Kotaku: bike hero

Bike Hero On Expert Is Viral Marketing-Free

Michael McWhertor — Fri, 21 Nov 2008 15:40:00 MST

Any clip that starts with "What's up, viral marketing douchebags?" has to go horribly wrong to lose my attention. Fortunately, this YouTube video response... wait where are you going?! This is actually pretty amusing. Anyway, this YouTube video response to the Activision viral marketing attempt doesn't go wrong at all. "Bike Hero On Expert" shows the brand managers at Droga 5 how it's done on the streets. Self described PRO GAMER Freddie Wong plays Dragonforce's "Through the Fire and the Flames" on expert while riding a bike while wearing a metallic foil button-up. Well, Activision, how does it feel?

Yes, Bike Hero Was Viral Marketing

Michael McWhertor — Thu, 20 Nov 2008 18:40:34 MST

Did you detect that stench of viral marketing wafting from that "Bike Hero" YouTube clip? Your nose doesn't lie; the clip purported to be made by "madflux" and the "Brierwood Vandals" is really the work of production team Droga 5, MTV Multiplayer reports. Activision's chief creative officer Brad Jakeman tells MTV that one of the clip's more impressive technical feats — the flashing LEDs on the handlebars — was born from "some filmic magic."

If you're feeling hornswaggled by the CGI-laden marketing attempt, Jakeman says you shouldn't — this was all according to plan. "It’s not meant to be deceptive. It’s meant to be fun,” he said, claiming that Activision was hoping you'd figure it out all along, that they wanted to "engage" you and get the "conversation" going. If it moved a couple more copies of Guitar Hero World Tour, it's a win-win.

Activision Coughs Up Real Story Behind Amazing ‘Bike Hero’ Clip [MTV Multiplayer]

Bike Hero Blends Graffiti and Awesome Timing

Brian Crecente — Wed, 19 Nov 2008 09:00:00 MST

Take one part bike, one part Guitar Hero, and, I don’t know, like a million parts time-on-your-hands, and what do you have? A real world Bike Hero. It’s not what you think at all. But you better watch it or someone in Brierwood is going to cry himself to sleep tonight.

[Thanks Farnic]