Kotaku
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microsoft
Microsoft Comments On 360 Dash Advertisements
Following the revelation yesterday that the company would later this year be placing advertisements on Xbox Live, Microsoft have moved to assure users that the ads will "enhance, not interfere" with their experience. More »
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Comment by the-hypnotoad: Love the marketing corporate-speak, where ads 'enhance' the end user experience. And questions about whether gold-tier subscribers (ie: people that... 24 Responses | Other threads
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xbox 360
Ads Coming To Xbox 360 Dashboard?
Sean Alexander, director at Microsoft's Advertising Business Group, has suggested that you could soon be seeing advertisements every time you fire up your 360 dashboard. More » -
advertising
You Will Be Sick Of Modern Warfare 2 By Christmas
Call of Duty 4 sold, well, millions. So its direct sequel - Modern Warfare 2 - shouldn't be too hard of a sell. Or, it wouldn't be if the game was published by anyone else. But since it's published by Activision, well... More »
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Comment by Giroro G66: I wonder what its version of mountain dew will taste like. :( 20 Responses | Other threads
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Comment by All the ladies love Mister Jack!: I got to those secret Hulk and Thing bosses, but they're just fucking impossible. It's totally not fair. ... 17 Responses | Other threads
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celebrities
Lisa Kudrow Might Be Better Than A Price Drop
We've got more evidence that non-gaming celebrities hawking games on TV is the future. More »
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Comment by UsernameOfTheDead: Maybe Sony will announce a celebrity spokesperson instead of a price drop for the PS3. That would be SO much... 17 Responses | Other threads
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beautiful people
Famous People Sell Games Better Than Game Reviewers
Publishers should recognize that the televised appearance of celebrities in their underwear hyping Guitar Hero is helping that series beat its better-reviewed competition, according to a gaming analyst. More »
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Comment by Shiloa: Yeah, this is stupid. This is more about marketing. I have seen only a couple of Rock Band adverts whereas... 22 Responses | Other threads
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disturbance in the workforce
Microsoft's In-Game Ad Company Hit By, Ahem, Massive Layoffs [Update]
We've heard today that, as part of Microsoft's already-announced round of 5000 job cuts, up to 75% of the workforce at Microsoft's in-game advertising service, Massive, have been laid off. More »
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Comment by Kenny: Good riddance I say. Less ads in my games, crampin' my gameplay. 5 Responses | Other threads
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health
UK Change4Life Campaign Changes Its Tune
Criticized in March for ads that equated playing video games with an early death, a new commercial for the UK government's Change4Life campaign promotes healthy gaming. More »
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By Mike FaheyComment by Fallible.: Ah, Britain, how I do love you. But, frankly, you are the last person/ thing I should be taking health... 8 Responses | Other threads
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violent video games
Your Sunday Morning Facepalm
Over on CNET, a writer dares ask the question, "How far should violent video game ads be kept from schools?" Oh, God ... More »
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By Owen GoodComment by Silhouette2501: There's a moral and conservative line to be drawn - if we don't adequately deal with the problems or debates... 15 Responses | Other threads
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advertising
Even In-Game Advertising Is Hurting, IGA May Be Up For Sale
IGA, one of the companies that serves up dynamic in-game ads for games like Burnout Paradise, is feeling the advertising pinch, reeling from a recession that has spawned mass layoffs and closures. More »
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Comment by SolidOni: I just bought a Gillette fusion razor and shaving cream and I must say they are both fantastic, my face... 12 Responses | Other threads
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advertising
Toronto Killzone 2 Ads Pulled Due To "Menacing Head"
Complaints about images of war and violence have caused Sony to pull around 300 Killzone 2 advertisements from bus shelters in Toronto, Canada. More »
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By Mike FaheyComment by The_Foo: Huh. I never saw these ads around here. AND NOW IT'S TOO LATE. 30 Responses | Other threads
