2K Sports Announces NHL® 2K9 Has Gone Gold

Hockey fans cheer with game now in production and ready to launch on September 9

August 29, 2008 – 2K Sports today announced that the highly anticipated hockey title, NHL 2K9, has gone gold and is now ready for production for Xbox 360® video game and entertainment system from Microsoft, Wii™ home video game system from Nintendo, PLAYSTATION®3 and PlayStation®2 computer entertainment systems. Dedicated fans will enjoy this on-the-ice experience like never before as NHL 2K9 brings the fun back to hockey video games on September 9 in North America.

NHL 2K9 offers brand-new gameplay features including user-friendly controls, expanded superstar moves, friendly Zamboni® competitions, a revamped fighting engine, custom Stanley Cup™ celebrations, and six-on-six online capability. As the first and only officially licensed NHL and NHLPA video game for Wii, NHL 2K9 will also provide fans with a chance to play like the pros using the Wii Remote™ as a hockey stick, a wholly unique and entertaining experience.

A free demo is now available for download through Xbox LIVE® Marketplace for the Xbox 360 and PLAYSTATION®Network. Fans will have an early opportunity to experience the new simplified controls and relive the excitement of this past season’s thrilling Stanley Cup Final in a brief three minute period as either the Pittsburgh Penguins or Detroit Red Wings at Joe Louis Arena in Detroit.

NHL 2K9, developed by Visual Concepts, is rated E10+ for Everyone 10 and older by the ESRB and will be available on September 9 for Xbox 360, Wii, PLAYSTATION 3 system and PlayStation 2 system. For more information about NHL 2K9, please visit www.2ksports.com/games/nhl2k9.

Rather than the boring old 'actual baseball' stance taken by so many baseball games, MLB Superstars is a series of mini games featuring Wii-ified versions of Major League players and teams.

The 'over half a dozen' (which I assume means 'seven') minigames include Baseball Pachinko, Baseball Golf and rhythm game Mascot Dance — featuring team mascots, er, dancing.

MLB Superstars will be out later this Fall from 2K games.

MLB Superstars Announced For Nintendo Wii [Yahoo! Games]

If you live in Colorado like me, you are likely a hockey fan. It's just a shame - and I am sure some of you can relate to this - that there aren't more hockey games out there. To fuel this missing void in our lives we turn to 2K Sports every year with the newest rendition of the NHL2K franchise. In this trailer, we see some of the gameplay from NHL 2K9. Visually, I am pretty impressed with how this is coming along. The game will be hitting store shelves September 8th.

Top Spin [Official Site]

EA Sports head Peter Moore is not a man to mince words. That's why we loved him so when he was at Microsoft, he cuts through the BS and gets straight to the point.

In a recent post on his blog over at It's In The Game, Moore talked up his new studio alluding that EA Sports is primed to have one of the best years in its history. In particular Moore sings the praises of NASCAR, NBA LIVE, Madden and NCAA Football. He's so sure that this season is going to be unrivaled, in fact, that he's promising to get a new tattoo if they don't deliver.

Big talk Moore, but lets put a little reality into this pie-in-the-sky promise. Why not say that if you don't have an overall Metacritic increase (yes I hate review scores) on all four of those games you've failed to deliver and it's time to ink up? We've even found this swell logo for your possible future use. Let us know.

Not Resting on our Laurels [Peter Moore's Official Blog]

“NBA 2K is where it’s AT! End of story,” said Garnett, who is currently playing in the NBA Finals against the Los Angeles Lakers. “It’s the game I play, the game my friends play, and the game anyone in the league serious about videogames plays. NBA 2K is the real deal, and until 2K Sports find a way to plant an elbow in your chest, it’s the closest thing to actually being there on the court. I can’t tell you how pumped I am to be on the cover of NBA 2K9 – it’s a real honor. Now watch out! Because this fall 2K Sports and I are going to deliver the best basketball video game out there, period.“

OKAY! I get it. If I play any basketball game besides NBA 2K9 I am a total pussy.

Man, he's got some powerful advertising mojo right there. That's some old-school sports game hype. Hit the jump for the full press release, which Garnett completely carries...much like the Celtics.

