied within the next decade. Someone at Microsoft and LEGO has to be seeing the profit potential on this crossover.

Previews: Lego Halo [1UP]

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http://kotaku.com/374820/lego-halo-online-and-on-time http://kotaku.com/374820/lego-halo-online-and-on-time Tue, 01 Apr 2008 15:20:05 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=374820&view=rss&microfeed=true
<![CDATA[Microsoft Fine WIth User-Generated Master Chief on PS3]]>

When fans built a Master Chief model for Unreal Tournament 3 (playable on the PlayStation 3), some of us giggled. Others of us, including Business Week, didn't think that Microsoft would be too happy. Now Microsoft attorney Don McGowan is speaking up on his blog to address the situation.

Actually it's nothing more than the Game Content Usage Rules...in action. When these were developed, people all thought they were focused on machinima. The truth is that while they do address machinima they also allow for a lot of other things. Mods like this are one of them.
He continues...making things a little more personal:
The developers aren't selling the mod, they're not monetizing Microsoft's IP, they're just creating something to share their love of the Master Chief on a new platform...And no one is taking characters from PlayStation games (do they even have any games?) and putting them on our platform...
Ooh, but can a Microsoft employee say such things about the PlaySation brand?? Sony won't allow this at all!

Everyone and their mother is totally getting sued and it's gonna be awesome.

Master Chief on PlayStation? Yep, we know... [DonkeyXote via Maxconsole]

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http://kotaku.com/372896/microsoft-fine-with-user+generated-master-chief-on-ps3 http://kotaku.com/372896/microsoft-fine-with-user+generated-master-chief-on-ps3 Thu, 27 Mar 2008 10:20:00 MDT Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=372896&view=rss&microfeed=true
<![CDATA["Blackout" Completes The Halo 3 Legendary Map Pack]]>

The third and final map to be included in the upcoming Legendary map pack for Halo 3 should be familiar to fans. Known as "Blackout," the map is a remake of Halo 2's "Lockout" and joins "Avalanche" and "Ghost Town" in the forthcoming downloadable. The official Bungie site has a quick Q&A with the "Blackout" design team in which much hilarity ensues. Ha ha. There are also pictures!

Legendary Map: Blackout [Bungie]

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http://kotaku.com/372075/blackout-completes-the-halo-3-legendary-map-pack http://kotaku.com/372075/blackout-completes-the-halo-3-legendary-map-pack Tue, 25 Mar 2008 14:20:03 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=372075&view=rss&microfeed=true
<![CDATA[ Halo 3 Heroic Map Pack - Just a friendly ... ]]> halo3sml.jpg Halo 3 Heroic Map Pack - Just a friendly reminder that the Halo 3 Heroic Map Pack's now free to download. Anyone still playing the game online should know this isn't really an optional deal; if you don't get it, you won't be able to play in ranked Big Team, Social Big Team, Team Slayer and Rocket Race matches.

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http://kotaku.com/371735/ http://kotaku.com/371735/ Tue, 25 Mar 2008 02:45:00 MDT Luke Plunkett http://kotaku.com/index.php?op=postcommentfeed&postId=371735&view=rss&microfeed=true
<![CDATA[Microsoft Double Fixes Erased Xbox 360 Memories]]> MORE LIKE SUCKS BOXTurns out that poor sap who had his Xbox 360 viciously cleaned during a routine repair might now perceive that horrible incident as the best thing that's ever happened to him. In addition to an over the top make-good package from the boys at Bungie, Microsoft has heeded the call for reparations, shipping off a handsomely worthwhile package to Nathan, victim of a wild rag-man.

His prize? A personally signed photo of Bill Gates, who also lent his signature to an Xbox 360 faceplate. Oh, sure, Nate also got a new console and hundreds of dollars in brand spanking new video games, but a signed picture of Bill? I'd be hocking that free copy of Kingdom Under Fire: Circle of Doom for a bulletproof picture frame, right quick.

More details at your home for all things related to Xbox 360 cleaning, Hawty McBloggy.