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playstation 3
Sony Takes Over Movie Theater, Opens Playstation Playroom
A Playstation playroom will be just one of the Sony plugs at a new movie theater opening in a LA suburb this week. More »
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Comment by jettokisora: Man, that actually sounds pretty sweet. Can we have one in Austin, please? ...also, 360 games? Cause, well, you know... 8 Responses | Other threads
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xbox 360
Microsoft Would Like You To Believe This Model Is A Halo Fan
Well done, Microsoft UK. Here we were, thinking that, come 2009, gaming - yes, even 360 gaming - was for everyone, when you go and shove a set of Halo Wars-covered tits in our face. More »
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Comment by Sweetz: I think I speak for many people when I say: boobs. 33 Responses | Other threads
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advertising
MLB 2K9 Ads Pushing Toward Obnoxious
In-game advertisements in sports titles aren't that conspicuous because, hell, real-life playing fields are littered with them. But screens in MLB 2K9 show publishers are comfortable with alterations of reality, if they turn a buck. More »
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By Owen GoodComment by Sparx: Just another reason why MLB The Show is better 12 Responses | Other threads
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advertising
360 Commercial Banned Over Movie Purchase Claims
Britain's Advertising Standards Authority say 99% of video games ads are responsible. This commercial, however, for the Xbox 360's video marketplace, is part of the remaining 1%. More »
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Comment by Lesiroth: Apparently somebody gets their kicks by banning ads. "That'll show those corporate moneygrabbers!" 19 Responses | Other threads
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advertising
Black Cats Set To Advertise F.E.A.R. 2
This Friday the thirteenth a kendle of black cats will descend on London to advertise F.E.A.R. 2... really.
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advertising
Report: Game Industry Spent $823M Shilling Games In '08
The video game industry racked up impressive sales in 2008, pulling in more than $21 billion in sales in the United States alone. That make for a similarly impressive marketing tab. More »
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Comment by keptsimple81: ::cue rush of people commenting that GTAIV is a crap game* that only sold well because of advertising, thus proving... 10 Responses | Other threads
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uk
99 Percent of Games Are Advertised Responsibly
Time to pat yourself on the back, UK game industry. The country's Advertising Standard Authority states that over 99 percent of games are advertised responsibly. More »
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Comment by Soniking: Super Smash Bros Brawl should be advertised like Condemned. Mario beating Peach's face with a club,with blood splatter on the screen. 2 Responses | Other threads
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Nit-Picking
Five Ways Game Sites Can Improve
Been to a game's official site lately? You probably have. Probably noticed while there that it was a bit crap, full of useless flash pages and 320x240 "screenshots". Here's five ways to fix that. More »
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Comment by Shiloa: It's not just official gaming sites. IGN and Gamespot are horrific to navigate. 23 Responses | Other threads
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clips
Banned 360 Commercial: The Auditions
Waaay back in 2005, this European commercial was minted to help promote the launch of the Xbox 360. It was promptly banned for encouraging violent behaviour. The ad's auditions, however, aren't anywhere near as troubling. More » -
clips
Pirate Baby's Energy Drink Commercial
Paul Robertson can do no wrong. As evidenced by his latest work, this commercial for Syke, an energy drink that may or may not be real. Way marketing is these days, its hard to tell. More »
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Comment by Madnoir: I don't care if the drink is real or not, but that music is insanely epic and NEEDS to be... 6 Responses | Other threads
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advertising
Best Game Ads? No, These Are The Worst Game Ads
Sure, video game ads are (generally) a classy, expensive affair these days, but in previous days, things weren't so high-brow. They were dorky, they were cheap, they were low-brow. More »
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Comment by Meteor: the first one is like it is used to test ur eyes, like short-sight lol 6 Responses | Other threads
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xbox 360