2K Sports Announces Superstar Kevin Garnett of the Boston Celtics as Cover Athlete for NBA® 2K9

The most popular and top-rated basketball game seven years in a row* gets even better this year

New York, NY – June 6, 2008 – 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced that 11-time NBA All-Star and 2008 Defensive Player of the Year Kevin Garnett of the Boston Celtics will be featured as the cover athlete and spokesman for this year’s most highly anticipated basketball video game, NBA 2K9. After leading the Boston Celtics to the greatest single-season turnaround in NBA franchise history, Garnett will lend his unmatched passion and on-court intensity to provide dedicated fans with the most fun and riveting basketball simulation experience available.

“NBA 2K is where it’s AT! End of story,” said Garnett, who is currently playing in the NBA Finals against the Los Angeles Lakers. “It’s the game I play, the game my friends play, and the game anyone in the league serious about videogames plays. NBA 2K is the real deal, and until 2K Sports find a way to plant an elbow in your chest, it’s the closest thing to actually being there on the court. I can’t tell you how pumped I am to be on the cover of NBA 2K9 – it’s a real honor. Now watch out! Because this fall 2K Sports and I are going to deliver the best basketball video game out there, period.“

Garnett was drafted out of high school in 1995 from Farragut Academy (IL) and has redefined the forward position as one of the most talented and versatile players in NBA history. Known to fans by nicknames such as “The Kid”, “The Big Ticket”, or “KG”, Garnett is the only player in NBA history to average at least 20 points, ten rebounds, and five assists per game for six consecutive seasons. He has also been voted MVP (2003-04); named to 11 All-Star teams, nine All-NBA Teams and nine NBA All-Defensive Teams; and, this past season, named NBA Defensive Player of the Year.

“Kevin Garnett is one of the most popular and skilled players in the NBA today, and he represents everything we love about basketball. He’s a charismatic leader who is truly passionate about the game, and plays his heart out every time he steps on the court,” said Christoph Hartmann, president of 2K. “With KG’s ongoing support and invaluable input during the development process of NBA 2K9, dedicated 2K Sports fans will be treated to a host of exciting new gameplay features and upgrades this year for an even deeper and more realistic basketball experience than ever before.”

Developed by 2K Sports’ Visual Concepts studio, NBA 2K9 is not yet rated by the ESRB and will be available this fall for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and PlayStation®2 computer entertainment system. For more information, please visit www.2ksports.com.

The 30 second spot will air sometime after the start of the Boston Celtics vs. Los Angeles Lakers 8:30 p.m. ET game on ABC.

There was a time when cover athletes for sports titles were a big deal, but they don't seem to get as much buzz as they used to. Maybe it's me, and I'm not a sports fan really, but do people who play sports video games really care who's on the cover of the title they're going to by? More importantly, if you buy sports games, has it ever effected your decision?

Either way, if you're into sports games you should probably hop over to the official 2K site and try to predict who the cover athlete will be. If you get it right you could win a copy of the game as well as the athlete's autographed NBA jersey.

Tune in Tomorrow for the Revealing of the Cover Athlete for 2K Sports’ NBA® 2K9 during the NBA Pre-Game Show at 8:30 pm ET on ABC

June 4, 2008 – Tomorrow, 2K Sports will reveal the cover athlete for the highly anticipated basketball video game, NBA 2K9, in a 30 second TV spot scheduled to air during the NBA Countdown pre-game show for Game One of the 2008 NBA Finals, Boston Celtics vs. Los Angeles Lakers, June 5th at 8:30 pm ET on ABC.

As part of revealing the new cover athlete, 2K Sports has launched a new community web site, www.2ksports.com/nba2k9, where registered participants can predict the cover athlete for NBA 2K9 from a selection of 16 NBA players. Fans have until 11:59 p.m. ET tonight to make their predictions, and participants who select correctly will be entered into a special drawing for the opportunity to win exclusive prizes. One grand prize winner will receive the NBA 2K9 cover athlete’s authentic, autographed NBA jersey, along with a copy of NBA 2K9 on the platform of their choice. Ten other first prize winners will also receive a copy of NBA 2K9. All winners will receive their copy of NBA 2K9 upon release of the game.

NBA 2K9, which is being developed by Visual Concepts, is not yet rated by the ESRB and will be available this fall for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and PlayStation®2 computer entertainment system. For more information, please visit www.2ksports.com.

