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adwatch

Halo 3 Keeps Winning (Advertising) Awards

Say what you will about Bungie's Halo 3 from a gameplay or plot standpoint, there is one aspect of the game that was excellent from start to finish - the ad campaign. Created by the McCann Worldgroup and T.A.G., the Halo 3 "Believe" ad campaign featured no gameplay footage, instead creating a mood using strong imagery that stirred the audience in a way simply looking at a video game could not. Last night the campaign received best in show at The One Show, an annual worldwide advertising awards show that celebrates great ideas in marketing.
"The 'Believe' campaign catapulted Halo 3 from an ordinary video game into a worldwide cultural phenomenon due to its ability to build an emotional rapport with the audience," said Mary Warlick, CEO of The One Club. "The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer."
Just last week the campaign walked away with the Grandy, the top honor at the 2008 International Andy Awards. Halo 3 shall truly go down in history as one of the best (advertised) video games of all time.
Halo 3 Believe just keeps on winning. [Adland]

12:00 PM on Fri May 9 2008
By Mike Fahey
3,659 views, 53 comments

Latest by Kovitlac: The Gears of War "Mad World" ad was what was attracted me to the game in the first place. It had the epic feel of a great story, which I appreciate in a game more then pretty much anything else. more »

believe

Eternal Sonata Confirmed For PS3, Swear To God

With the ESRB and Namco Bandai Games all but confirming a PLAYSTATION 3 release for Eternal Sonata—also known as Trusty Bell in other parts of the world—it comes as little surprise today that Famitsu has confirmed the RPG for a PS3 release. Yes, holy crap, I know. Didn't see this one coming did you? The latest issue of the news breaking mag has screens of the PS3 version of the game, scheduled for a 2008 release.

Hopefully, this news doesn't come as too much of a shock for Namco Bandai themselves who were "not aware" of the PS3 version of the game just a few months ago and that portable defibrillators are on hand at the publisher's HQ.

Eternal Sonata also on PlayStation 3 [Jeux-France]

6:20 PM on Wed Sep 12 2007
By Michael McWhertor
4,439 views, 172 comments

Latest by Abishai: I really enjoyed the demo of this game unlike Blue Dragon. I don't think I could wait till 2008 to see how the PS3 version holds up and play so I'll be playing it on the 360 myself. more »