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Brain Age

maximum risky

Brain Age Gets Japanese Adult Video Homage

We're not really surprised that Brain Age got a dirty movie, we're just surprised it's taken so long! Originally released in Japan as Touhoku Daigaku Mirai Kagakugijutsu Kyoudoukenkyuu Center Kawashima Ryuuta Kyouju Kanshuu Nou o Kitaeru Otona no DS Training, the DS game was a smash hit back in 2005 and 2006. This August, naughty video company Moodyz is releasing adult video parody Chinpo o Kitaeru Otona no Ingenware Training (or "Dick Drilling Adult's Lewd Word Self Training"). The DVD stars Moodyz actres Hikaru Wakana (her blog, maybe NSFW), and the box features a label that says this DVD is for "One Player" and that "Ultimated Continues Are Possible."

For those, who haven't seen the Japanese box art for the original Brain Age and its sequel, click here and here.

NDS「脳トレ」のパロディAVが登場! [Hatimaki]


shigeru miyamoto

Zelda Team Working on New Games

Don't forget. Nintendo doesn't just make Wii Fit and Brain Age. It makes other games, too. Games like The Legend of Zelda. About which, Nintendo's Shigeru Miyamoto says:

I think we'd gotten to a point where videogames were something that everyone could no longer enjoy. As a designer, I'm always focusing on what is fun — ideas that people can enjoy. For me, I'm trying to entertain as many people as I can, creating games that the widest number of people can enjoy. Of course, that being said, we do have the existing teams at Nintendo working on the kinds of products we've always made over the years. The Zelda team is forming again to work on new games! But to me, it's about finding these new interactive experiences and bringing them to people.

Please don't make a casual Zelda game, please don't make a casual Zelda game, please don't make a casual Zelda game.
Miyamoto on Wii Fit [1Up via Go Nintendo]

predictions

Forbes Predicts Future Classics

The financial minds at Forbes have taken off their big business hats for a moment to focus on a more pressing topic: classic video games. Which of today's titles will become immortalized in our hearts, marble statue-ized into our next Super Mario Bros 3s that we can't put down a decade later? Well, they've compiled a list of their top ten and it's...actually not that bad. And of course, Mario has made an appearance. More »

auto brain training

Brain Age Creator Creating Intelligent Toyotas

Professor Ryuta Kawashima is the master of brain training. Having trained the brains of millions of gamers, he has now taken the next logical step - training the brains of Toyotas. Toyota and Kawashima are currently together on various technologies to help older drivers drive safely. Technologies such as intelligent systems that monitor a driver's behavior in order to curb dangerous behavior, such as sudden increases or decreases in speed, falling asleep at the wheel, or getting in the car in the first place.
"We envision future cars will be able to monitor brain and emotional activity to back up elderly drivers," said Kawashima, a Tohoku University scientist who worked on Nintendo Co.'s best-selling "Brain Age" games _ and whose smiling image is the guide in the series.
More »

nintendo

Brain Age on "Adult Version" DS

Sure, Nintendo is releasing a Brain Age pack that has Brain Age, a DS and a case. Another opportunity to introduce to the great unwashed what Japanese housewives were doing ages ago! In the clip linked below, TheStreet.com has respected tech journalist Gary Krakow ramble on about seeing some old lady on the plane playing Brain Age on that "adult version" red and black DS Lite. Gary also points out:

The better you get at it, the faster it goes, and the more you want to try it.

Oh. Okay. Welcome to 2006, mainstream media.
Watch the Clip [TheStreet via Go Nintendo]

japan

Boozin' It Up With Square Enix

What's better than launching a game? Launching a game totally shitfaced! A "Beaujolais Nouveau Countdown Party" at Tokyo's Shin Marunouchi Building for, well, beaujolais nouveau as well as Square Enix's new title Wine no Hajimekata DS. (Beaujolais nouveau officially goes on sale the third Thursday of November, which is known as "Beaujolais Nouveau Day.") Demo kiosks were balanced by a free flowing beaujolais nouveau and a jazz band playing standards like "The Days of Wine and Roses." The Square Enix game quizzes players on basic wine info to increase their knowledge of the drink. Think of Wine no Hajimekata DS as like Brain Age-type game, but with even more "blue" slurring. Buroooooooooooooo.
Square Enix's Wine Game [Famitsu]

new york times

Does Brain Age Actually Work? No, Apparently.

Last year was all about the Brain Age. That title took Japan by storm and drove DS sales in the region. Consumers wanted to exercise their brains. Math problems and saying the word "blue" seemed like the answer. Or is it? An opinion piece over in The New York Times points out that those types of games are "inspired by science" and not actually proven by it. Brain Age and the like train users to be go at very specific tasks. Instead, brain power is actually improved by exercise. From the article:

In humans, exercise improves what scientists call "executive function," the set of abilities that allows you to select behavior that's appropriate to the situation, inhibit inappropriate behavior and focus on the job at hand in spite of distractions. Executive function includes basic functions like processing speed, response speed and working memory, the type used to remember a house number while walking from the car to a party.