"My idols have all been on the covers of video games as I was growing up, so to be on the cover of NHL 2K9 myself is truly incredible," said Nash. "The set of new features they're adding is really going to make this game special for hockey fans - I'm hoping they give me a couple extra points to my player rating this year!"

Come to think of it, I'd be really psyched to be on a game cover, too. When 2K Sports finally makes a video game about the tooth-liberating, bone-crunching, hard hitting "sport" that is video game journalism, I'll be sending them my promo photos. I guess I'd better get going on those.

Full release after the jump.

NEW YORK—(BUSINESS WIRE)—Millions of hockey fans continue to enjoy intense Stanley Cup Playoffs action, but it's never too early to start looking forward to next year's NHL season. 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced that three-time NHL All-Star and captain of the Columbus Blue Jackets, Rick Nash, will be featured as the cover athlete and spokesman for this year's highly anticipated hockey video game, NHL 2K9. Visual Concepts has taken over the development duties for NHL 2K9 and are building a brand new experience from the ground up with the ultimate goal of creating an addictively fun sport simulation of the NHL that will be available this fall.

"I've been a longtime fan of the hockey games from 2K Sports. My idols have all been on the covers of video games as I was growing up, so to be on the cover of NHL 2K9 myself is truly incredible," said Nash, who scored an impressive three goals in the 2008 NHL All-Star Game. "The set of new features they're adding is really going to make this game special for hockey fans - I'm hoping they give me a couple extra points to my player rating this year!"

Nash was selected first overall in the 2002 NHL Draft and is one of the most exciting and dynamic young players in the NHL. In only his second season, at the age of 19, Nash became the youngest player in NHL history to win the "Rocket" Richard Trophy by co-leading the League with 41 goals scored. Now an established superstar in the NHL, Nash was also a member of Team Canada at the 2006 Olympics, and was named MVP of the 2007 World Championships. His deep level of involvement and work with Visual Concepts, alongside his background as an experienced gamer, provides an invaluable contribution and influence to the overall development process for creating the most fun hockey experience available.

"We're absolutely thrilled to have Rick Nash be part of the 2K Sports family," said Christoph Hartmann, president of 2K. "Nash is one of the marquee names in the NHL today. He is a true gamer and there is no player more fitting to represent NHL 2K9 as we bring high quality fun to hockey video games for another year."

NHL 2K9 is being developed by Visual Concepts, a 2K Sports studio, and is not yet rated by the ESRB. NHL 2K9 will be available this fall for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and PlayStation®2 computer entertainment system. For more information, please visit www.2ksports.com.

Your participants (let's do this arena-intro style):

• For KANSAS, from Alorton, Ill., age 23, RO-LAND FULLLLLLLLLLLER!
• For MEMPHIS, from Sayreville, N.J., age 20, KEVINNNNN RYANN!!!!
• For UCLA, from Pawnee, Ill., age 20, JONAS ... THE PARK BENCH ... PARKER!
• For NORTH CAROLINA, by way of Webster, Texas, age 20, JAAAAAAAMES WHITE!

KU and UNC were both rated 88 when the game came out, tops of all teams. Although I'm thinking Kevin Ryan, with Memphis, might be a good sleeper pick. The Tigers have great size and individual talent, two characteristics that an elite gamer can turn into a strong advantage. But a news release says the four above survived a field of more than 8,000, playing more than 200,000 games, so I have to think at least one of them could win with NIT runner-up Ole Miss UMass.

2008 Pontiac Virtual Final Four [2K Sports]

2K Sports Announces Major League Baseball® 2K8 Opening Day Xbox LIVE® Weekend

Fans compete against the game's developers to win exclusive prizes April 4-6

March 25, 2008 - 2K Sports announced today a special Opening Day Xbox LIVE® Weekend for Major League Baseball 2K8. Beginning April 4, 2008, fans of all ages will be able to participate in a number of exciting activities online including a 72-hour Play & Win Sweepstakes. Every hour, gamers who register and play can win special prize packages such as exclusive 2K Sports t-shirts, hats, Microsoft points, and other prizes.

Before fans step up to the plate, they will have the opportunity to practice their swings with a free game demo of Major League Baseball 2K8 available for download through Xbox LIVE Marketplace for Xbox 360® video game and entertainment system from Microsoft. The free game demo will allow players to practice their skills at Boston's legendary Fenway Park by playing three full innings as either the Colorado Rockies or Boston Red Sox.

