<![CDATA[Kotaku: boku no natsu yasumi 3]]> http://tags.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: boku no natsu yasumi 3]]> http://kotaku.com/tag/bokunonatsuyasumi3 http://kotaku.com/tag/bokunonatsuyasumi3 <![CDATA[Summer Sony Ad Breaks My Heart]]>

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Uploaded by kaori546
When Sony gets advertising wrong, they get it really, really wrong. But man, when they get it right, damn... A short film-type PS3 ad for Boku no Natsu Yasumi 3 ("My Summer Vacation 3") with Hirofumi Arai (as the boyfriend), Tsugumi (girlfriend) and Susumu Terajima (yakuza) has surfaced online. Showing one couple's summer holiday, it's a truly beautiful, smart ad. Bravo Sony. You gave me goose-bumps.

Watch the Ad [PlayStation Japan]

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