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Posts Tagged “

Branding

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branding

Bungie Wants Halo Fans To Become Bungie Fans

When gamers think "Halo," do they think Microsoft, Xbox 360 or Bungie? That's a question Bungie faces going into the future with its umbilical cord severed from the Microsoft machine—especially when accounting for the millions in branding dollars that tied the Halo franchise so closely to entities other than the developer. Bungie Community Lead Brian Jarrard voiced such concerns to Edge:

Not everyone that buys Halo knows what Bungie is...We want to convert Halo fans into Bungie fans and so we'll take them with us when we do the next game.
And while we feel for Bungie's situation, really, they're probably the most recognized developer in the US outside of Nintendo...to a pretty large and loyal fanbase, at least.

"We want to convert Halo fans into Bungie fans" [CVG]

11:40 AM on Fri Apr 11 2008
By Mark Wilson
3,118 views, 157 comments

Latest by DaiMacculate: @munkah: Yeah, see you helped expand my example there, because I've never played the Epic game you mentioned...therefore I wouldn't say it sucks either ;) The Marathon XBLA port has some...issues. Its a valiant effort, but for one thing its a more »

game ratings

ESRB Launches PSA Campaign In Delaware

The First State is looking to be the first in parental game-rating awareness, as Delaware Lieutenant Governor John Carey and Rep. Helene Keeley launch a PSA campaign aimed at making parents more aware of the ESRB ratings. The campaign will consist of radio PSAs, mall kiosks, and even billboards that will put the ability of parents to completely ignore these ratings to the test.
"With two sons of my own, I know about the tough decisions parents face today about the media they allow into their homes," said Lt. Governor Carney. "The simple fact is that there's no substitute for parental involvement, so it's important that parents play an active role in choosing games for their children. The ESRB ratings help parents ensure that they are bringing home suitable games for their families."
A noble effort, though I put forth that for many parents, nothing short of branding the ratings guide into their flesh is going to work. Nice to see Delaware has people now though. I guess they can now change their state slogan from "Where New Jersey Goes To Work" into something a little more catchy. More »

4:00 PM on Fri Dec 7 2007
By Mike Fahey
1,042 views, 40 comments

Latest by not_tom_brokaw: @jaybustri: I failed to mention that she was a delaware state representative (it says so right in the picture); armani's comment was that it was a stock photo of a woman in a business suit intended to make the campaign more »

advertising

Virtual Branding Design

Worlds in Motion has an interview up with Matt Daly of Metaversatility, the company in charge of the latest Scion campaign in there.com and that has done extensive work in Second Life. The topic of conversation is branding in virtual worlds - what makes it easier to develop a good campaign for virtual worlds, which platforms are good for it, and which platforms suck (I gather he harbors no real fondness for Second Life, either). More »

1:00 PM on Sun Aug 19 2007
By mgreene
1,594 views, 9 comments

Latest by Bliargh: I appreciate the commentary, I'm always happy to see active engagement and discussion about the metaverse as a landscape that is only partially composed of SL. One of the fallacies of harkening back to the early days of the web, however, more »

games for windows

Games For Windows Logo Launches

Dean Takahashi points out that the new branding for Games for windows is starting to roll out today. More »

12:00 PM on Sun Sep 17 2006
By Brian Crecente
324 views, 1 comment

xbox

Xbox Brand Taps Inner Power-Hungry Prick

This should settle it once and for all: Xbox fanboys are smug, distrustful jerks and PlayStation fanboys are simpering ninnies with no self-confidence. That's not hyperbole, that's scientific fact! Maybe. More »

9:35 AM on Sat Aug 5 2006
By Michael McWhertor
300 views, 20 comments