To kick off Major League Baseball 2K8 Opening Day Xbox LIVE Weekend, fans will have the unique opportunity to compete online against the developers of Major League Baseball® 2K8 on Friday, April 4 from 7:00 p.m. - 9:00 p.m. EDT. Be on the lookout for the following development team Gamertags:

Gamertag
Name

MLB2K8Robert
Robert, Senior Producer

MLB2K8Jon
Jon, Associate Producer

MLB2K8Dan
Dan, Designer

MLB2K8Joe
Joe, Production Assistant

More details on registering for Major League Baseball® 2K8 Opening Day Xbox LIVE Weekend, and information regarding terms, conditions, and official rules will be available on March 26, 2008 through the official event page: www.xbox.com/openingday. Open registration will begin when the site goes live and will end at 11:59pm (EDT) on April 6, 2008. Xbox LIVE Gold members can also register for the weekend by downloading the free "Major League Baseball 2K8 Play & Win Registration" gamer picture from the Xbox LIVE Marketplace.

As the most fun and exciting baseball experience on the market, Major League Baseball 2K8 revolutionizes player control in the latest installment of the popular franchise with brand-new pitching, fielding and baserunning, as well as a completely overhauled batting interface. To bring fans closer to the action than ever before, Major League Baseball 2K8 also features authentic Major League and Minor League™ stadiums that have been redesigned for accuracy, complete with the details and specific architecture of each ballpark and city. Other in-game features include a wholly unique trading card system to reward special achievements, robust Minor League system including 90 playable teams, all-new Signature Style™ animations complete with home run celebrations and unique player walk-ups, and much more.

A part of every Xbox 360 game, Xbox LIVE is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for you to find the friends, games and entertainment you want from the moment you power on your Xbox 360 system. The Xbox LIVE network connects you with more than 10 million members across 26 countries to enjoy hundreds of retail and arcade multiplayer games, free playable game demos, TV shows, movies, music videos and movie trailers, as well as new game levels, characters and vehicles for all your favorite retail games.

To everyone involved, we say kudos. While they may have looked to Sub Pop in the past for left-field style musical picks, we're just pleased as punch that they haven't regressed to throwing in John Fogerty's "Centerfield" or Dire Straits' "Walk of Life."

Full tracklisting and annual odd pairing after this.

2K Sports Announces In-Game Soundtrack and Music Partnership with Pitchfork Media for Major League Baseball® 2K8

Pitchfork Media and 2K Sports join forces to rock stadiums in Major League Baseball 2K8 and at South by Southwest (SXSW 2008)

New York, NY - February 29, 2008 - 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today a partnership with renowned and influential music outlet Pitchfork Media in support of the highly anticipated title, Major League Baseball 2K8. Pitchfork has made a name for itself since its inception in 1996 as the de facto online source for quality and discerning music reviews and news. The Pitchfork staff also shares passion for the game of baseball and it is the combination of their passion for music and baseball that makes them the perfect partner in constructing a truly epic soundtrack for Major League Baseball 2K8.

2K Sports has invited Pitchfork Media to select half of the music to be featured in Major League Baseball 2K8, guaranteeing that, along with the deepest and most authentic baseball simulation experience available, fans will also be able to enjoy a cutting-edge selection of the hottest music around - including artists such as Modest Mouse, Peter Bjorn & John, The Cure, The Strokes, LCD Soundsystem, and Black Rebel Motorcycle Club. Each artist and song selected for the game by Pitchfork Media will be denoted as a "Pitchfork Pick," and will include additional bio information as well.

In the shared spirit of promoting independent artists and music, 2K Sports will join the 3rd Annual Pitchfork/Windish Agency day party at the SXSW 2008 conference in Austin, Texas on Friday, March 14th. The lineup will include Major League Baseball 2K8 "Pitchfork Pick" and garage-rock mainstay Jay Reatard performing alongside other breakout acts. Featuring over fifty stages and venues in downtown Austin, SXSW 2008 showcases hundreds of musical acts from around the globe and is known as one of the premier and most influential music events of the year.

