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Metallic Rose DS Gets Superstar Launch
As is always the case, mere weeks after I pick up a new DS, Nintendo goes and releases a new color. The metallic rose DS, originally sold as part of a holiday Nintendogs bundle, will be hitting stores later this month in stand-alone form, and Nintendo has recruited Ugly Betty star America Ferrera and American Idol-born country singer Carrie Underwood to appear in ads promoting the new shade. The commercials will begin airing on Monday, May 19th. Along with those two, Liv Tyler will also be appearing in commercials hawking the crimson and black variant.
Strong female role-models America and Carrie will surely inspire many young women to pick up one of Nintendo's handhelds, while the Liv Tyler ad will have men who are subconsciously attracted to Steven Tyler to the stores in droves.
adwatch
EA's Simpsons Win Golden Trailer Award
With Halo 3's "Believe" ad campaign winning advertising awards left and right, it's time for EA to step up to the award podium, or at least EA's trailer producers, Hammer Creative. They've just been awarded the "Best Video Game Trailer" award at the 9th Annual Golden Trailer Awards for their The Simpsons Game: Medal of Homer trailer. A spoof of EA's own Medal of Honor series, the ad features Bart and Homer invading Franchise, belching, and scratching their asses...truly the hallmarks of a truly great trailer, ever since Humphrey Bogart garlic-burped in Ingrid Bergman's face in the classic Casablanca teaser. Hammer Creative is no stranger to the Golden Trailer Awards, having won last year for the trailer to Tom Clancy's Splinter Cell: Double Agent and the year before for The Godfather: The Game. Hit the jump to see the award-winning clip in all its pristine glory.
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adwatch
Say what you will about Bungie's Halo 3 from a gameplay or plot standpoint, there is one aspect of the game that was excellent from start to finish - the ad campaign. Created by the McCann Worldgroup and T.A.G., the Halo 3 "Believe" ad campaign featured no gameplay footage, instead creating a mood using strong imagery that stirred the audience in a way simply looking at a video game could not. Last night the campaign received best in show at The One Show, an annual worldwide advertising awards show that celebrates great ideas in marketing.
Halo 3 Believe just keeps on winning. [Adland]
Halo 3 Keeps Winning (Advertising) Awards
Say what you will about Bungie's Halo 3 from a gameplay or plot standpoint, there is one aspect of the game that was excellent from start to finish - the ad campaign. Created by the McCann Worldgroup and T.A.G., the Halo 3 "Believe" ad campaign featured no gameplay footage, instead creating a mood using strong imagery that stirred the audience in a way simply looking at a video game could not. Last night the campaign received best in show at The One Show, an annual worldwide advertising awards show that celebrates great ideas in marketing. "The 'Believe' campaign catapulted Halo 3 from an ordinary video game into a worldwide cultural phenomenon due to its ability to build an emotional rapport with the audience," said Mary Warlick, CEO of The One Club. "The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer."Just last week the campaign walked away with the Grandy, the top honor at the 2008 International Andy Awards. Halo 3 shall truly go down in history as one of the best (advertised) video games of all time.
Halo 3 Believe just keeps on winning. [Adland]
adwatch
Halo 3 Starts "A Hero Must Rise. Believe" Campaign
So what the hell was going on with the video we just posted below? It's all part of Microsoft's new "A Hero Must Rise. Believe" campaign to promote Halo 3.
The campaign experience does not focus on "Halo 3's" graphics or gameplay, but instead looks at the themes that lie at the heart of the tale that spans the entire "Halo" trilogy: duty, sacrifice, and most importantly, heroism.The spot from today is called "Museum," and is a teaser for the upcoming "Diorama" in which a major scene from the Halo 3 trilogy was modeled by famous designer Stan Winston—to scale—in a massive 1200 square foot setup reaching 12 feet into the air. All the smoke and mirrors are almost enough to make you forget Halo 3 is just another notable FPS. Almost.
Full press release after the jump.
more proof
Circuit City Shows All Xbox SKUs Dropping in Price
We've already run price drop scans from Best Buy and Toys R Us, so this is just (extra) confirmation on the Xbox 360 price reduction. However, this ad tells us a bit more than we've heard before. The Premium will drop $50 to $350, with the Core going down $20 to $280 and the Elite dropping $30 to $450—starting August 12th. In other words, we'd recommend waiting a few days before going shopping for you shiny new 360.
Xbox 360 Price Drop...Confirmed [neogaf]