Microsoft Finally Makes Things Right [Hawty McBloggy]

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http://kotaku.com/370915/microsoft-double-fixes-erased-xbox-360-memories http://kotaku.com/370915/microsoft-double-fixes-erased-xbox-360-memories Fri, 21 Mar 2008 17:20:10 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=370915&view=rss&microfeed=true
<![CDATA[Buy Bungie's Halo Soda Machine]]> 894a_2.jpg The Bungie folks are auctioning off the Halo Mountain Dew vending machine that's been sitting in their office forever. The machine is signed and illustrated by the entire team and features Halo's Master Chief from the second game. The machine has never actually been used, so it's in terrific condition. All proceeds for the auction will go to The Make a Wish Foundation. If you're a HUGE Halo fan this is probably a one-of-a-kind get. The auction is currently at a whopping $15,000 and doesn't include the shipping charge, which is likely to set you back another $200 to $2,000 depending on where you live in the U.S.

If Bungie really loved children they'd throw in a steak dinner with Luke Smith.

Signed Halo Mountain Dew Vending Machine! [eBay]

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http://kotaku.com/370615/buy-bungies-halo-soda-machine http://kotaku.com/370615/buy-bungies-halo-soda-machine Fri, 21 Mar 2008 08:00:14 MDT Brian Crecente http://kotaku.com/index.php?op=postcommentfeed&postId=370615&view=rss&microfeed=true
<![CDATA[Bungie Reimagines Sidewinder]]>

Bungie has revealed the second map from next month's Legendary Map pack that's slated for April 15th for 800 marketplace points. Dubbed "Avalanche," the map is, as Bungie's Luke Smith points out, "a lovingly crafted reimagination of Halo: Combat Evolved classic Sidewinder." Click through the gallery below for a look or swing by Bungie.net for a chat with designers Niles Sankey and Lars Bakken along with artists Mike Buelterman and Jason Sussman.

Avalanche [Bungie]

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http://kotaku.com/369532/bungie-reimagines-sidewinder http://kotaku.com/369532/bungie-reimagines-sidewinder Wed, 19 Mar 2008 02:00:00 MDT Brian Ashcraft http://kotaku.com/index.php?op=postcommentfeed&postId=369532&view=rss&microfeed=true
<![CDATA[Cortana In The (Naked Blue) Flesh]]> Cortana_03small.jpgUsually I avoid the maximum risky posts that our night editors love so much (mostly because I don't start drinking until later in the day so my mommy issues are still fully repressed). But this Cortana model just had to grace our page asap. I4U's model of the month, we'd tell you her real name...but that would kinda spoil it, no? Hit the jump for some quasi-NSFW shots, depending on your company's standpoint on body paint and Smurf-toned nudity.

Cortana_02.jpg
Cortana_04.jpgHit the link for the full gallery. Except for you. Yeah, you. You don't even own a 360 so you're just a pervert.

I4U Model Gallery [I4U]

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http://kotaku.com/368783/cortana-in-the-naked-blue-flesh http://kotaku.com/368783/cortana-in-the-naked-blue-flesh Mon, 17 Mar 2008 12:00:13 MDT Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=368783&view=rss&microfeed=true
<![CDATA[Halo 3 Legendary Map Pack Details Due Tuesday]]>

The most recent Bungie Weekly Update teases that this Tuesday will see the official word on new Halo 3 Legendary Map Pack details, including a solid release date and a look at the second of three new levels. The first, "Ghost Town," was unveiled just a few weeks ago. We think it's a pretty safe bet that the new map will be frosty, as the game's vehicles have been given a fresh snowjob, with pictures of each new iced out ride over at Bungie.net. Luke Smith also drops word that the Hornet has been given a gameplay nerf, making it "less of an airborne death machine and more of an aerial support vehicle now."

Bungie Weekly Update: 3/14/08 [Bungie]

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http://kotaku.com/368327/halo-3-legendary-map-pack-details-due-tuesday http://kotaku.com/368327/halo-3-legendary-map-pack-details-due-tuesday Sat, 15 Mar 2008 14:00:00 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=368327&view=rss&microfeed=true
<![CDATA[Bungie Kisses Boo-Boo, Makes It All Better]]>

One week ago today, a gamer named Nathaniel told the internet his story of an Xbox 360 repair gone awry. After sending in his console that was adorned with artwork and autographs for repair, it came back from Microsoft scrubbed clean. But Bungie heard the cries of a downed Halo fanboy and offered to make things right. Here's the big gift they sent Nathaniel's way—a Legendary Edition helmet signed by the Bungie staff.