"Pitchfork Media is a respected and reliable part of the independent music community and an integral part of the lives of hundreds of thousands of music enthusiasts worldwide," said Tim Rosa, director of brand and lifestyle marketing at 2K Sports. "This is the first time Pitchfork Media has partnered with a videogame publisher, which is exciting since we share the same dedicated passion for highlighting new artists and being involved in independent music. We've always respected their impeccable taste and no-holds-barred voice in the music industry because it complements our approach to games - we both want to push our respective industries further by supporting independent substance over mainstream smoke."

"Baseball and video games are two of Pitchfork's favorite hobbies, so the opportunity to select music for Major League Baseball 2K8 is a dream come true," said Chris Kaskie, associate publisher at Pitchfork Media. "Partnering with 2K Sports is a natural fit for Pitchfork, as they're a like-minded company that shares a passion for music and a desire to promote forward-thinking and exciting new projects instead of following a more traditional path. We're thrilled to work with 2K Sports to select one half of the Major League Baseball 2K8 soundtrack, and can't wait to play the game."

Below is the list of songs that will be included in the soundtrack of Major League Baseball 2K8.

* Battles — Atlas**
* Black Rebel Motorcycle Club — Need Some Air
* Blitzen Trapper — Wild Mountain Nation**
* Dinosaur Jr. — Almost Ready**
* Jay Reatard — My Shadow**
* Kasabian — Reason Is Treason
* LCD Soundsystem — Watch The Tapes**
* Modest Mouse — Dashboard
* Peter Bjorn & John — The Chills
* The Cars — Moving In Stereo
* The Cool Kids — 88**
* The Cure — Never Enough
* The Flaming Lips — The W.A.N.D. - no MF edit
* The Hold Steady — Stuck Between Stations**
* The Presidents Of The United States Of America — Cleveland Rocks
* The Revolution Fox Experiment — Hyper Charlie
* The Strokes — Someday

** Denotes a "Pitchfork Pick" selection

Major League Baseball 2K8, rated E for Everyone by the ESRB, will be available in retail stores on March 4, 2008 for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, and Wii™ home video game system.

For more information about Major League Baseball 2K8, please visit www.2Ksports.com.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Pitchfork Media

Created in 1995, Pitchfork Media has become the leading independent resource for music journalism, with incisive focus on indie rock, hip-hop, electronic, pop, metal, and experimental underground music. Publishing daily reviews, features, and interviews, as well as real-time music news coverage, Pitchfork has developed one of the web's most devoted and loyal followings, establishing itself during its 11-year history as the world's most authoritative online music publication.

Yesterday we broke the news that College Hoops 2K9 was canned after negotiations between The Collegiate Licensing Company and 2K Sports broke down. We also reported on a rumor that Electronic Arts may have had a hand in the break down.

Late last night David Tinson, director of EA Sports public relations, got back to us to sort of deny the rumor... sort of.

2k and CLC are in the best position to comment on College Hoops.

EA is in the middle of a long-term license with the CLC and we expect to stay in the college basketball category.

Hmm, that doesn't really answer the question at all and 2K also declines to comment on Electronic Arts. The CLC still hasn't gotten back to us on this.

Responding to rumors we broke earlier today that College Hoops 2K9 has been canceled due to a breakdown in negotiations with the license holders for collegiate basketball, 2K Sports parent company Take-Two had this to say to Kotaku:

2K Sports has decided not to continue negotiations with the CLC for the license for its top-rated College Hoops franchise, which would have been released next in November 2008. We are committed to providing fans with high-quality, critically-acclaimed sports games, but given our disciplined approach to the business, we do not believe the current discussions would result in an acceptable outcome.

I followed up with Take-Two to try and get more details and while the declined to talk about any roll EA might have had in the break-down, they did confirm that College Hoops 2K9 has indeed been canceled.

No word still from The Collegiate Licensing Company or Electronic Arts, but we'll keep you posted.

Rumor: 2K9 College Hoops Canned, EA Seeks NCAA Deal [Kotaku]

Rumor has it that 2K Sports have walked away from negotiations with The Collegiate Licensing Company and that 2K9 College Hoops has been officially canned due to the break down in the talks.

The Collegiate Licensing Company is the nation's leading collegiate trademark licensing and marketing company and can license the nations college teams to a video game maker. While I've yet to hear back from the CLC or 2K Sports, I have heard that Electronic Arts may have something to do with this latest development.