Microsoft Gets in on Nintendo's Soccer Mom Action
Taking a page from Nintendo's book, Microsoft recently had soccer moms and trend-setters across the country host Xbox 360 parties for their friends in hopes of drumming up a bit more business. More »
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Comment by Syv: I wish Sony and Microsoft would come up with their own ideas for once. 13 Responses | Other threads
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business
How Publishers Are Saving, Making Money Off YouTube
Mr. Rogers touched on this topic the other night, but today VentureBeat have an interesting report up about how publishers - it mostly focuses on EA - are using YouTube to make a quick, easy buck. More »
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Comment by Wainut: Is this the cool Mr. Rogers or some Mr. Rogers I should care about but I don't? 11 Responses | Other threads
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ea
EA: Wii Graphics "Not Of Broadcast Quality"
Yeah, you read that right. Britain's Advertising Standards Authority have busted EA trying to pass the 360 version of Tiger Woods 09 off as the Wii version. And EA's defence is just delicious. More »
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Comment by angelfan91: The wii has pretty bad graphics except for Super Smash Brothers Brawl. But, Halo 2 pretty much looks better than... 27 Responses | Other threads
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marketing
PlayStation 3 Now A "Movie Downloading Machine"
Sony's moving on from marketing just its PlayStation 3 games library, kicking off a campaign to promote the console's movie download service. That's right, the PS3 is "not just for games anymore," according to Sony. More » -
home
And The Home Marketing Onslaught Begins...
We always knew Home was going to be heavy on advertising and corporate sponsorship. But this heavy this soon? It's a little unexpected. More »
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Comment by kyle4: That Red Bull plane is a bit much. Instead of "Home" it should be called "Download advertisements onto your PS3".... 18 Responses | Other threads
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nintendo
Nintendo Toys Hit Burger King
What, the prospect of apple fries (?) and a tub of macaroni & cheese doesn't sound appealing enough to you, purveyor of fine, fatty American fast foods? What about some crap Nintendo toys? More » -
psp
New York City Losing Its Giant PSP (Again)?
The giant PSP in the SoHo district of New York City looks like it's on its way out... again. No, it's not the first time the PSP has been dismantled from its billboard. More »
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Comment by nago: Am I the only one who thinks the writing of this post is a little cryptic? What harm has it... 6 Responses | Other threads
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playstation 3
Red Bull Builds An Addition Onto PlayStation Home
In addition to all those video games setting up shop in Sony's Home, expect to see plenty of non-game advertisers. First out of the gate is energy drink Red Bull, complete with its own game. More »
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Comment by jslay012: Just when you think Home can't get any more boring and pointless. Seriously, where is the draw I have messed around... 10 Responses | Other threads
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resistance 2
Resistance 2 Advertising Takes Over Dublin Newspapers
Sony scares the living shit out the nice folks in Dublin. Ireland today, will full page advertisements for Resistance 2 masquerading as front page stories declaring "America Under Attack!" More »
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By Mike FaheyComment by TRT-X: Considering what just happened in India...and the overall "uneasiness" of the current global climate, I just can't see the logic... 12 Responses | Other threads
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advertising
Massive Gets Exclusive THQ In-Game Ad Contract
THQ has awarded Massive Inc. an exclusive contract to provide dynamic in-game advertisements for future THQ games. More »
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Comment by Dragonis: I dont see why people complain about in game ads. Does product placement make cable TV and cheaper? Or movies? Advertising... 2 Responses | Other threads
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playstation portable
Sony's Christmas PSP Ads Are "Urban" In Nature
Here's Sony's holiday season ads for the PlayStation Portable. I thought the PS3 offerings last week were a little hit-and-miss. These PSP ones? Despite trying far too hard (something has gone wrong at marketing when the introductory post has to use the word "urban" so many times), these ads actually succeed where the PS3 ones failed: they show what the PSP can do. Like, it plays games. When you're outside/on a train.