Oh, but he got more stuff than that...

Bungie-Swag-Bag-038.jpgThe full list includes:

* Legendary Edition Helmet signed by most-if not all-of the studio staff
* Halo 3 Soundtrack (two disc) signed by Marty O'Donnel (with "DO NOT ERASE!" written under his name)
* Bungie Jacket
* Bungie T-Shirt
* Halo 3 Messenger Bag
* Two Halo 3 Limited Edition Wireless Controllers (one covenant, one human)
* Halo 3 Faceplate and Skins for Xbox 360
* Four McFarlane Action Figures (MC, EVA Spartan, Brute Chieftan, Jackal Sniper)
* Halo Actionclix Preview pack (Target exclusive sticker on the front)
* Halo Actionclix Game Pack 4
* Halo 3 Wall Graffix
* Halo 3: Ghosts of Onyx Novel
* Halo Graphic Novel
* Halo 3 Wristband
* Halo 3 Hackeysack

And with these gifts, Bungie balanced the karma of the Universe/Microsoft for ever and ever. The end.

To see the whole swag package, hit the link.

Bungie Unscrews Previously Screwed Gamer
[Hawty McBloggy]

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http://kotaku.com/365305/bungie-kisses-boo+boo-makes-it-all-better http://kotaku.com/365305/bungie-kisses-boo+boo-makes-it-all-better Fri, 07 Mar 2008 13:20:00 MST Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=365305&view=rss&microfeed=true
<![CDATA[McFarlane's Halo Action Figures Arrive (Don't Call Them Dolls)]]>

The long wait for more molded plastic is over—McFarlane Toys' first line of Halo action figures has begun to arrive on retailer store shelves. The debut series includes Master Chief, Cortana, Brute Chieftan, Grunt, Spartan Soldier and Jackal Sniper, with the Spartan getting a multi-color, multi-sculpt release. That means collectors can expect to do some extra work for a complete collection.

Also at your favorite toy reseller are the Warthog, Ghost and Brute Chopper vehicles. All of these superb sculpts can be seen at Spawn.com, with details on where to find Halo series 1 and how you can win an entire set at the news item linked below.

'HALO' 3 SERIES 1 ACTION FIGURES IN STORES NOW!! [McFarlane Toys]

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http://kotaku.com/363902/mcfarlanes-halo-action-figures-arrive-dont-call-them-dolls http://kotaku.com/363902/mcfarlanes-halo-action-figures-arrive-dont-call-them-dolls Tue, 04 Mar 2008 19:40:23 MST Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=363902&view=rss&microfeed=true
<![CDATA[Bungie Helping Restore Kid's Erased Memories]]> therethere.jpg Poor Nathaniel, who had his artwork-adorned 360 scrubbed clean by over-zealous Xbox repair staff, is to be compensated for his loss. By Bungie. Because the kid was such a Halo nut, the series creators will be trying to make up for his loss with something of their own doing:
Our team and the community as a whole is rallying to help fix this unfortunate situation. It's been awesome to see such an outpouring of sympathy and support from our community. We can't replace the exact item that was lost but, but we should come very close.
Close? I'd think something from the actual creators of Halo, rather than the creators of a machinima series based on Halo, should come closer than close.
Bungie to Rectify Fan's Wiped 360 [Next-Gen]

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http://kotaku.com/363345/bungie-helping-restore-kids-erased-memories http://kotaku.com/363345/bungie-helping-restore-kids-erased-memories Mon, 03 Mar 2008 21:40:00 MST Luke Plunkett http://kotaku.com/index.php?op=postcommentfeed&postId=363345&view=rss&microfeed=true
<![CDATA[Halo 3 Laser Command Gets Priced, Photographed]]>

Remember laser tag? Some of you may be too young. But with the coming of Halo 3, laser tag has been reinvigorated with licensing dollars. Last week, Jasman Toys announced new Laser Command toys co-branded with Microsoft/Bungie. This week, we have pictures of the glorious weaponry as it goes on sale at ThinkGeek (along with a few other retailers we're sure). The guns are actually pretty slick, with as much attention to detail as stickered plastic can achieve.