According to the rumblings, Electronic Arts may be in the process of trying to secure another exclusive sports franchise by landing the same sort of licensing deal that managed to grab with the NFL.

Electronic Arts' NCAA March Madness 08 scored a 70.9 percent on Game Rankings, while 2K8 College Hoops scored nearly ten percent higher with an 80.5 percent.

I've requested comments from 2K, CLC and EA and will make sure to update when official comments or no comments roll in.

Update: At least part of the rumor has been confirmed by Take-Two.

"In all my years working in professional boxing, I have never seen anything come as close to recreating the thrill, the intensity, the courage and the spectacle of the sport," said legendary boxing promoter Don King. "Don King Presents: Prizefighter is more than a game — it is a glimpse at what life is like in and out of the ring for these incredible athletes."

2K Sports Announces Don King Presents: Prizefighter

Don King Presents: Prizefighter brings an innovative feature set and story line to set the standard in boxing video games

NEW YORK—(BUSINESS WIRE)—2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced the spring 2008 release of Don King Presents: Prizefighter, the most realistic boxing video game simulation, for the Xbox 360® video game and entertainment system from Microsoft, Nintendo's Wii™ home video game console and Nintendo's DS™ portable system. This in-depth, documentary-style title will provide the deepest, most authentic and entertaining experience ever seen in a boxing video game.

"The combination of real-life fight scenarios, story-driven gameplay and photo-realistic graphics will set this title apart from the competition," said Christoph Hartmann, President of 2K. "Our goal has always been to deliver the most engaging and realistic titles, and Don King Presents: Prizefighter will exceed these expectations. Based on the game's innovative features and high-profile fighters, this title will be a 'must have' for any sports gamer."

"In all my years working in professional boxing, I have never seen anything come as close to recreating the thrill, the intensity, the courage and the spectacle of the sport," said legendary boxing promoter Don King. "Don King Presents: Prizefighter is more than a game — it is a glimpse at what life is like in and out of the ring for these incredible athletes."

Developed by Venom Games, the 2K studio that brought Rocky and Rocky Legends to the Xbox and PlayStation 2, Don King Presents: Prizefighter will bring the realism of live action match-ups and the true tactics of the sweet science together for the first time. More than just a night at the fights - players will be responsible for building a career by overcoming adversity, avoiding temptation, and balancing their commitments to train and promote, all while focusing on the goal of ultimately winning and defending the title belt. The story will be told by a revolutionary sports documentary-style narrative never before seen in a video game.

Don King Presents: Prizefighter will be available in spring 2008 for the Xbox 360® video game and entertainment system from Microsoft, Nintendo's Wii™ home video game console and Nintendo's DS portable system, leveraging the unique hardware features of each platform.

For more information, log onto www.2ksports.com/prizefighter.

Major League Baseball 2K8 executive producer Ben Brinkman did his best to make the best of the situation, saying "Jose Reyes is a multi-talented player - a great baserunner, fielder and hitter, making him the perfect spokesperson for Major League Baseball 2K8." Despite the sensitive nature of the out of the blue endorsement, 2K Sports plan to go ahead with the game's Spring 2008 release, which should arrive on the Xbox 360, PlayStation 3, Wii, PlayStation 2 and PSP. A press release follows after this moment of silence.

Jose Reyes Named Cover Athlete and Official Spokesman for Major League Baseball 2K8

New York, NY - December 6, 2007 - 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today that New York Mets shortstop Jose Reyes will be the cover athlete and official spokesman for Major League Baseball® 2K8.

"This year we have signed one of the most exciting players in all of Major League Baseball® as our official cover athlete," said Ben Brinkman, Executive Producer, Major League Baseball® 2K8. "Jose Reyes is a multi-talented player - a great baserunner, fielder and hitter, making him the perfect spokesperson for Major League Baseball® 2K8."

"This is the first time I have ever been on the cover of a video game and it is very exciting to be a part of the best video game out there," said Jose Reyes.

