Have you ever heard of Arashi? It's a Japanese boy band that's so popular, that a poster of the group is drawing crowds, cameras, and grovelling.
In the West, Kazunari Ninomiya is best known for the Clint Eastwood film Letters from Iwo Jima. In Japan, he's better known as a member of the boy band Arashi.
When the Nintendo 3DS was first introduced, there was a trailer showing Mario creator Shigeru Miyamoto shaking a dog's paw that popped out of the 3DS, and Nintendo of America honcho Reggie Fils-Aime getting his faced burned off. Easy to understand!