Bike Hero On Expert Is Viral Marketing-Free

Any clip that starts with "What's up, viral marketing douchebags?" has to go horribly wrong to lose my attention. Fortunately, this YouTube video response... wait where are you going?! This is actually pretty amusing. Anyway, this YouTube video response to the Activision viral marketing » 11/21/08 5:40pm 11/21/08 5:40pm doesn't go wrong at all.…

Yes, Bike Hero Was Viral Marketing

Did you detect that stench of viral marketing wafting from that "Bike Hero" YouTube clip » 11/20/08 8:40pm 11/20/08 8:40pm? Your nose doesn't lie; the clip purported to be made by "madflux" and the "Brierwood Vandals" is really the work of production team Droga 5, MTV Multiplayer reports. Activision's chief creative officer Brad Jakeman tells MTV that…

Bike Hero Blends Graffiti and Awesome Timing

Take one part bike, one part Guitar Hero, and, I don't know, like a million parts time-on-your-hands, and what do you have? A real world Bike Hero. It's not what you think at all. But you better watch it or someone in Brierwood is going to cry himself to sleep tonight. [Thanks Farnic] » 11/19/08 11:00am 11/19/08 11:00am