And for seniors, exercise also helps reduce things like dementia and Alzheimer's disease. As NeoGAF poster Target points out: This is where Wii Fit comes in.
Exercise on the Brain [NY Times via NeoGAF]

brain age

UK Snatches Up Four Million DS

Gamers across the pond have proven their love for the Nintendo DS to the tune of 4 million dual-screen handhelds sold. The combined sales of the original Nintendo DS and the Nintendo DS Lite crossed the four mil threshold recently, according to European sales watchers Chart Track.

More impressive? That some 25% of DS owners in the UK have purchased the original Brain Age, known as Dr. Kawashima's Brain Training: How Old Is Your Brain? over there. Another half-million have snapped up the sequel, all but confirming that Dr. Josef Rich's Dental Training will be a massive success when it's released next year.

UK DS sales hit 4 million [Gamespot]


contrived

It's Nintendogs Meets Brain Age

IQ Breeder is a pet sim mashed with a brain training game. The game features three animals (dog, cat, pig) whose IQs can be raised when players get things like math problems correct. The mini-games include puzzles, rhythm games, mazes and whatnot. It's even possible to pit your pet against a friend's. A marketer's wet dream!
IQ Breeder [Game Watch]

brain training

Brain Age 2 Goes On Tour

You people aren't buying enough copies of Brain Age 2, so now Nintendo has to go and send the game on a publicity tour. Not only are they going the Tiffany route with a 50-city mall tour, now they've deployed Brain Age 2 to a Nelson J Salon in Beverly Hills, where I assume they've also provide someone to play the game for the customers as they get their hair done. They'll have booths set up at Alzheimer's Association Memory walks in Chicago, Austin, New York, Washington, and Los Angeles as well. You guys really need to start buying the game before...oh crap, it's too late. They've unleashed the Nintendo Street Team. Oh good, they're only going to the Long Island Fall Home Show this weekend and...the Atlanta Home Show. That's here, this weekend! See what you've done? Why didn't you buy it? Hit the jump to survey the pain you've caused. More »

the grecian formula

Nintendo Shows How Greek Advertising Is Done (With Sexy Nurses)

The first rule of Greek game advertising: do not serve your target market meals culled fresh from the innards of a freshly slaughtered goat, regardless of whether the dish is merely implied to have been harvested from said carcass. The second rule: hire a team of pleasantly attractive models in crisp, clean cotton nurse get-ups, then have them hit the beach for sun, fun, and a second round of brain massaging Nintendo-designed exercises.

It's fairly simple to follow the laws of effective marketing in Greece, at least as demonstrated by this recent promo event for Brain Age 2: More Training in Minutes a Day. Four of these faux nurses pounded sand at a Greek beach in the name of lowering the native brain age. The results were of course, extremely sexy and satisfyingly smart.

Η Nintendo εξορμα στις παραλίες... [Nintendo of Greece, thanks Agapitos!]


the fonz

Nintendo Invades NYT Crossword


The June 29 New York Times Crossword sought to test readers' mental acuity with a question about a mental acuity-testing video game.

58 Across: Nintendo game with exercises for mental acuity.
Answer: Brain Age

Now that says something about Nintendo's drive into popular culture.


fluff stuff

Jessica Alba Has A Brain Age Of 82

Did you know that Jessica Alba is partially responsible for the Nintendo DS shortage? Believe it! In her exclusive interview with Yahoo's Celebrity Byte the actress reveals that she's not only a DS and Wii fan, but quite the Brain Age addict. More »

brain blowout

Brain Age 2 Impressions

More »

he's baaaaaack!

More Brain Age in Europe


Europe is set to get another round of brain traing games from that light-hearted doctor with More Brain Training from Dr Kawashima: How Old Is Your Brain? More »

the battle of kawashima

What Are You Playing This Weekend?

With four hours of airline travel ahead of me this weekend, I knew that I'd need to equip myself with my Nintendo DS to stave off the boredom. Normally, listening to the person next to me breathe, counting every inhalation, is enough to keep me occupied, but I decided to get some gaming in. Therefore, I packed a ton of games, including Dragon Quest Heroes Rocket Slime, Elite Beat Agents, Mario Kart DS and Rhythm Tengoku. More »

sega

More Brain Games Coming. Ungh.

How 2006! Last year, brain games were all the rage. Or the year before that for Japan. Don't tell Ubisoft, though! The publisher is bringing Sega's Atama Scan ("Brain Scan") to the West, redubbing it Mind Quiz: Your Brain Coach. Sega is no stranger to brain games, making some of the first ones so many moons ago. Info about the Ubisoft import: More »

ireland

What Are You Playing This Weekend?

Bad news, folks. You won't have me to kick around next week. Tomorrow, I head to sunny Ireland for a week's worth of heavy vacationing, basking in the glorious sunny weather typical of Dublin in March. Don't worry. I'm bringing my sunblock. Plus, I'm bringing games! More »