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Comment by e1salvador: Did anyone else find it funny that whomever was playing the PSP practically ignored everyone he came in contact with? Also,... 14 Responses | Other threads
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Guitar Hero World Tour
Yes, Bike Hero Was Viral Marketing
Did you detect that stench of viral marketing wafting from that "Bike Hero" YouTube clip? Your nose doesn't lie; the clip purported to be made by "madflux" and the "Brierwood Vandals" is really the work of production team Droga 5, MTV Multiplayer reports. Activision's chief creative officer Brad Jakeman tells MTV that one of the clip's more impressive technical feats — the flashing LEDs on the handlebars — was born from "some filmic magic." More »
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Comment by flatluigi: Not a fan of viral advertising/marketing. Just say it's an ad; if your video is good enough it'll still be... 4 Responses | Other threads
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clips
Microsoft Creeps Us Out With Lips TV Spots
Microsoft is aware that Nintendo is the company that "puts more smiles on more faces," so it doesn't bother trying to compete on the happy front. Instead, the company wants to invade your nightmares, filling them with hollowed out heads and disembodied mouth creatures. The company's newest creative torment is for the iNiS developed Xbox 360 singing game Lips, in which a man is haunted by a stalking pair of sentient, lyric-forgetting lips. The mouth beast travels across harsh terrain and unfavorable weather conditions to force the man to do his bidding — to sing A-Ha's "Take On Me" for the sadistic ambling maw's delight. The horror....
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Comment by D-Lish: I guess one could say the highest form of flattery...but this looks frighteningly similar to Gnarls Barkley's "Who's Going To... 6 Responses | Other threads
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playstation 3
PlayStation 3 Holiday TV Spots Teased
How will Sony combat the forces of Microsoft and Nintendo this holiday season? It's up against the cheapest current gen console and one of the fastest selling of all time, both of which undercut the PlayStation 3's $399 price tag by a considerable margin. Marketing to the rescue! Sony's begun to tease its holiday marketing campaign, dubbed "Reflections" — yes, we're teasing television commercials now — and it's... err... we'll wait until the full ads hit on Nov. 21 before making up our minds. -
NBA Live 09
The Real Reason Melo Cut His Hair
Denver Nuggets all-star and totally not a pot-head, Carmelo Anthony stars in this video about a bet gone awry. We've all been there man, betting shit we really don't want to lose in the heat of the moment. In this case things end with a razor, but on the bright side it wasn't about to cut off one of his fingers. More »
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Comment by y2julio: Hey Crecente I got my hair as long as you. I'll gladly bet my hair to play against you. 6 Responses | Other threads
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advertising
Fallout 3, Left 4 Dead Advertising Kicks It Up A Notch
Gone are the days an EGM cover and some developer diaries did enough on the marketing front to get a game some money. These days, publishers need to try a little harder. Dig a little deeper. Namely, do what Bethesda and Valve/EA have done with their big holiday releases. Bethesda took out the entire back page of the New York Times for a classy Fallout 3 ad. Which can't have been cheap. Valve/EA probably went one better, however and sticking with the New York theme have put up this enormous Left 4 Dead banner overlooking Times Square. More » -
clips
Heidi Klum Strips Down To Shill Guitar Hero: World Tour
Anyone watching last night's Monday Night Football likely caught a glimpse of Heidi Klum's underthings as she jiggled for Guitar Hero: World Tour. (I was lucky enough to catch this one with my mother, in town for a brief visit.) Activision's going for the zipper in the newest Guitar Hero spot, one that swaps out Kobe Bryant, Michael Phelps, Alex Rodriguez and Tony Hawk for a solo Klum. We'll withhold judgment on just how successful it is until we get a good look at the page views on this one.
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Comment by trelantana: Uhhhh.... uhhhhh... That did NOT get any sort of sexual reaction from me. I'm quite disgusted. Also, the dance was... 15 Responses | Other threads
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wii
Vampires Love the Wii Too
Apparently the nearly dead aren’t the only one’s getting their kicks on the Wii. The undead are way into the Wii too, as seen in this video from a recent episode of HBO’s True Blood.
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