Hit the jump for a video of the guns in action. They are far more impressive when you see...
1. Their absurd sizes.
2. Their absurd firing kickback.

Looks like a fun enough afternoon. The pistol set with run you $80, and the rifle is quite a bit more at $130.

Halo 3 Laser Pursuit Plasma Weapons [ThinkGeek] Thanks Erik!

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http://kotaku.com/361830/halo-3-laser-command-gets-priced-photographed http://kotaku.com/361830/halo-3-laser-command-gets-priced-photographed Thu, 28 Feb 2008 10:40:19 MST Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=361830&view=rss&microfeed=true
<![CDATA[Bungie Reveals Halo 3 Ghost Town]]>

Today Bungie released the first screens of the first map in the upcoming Halo 3 Legendary Map Pack, due out this Spring. A general purpose map, Ghost Town is the ruins of a 24th century water processing plant built in a shallow ravine, and from the looks of these screens it is definitely my sort of map - plenty of places to hide while your teammates take care of business. Hit up Bungie for a tiny interview up with artists Vic DeLeon and Cameron Pinard and designer Lars Bakken about the inspirations behind this intriguing new map.



Ghost Town Revealed
[Bungie.net]
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http://kotaku.com/359414/bungie-reveals-halo-3-ghost-town http://kotaku.com/359414/bungie-reveals-halo-3-ghost-town Thu, 21 Feb 2008 16:40:27 MST Mike Fahey http://kotaku.com/index.php?op=postcommentfeed&postId=359414&view=rss&microfeed=true
<![CDATA[Halo "Mister Chief" Painting Fetching Over $4000 On eBay]]> MR. MISTERBungie's community manager, content monkey and, now, accomplished pastel artist Frank O'Connor's piece "Here Lies the Last Sip of the Bourgeoisie Malaise Consommé" featuring the infamous Mister Chief from Halo (sort of) is currently going for thousands on eBay. Price tag at time of publish? An impressive $4150. With three days to go, there's plenty of time for the original artwork to skyrocket in price.

Why should you care? Proceeds from the auction will go to the Brian Morden Foundation to help fund Ewing's Sarcoma and childhood cancer research. Bust out your checkbook and your goodwill if you've got the cash. If not, read the artist's statement at Bungie.net. It will haunt you.

Heart of Dorkness [Bungie]
Bungie Charity: Original Mister Chief Art [eBay]

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http://kotaku.com/356153/halo-mister-chief-painting-fetching-over-4000-on-ebay http://kotaku.com/356153/halo-mister-chief-painting-fetching-over-4000-on-ebay Wed, 13 Feb 2008 15:40:07 MST Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=356153&view=rss&microfeed=true
<![CDATA[Halo 3 Final Run Immortalized in LEGO]]>

The last moments of Halo 3 were really pretty exciting. Fast driving, over-orchestrated theme music, unavoidable deaths—sure it was a bit Halo Kart, but it was an exciting conclusion all the same. But all those polygons pale in comparison to the still LEGO version. (Hit the jump and the picture goes all mega enlarged for you viewing pleasure.) I mean, it's LEGO. Sorry Bungie. It's like a geek trump card on par with light sabers and pictures of halfway attractive women showing cleavage on the internet.

Photo
[Flickr via Xbox360Fanboy]

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http://kotaku.com/355082/halo-3-final-run-immortalized-in-lego http://kotaku.com/355082/halo-3-final-run-immortalized-in-lego Mon, 11 Feb 2008 13:40:11 MST Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=355082&view=rss&microfeed=true
<![CDATA[Adidas Brings Halo 3 To Its Feet]]>

2008 is looking to be replete with video game shoes, with Nike issuing Skate or Die and 720-inspired shoes under its Nike SB line and Adidas pumping out a Halo branded pair of kicks. The Adidas Gil II Zero Halo Sneaker is one of many Gilbert Arenas-approved designs—remember the NBA Live 08 shoe?—featuring all-over Halo 3 branding, Bungie logos and a recognizable weapon pattern.

If you want to get your dogs on these sneakers, you better call in some hook-ups, as they're limited to 100 pairs worldwide. Complex, who has detailed pics of the pair, is giving away the whole line at some point, for anyone feeling lucky. Me? I'm sticking to the Nike SB 720s (and maybe the Skate or Dies), depending on how long I feel like camping out at Undefeated.

adidas Gil II Zero Halo Sneaker [Complex]

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http://kotaku.com/351688/adidas-brings-halo-3-to-its-feet http://kotaku.com/351688/adidas-brings-halo-3-to-its-feet Fri, 01 Feb 2008 15:40:00 MST Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=351688&view=rss&microfeed=true
<![CDATA[Spring Can't Come Soon Enough]]>

You can't act offended if you already laughed.

My Master Chief Snowman [Hawty Mc Bloggy]

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http://kotaku.com/351610/spring-cant-come-soon-enough http://kotaku.com/351610/spring-cant-come-soon-enough Fri, 01 Feb 2008 15:20:39 MST Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=351610&view=rss&microfeed=true
<![CDATA[How Microsoft Created The Biggest Game Launch Of All Time]]> X360_BillG_TIMECover.jpgHow did Microsoft pull it off? They were a boring, monolithic software company helmed by Bill Gates, the world's biggest geek. They made Windows. They made spreadsheet software and word processing programs.

They were a boring part of our lives we were forced to accept as a boring part of our technological infrastructure, only a few pixels away from concrete or plumbing. Then, of all things, Microsoft turned its hat backwards and tried to sit at the cool table. They released the Xbox.

And they lost $4 billion.

But all was not a wash. While some would say Xbox (original) lost money, others realized that Microsoft really just invested the funds. And from this investment, they'd gained a non-Winblows identity in the marketplace, along with a powerful icon that was nearly as synonymous to the Xbox console as Mario was to Nintendo or Sonic to Sega: Master Chief.

Fast forward to 2007. The Xbox 360 is beating the golden boy PlayStation 3. And Halo 3 is the top selling game—on any platform—all year in the US.

So how did Microsoft, after failure on original Xbox, take Halo 3 and their Xbox 360 to levels beyond any game launch before it? We talked to Microsoft's hired hands, the Xbox marketing gurus at global marketing firm Wunderman to explain how it happened. Chris Loll with the firm's UK branch did his best to politely answer our questions without upsetting Microsoft or getting fired. We hope.

  •     •     •     •     •     •     •     •     •     •     •     •     •     •     •     •     •    

So let's backtrack to somewhere around November 2006. Wunderman is deep in the throws of planning, preparing to start a nine month increasingly muscled onslaught on the gaming populace before Halo 3's September 25th, 2007 release date.

masterphone.jpgDo you remember the ads? They included Halo 3 wallpapers, mobile websites, sweepstakes, scavenger hunts, countdown clocks, and specialized RSS feeds. And this stuff occurred before Game Fuel was a twinkle in fanboy eyes.

This first phase of Halo 3 marketing was for the hardcore fans, the people who had been "anticipating Halo 3 since they finished Halo 2," Loll explains. What Wunderman attempted was to bridge this playtime gap between sequels, feeding fans as much content as they could through a smaller scale viral approach. And during this phase, Wunderman worked closely with Bungie to make sure that they had the right media assets to offer fans.

"All of these things were part of a plan to make sure that we were giving the customer what they were looking for without actually giving them the game experience," explains Loll.

Then came the second (and final) stage of advertising. For this, we jump ahead to early September 2007, just a few weeks before launch.

"Halo 3 was about finish the fight. So for a lot of people, if they hadn't started the fight, that might not have resonated as much."
h3_e32006_FinishTheFight2_1280.jpg
And it was this group—one that didn't necessarily know the fight even existed—that Wunderman needed to excite if Halo 3 were to become "an entertainment phenomenon," as it was so often described to me. So Wunderman leveraged strategic partners, companies that could team with Microsoft and share the Halo branding for mutual benefit.

"I think that it is subtle, we're not trying to tell the history of the conversation on the back of a Burger King cup, but we are trying to generate that level of awareness and build a curiosity of this phenomenon that is happening around them..."

This was the mass-market strategy that we've all seen and often joked about, formerly reserved for the likes of the film industry. It included television ads, Burger King containers, NASCAR sponsorship and even a custom line of Mt. Dew.
1437707291_7fb8e09100.jpg
So I had to ask, how did Mt. Dew Game Fuel come about? It was pretty simple, really. Wunderman and Microsoft pitched Pepsi (the soft drink company is already friends with Wunderman). Pepsi pitched them Game Fuel. And the rest was history. But didn't anyone else want in on the Halo fun?

"There were some [products] that will obviously go unmentioned but were not the right fit and wouldn't have been right for our target."

We can only imagine Master Chief on a carton of Tampax. And then we wonder what the hardcore fans would think of such a thing.

"With the core audience, a lot of the marketing blitz...wasn't targeted at those guys. It makes them feel more part of the broader community, but it was really focused on a much larger audience that hasn't been engaged to the level that they have since the original."

Because these two audiences have different understandings of Halo 3 and the Xbox 360 brands, Wunderman must also present that Halo/Xbox relationship differently.

1043_40012_Halo_3.jpg"We're looking to align the appropriate balance of Xbox and Halo based upon who we're actually talking to...It was definitely a strategic consideration as we were developing all of the marketing materials for the Halo 3 campaign - as sort of the balance and the weighting of the brand's imagery and the connection between the Halo 3 identity, Master Chief and the Xbox brand," Loll explains.

"For people who are less familiar with the Halo brand, the Xbox brand may in turn be a more important part of that communication...for someone who has been immersed...making the association between the two is less relevant because they've grown up with it or sort of evolved with it."

  •     •     •     •     •     •     •     •     •     •     •     •     •     •     •     •     •    

halo_wars.jpgSo where does Microsoft and its marketing team go from here? We ask Loll, sure there's Halo Wars coming out, but with no Halo 4 on the horizon, what's the next strategy?

And there's silence. "Hmmm," Loll eventually responds.

"When a franchise like Halo 3 doesn't have a clear visual for the next 'Halo 4 edition'...we're looking to see how we can make sure they're getting the most out of Halo 3...there's a lot of facets to the game that makes almost never ending for the different customers."

Or so they hope.

"So obviously Halo Wars is an important part of the broader franchise and we'll start spending more time to thinking about the right connection and the way that they do work together, but at this point I don't think I've got that silver bullet answer for you."

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http://kotaku.com/350921/how-microsoft-created-the-biggest-game-launch-of-all-time http://kotaku.com/350921/how-microsoft-created-the-biggest-game-launch-of-all-time Thu, 31 Jan 2008 11:00:42 MST Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=350921&view=rss&microfeed=true
<![CDATA[Halo Sword For Sale...Costs $125, Life And Soul]]>

We're sure that we have more than a few sword collectors in the audience—you know who you are because on your wall you have a few ninja stars, some Conan memorabilia and a duplicate of the Highlander sword. Why do you collect these things? Where do you find the money?

On a side note, said audience will probably find this Halo energy sword knockoff (spoiler: we know it's fake because it's made of metal) interesting. At 36" long and 14" wide, its stainless steel mirror finish is perfect for seeing the reflection of your gleeful (somewhat freaky) tears. Current bidding has the piece at $124.95. Yes, that may sound high, but after all, just what are your children's college accounts for anyway?

Halo Energy Sword [via hawtymcblog]

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http://kotaku.com/348516/halo-sword-for-salecosts-125-life-and-soul http://kotaku.com/348516/halo-sword-for-salecosts-125-life-and-soul Thu, 24 Jan 2008 12:20:32 MST Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=348516&view=rss&microfeed=true
<![CDATA[Master Chief Vacuum (We're Not Stretching, Just Look At It)]]>

Every now and again there comes a vacuum so appealing that we're almost tempted to clean. Samsung's SC9540 vacuum looks surprisingly like the makers of Spartan armor have been reselling their prototype molds to alternative industries. Dubbed "the strong, silent type" on Samsung's site, we're sure that the design and marketing are both coincidental...unless you start seeing vacuum cleaners popping up on Mt. Dew.

Samsung SC9540 Vacuum [via ohgizmo]

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http://kotaku.com/347114/master-chief-vacuum-were-not-stretching-just-look-at-it http://kotaku.com/347114/master-chief-vacuum-were-not-stretching-just-look-at-it Mon, 21 Jan 2008 13:30:01 MST Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=347114&view=rss&microfeed=true
<![CDATA[Halo 3 Beats Out Wii Play For Best Selling Video Game of 2007]]>

Today's NPD sales numbers reveal that Bungie's Halo 3 was the best selling game in the United States in 2007, with a whopping 4.82 million copies sold. Nipping at Master Chief's heels was Nintendo's own Wii Play. It sold through a staggering 4.12 million units to the masses.

Despite generally negative review scores, it would seem that Wii owners were consumed by the prospect of more mini-games (and a second Wii remote) nearly on par with the thirst that Xbox 360 owners had for more Halo. An impressive feat for Nintendo, but more impressive for Microsoft, considering Wii Play had a seven month head start on the first-person shooter.

The top ten best selling games in the USA for last year are after the jump.

01. Halo 3 (Xbox 360) - 4,820,000
02. Wii Play with Remote (Wii) - 4,120,000
03. Call of Duty 4: Modern Warfare (Xbox 360) - 3,040,000
04. Guitar Hero III: Legends of Rock (PS2) - 2,720,000
05. Super Mario Galaxy (Wii) - 2,520,000
06. Pokemon Diamond (DS) - 2,480,000
07. Madden NFL 08 (PS2) - 1,900,000
08. Guitar Hero II (PS2) - 1,890,000
09. Assassin's Creed (Xbox 360) - 1,870,000
10. Mario Party 8 (Wii) - 1,820,000

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http://kotaku.com/346135/halo-3-beats-out-wii-play-for-best-selling-video-game-of-2007 http://kotaku.com/346135/halo-3-beats-out-wii-play-for-best-selling-video-game-of-2007 Thu, 17 Jan 2008 16:40:00 MST Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=346135&view=rss&microfeed=true
<![CDATA[Hummer Designers Deny Halo Influence On New Concept Truck]]>

That new Hummer HX concept? Totally a Warthog rip-off, we all know it. Or is it?! Yes. Of course, it is. Even though Carl Zipfel, GM's director of exterior design for the concept ride on display at the North American International Auto Show, denies finding inspiration in Halo's staple vehicle, we believe the side-by-side comparisons of the two remove any doubt that Hummer has swiped. Did anyone else notice both have four wheels? The designer even admits to being "an Xbox guy," telling mLive that several of the vehicle's designers play Halo regularly.

We will not stand for these lies, Zipfel! Give the Bungie design team their due and all associated royalties should the car come to production. We're mad as hell and we're not going to take it any more, etcetera, etcetera.

Hummer denies Halo influence on HX concept [mLive - thanks, DigiMish!]

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http://kotaku.com/344697/hummer-designers-deny-halo-influence-on-new-concept-truck http://kotaku.com/344697/hummer-designers-deny-halo-influence-on-new-concept-truck Mon, 14 Jan 2008 15:40:00 MST Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=344697&view=rss&microfeed=true
<![CDATA[New Halo Map Pack Gets Hinty]]>

Bungie, the constant tease that it is, has just lifted Master Chief's skirt half an inch for the world to see. What can we make out? Surprisingly smooth knees. And the first details on an included map codenamed "Moon Base Alpha."

To me it sounds like the most interesting Halo 3 map yet, with lots of water and unlockable areas accessible only through a deadly jump or a (surely frag-bait) switch system. Not yet ready for public consumption, even ex-Kotakuite, current-Bungieite doesn't know the map all that well yet... meaning the next Halo 3 map pack is probably a long way off. Here are some specifics from an entry on Bungie's site:

As we mention in the Q&A following this, "Moonbase Alpha" now has large opening doors and more unusually, a kind of unlockable jump over a deadly chasm. In its locked state, a jump over will almost always result in death. Unlocked, it becomes an easy jump and a simple shortcut. More and more, this map is beginning to appeal to my interests. At first I thought it was just a bit too large, but now that I know my way around it, it's brisk enough to support even one vs. one games.
Sounds promising. Who out there is still playing loads of Halo multiplayer?

Bungie Weekly Update 01/11/08 [via CVG]

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http://kotaku.com/344411/new-halo-map-pack-gets-hinty http://kotaku.com/344411/new-halo-map-pack-gets-hinty Mon, 14 Jan 2008 12:40:08 MST Mark Wilson http://kotaku.com/index.php?op=postcommentfeed&postId=344411&view=rss&microfeed=true