Although he is best known for his speed and base-stealing ability, Jose Reyes is also one of the most well-rounded players in the game and is the first player in baseball history to have more than 63 steals, 120 runs, 192 hits, and 19 homers in a single season. Reyes led the Major League in 2006 with 17 triples and 64 stolen bases and set a new Mets club record with 104 hits at Shea Stadium. Also an avid video gamer and long time fan of 2K Sports' products, All-Star Shortstop Jose Reyes is a natural fit as the official spokesperson for this year's edition of the critically acclaimed Major League Baseball 2K series.

Major League Baseball® 2K8 will be available spring 2008 for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems, the PSP® (PlayStation®Portable) system, and the Wii™ home video game system.

For more information, log onto http://www.2ksports.com

By John Gaudiosi

With the NBA starting off the 2007-08 season, Stacey Kerr, senior director of entertainment products and licensing for the NBA, took some time to talk about the growing role videogames play in the league. Unlike some other major sports, which focus all of the attention on the start of the season and the playoffs when it comes to gaming, the NBA works with its five licensing partners (Sony, Electronic Arts, 2K Sports, Atari and Midway Games) throughout the year.

"It's not just launch the game at the beginning of the season and that's it," said Kerr. "They work with us all year long. We did a season simulation on NBA Live 08 for the upcoming season. EA Sports also sponsored our recent six-city pre-season European tour, which featured gaming in each of the cities."

2K Sports is introducing a brand new virtual card game available exclusively on NBA.com in conjunction with the new season. NBA 2K8 Top Trumps Stats Challenge is a new variation of the classic card game, "War," which features in-game characters of NBA stars from NBA 2K8. Players can compete against the computer to win up to 20 percent of off merchandise at NBAStore.com or take on a friend.

"As the season progresses, the player stats are updated to reflect each players' on-court achievements," said Kerr. "As a result, Kevin Garnett could start as an Ace but drop to a King or a Queen if he runs into a string of bad games on the real hardwoods."

2K Sports also promoted its new game with several press events featuring NBA 2K8 cover athlete Chris Paul during the summer, including the first-ever outdoor motion-capture session for an NBA game. 2K Sports will sponsor the 2008 NBA All-Star Game ballot program and they have a tie-in with Gamestop stores throughout the season for that.

At the NBA All-Star Game in Las Vegas this past February, videogames were front and center at the NBA Fan Access at Mandalay Bay Casino. Kerr said that 2K Sports used that All-Star Game to work with Chris Paul.

"It was a great opportunity for them to work with players," said Kerr. "They had an opportunity to see how Chris would be as a spokesperson for them through some promotional appearances and that led to him being on the cover."

One of the reasons the NBA is so focused on games is because 75 percent of the league's players are avid videogamers. That explains why when the Philadelphia 76ers revealed their new uniforms screenshots of players in the new videogames were included with the press announcement. In addition, the NBA reveals the new All-Star Game uniforms during the season and releases codes to unlock them in the latest videogames.

"We're excited because the game publishers have focused on putting cover athletes on their games that are big gamers," said Kerr. "Chris Paul is a big gamer. Gilbert Arenas plays all kinds of games and talks about them on his blog. I think that helps spread the word about how authentic the videogames are and how passionate our players are about games. It's almost become a big criteria now for picking a cover athlete that are into games."

Back in March 2005, while leagues like the NFL, PGA TOUR, NASCAR and FIFA were cutting exclusive game licensing deals, the NBC decided to work with five game publishers.

"We like having the competition on the simulation side, which NBA Live 08, NBA 2K8 and NBA 08 offers us," said Kerr. "And then with our arcade, over-the-top style games with NBA Street and NBA Ballers rotating every other spring. Atari gives us a youth product offering with Backyard Basketball. That gives us a full portfolio for our NBA fans. We like all of these companies pushing each other to make great products year in and year out for the consumer."

Kerr said the NBA works closely with all five game publishers.

"It's very collaborative," said Kerr. "We're always talking with the game publishers, especially early in the development cycle to make sure the new features they're going to hone in and the improvements they're going to make, particularly on the simulation side, make sense, are authentic and go well with our game and will continue to push the bar of innovation with the product. We make sure they have access to photos, video and players for motion-capture sessions."

When it comes to what new features are in the latest NBA games, Kerr said the league tries to keep the three simulation games as close to real-life as possible.

"If it doesn't happen in the NBA, we probably won't approve it," said Kerr. "We want things to look and feel like the NBA. We feel like consumers who buy these games want the NBA experience. We do have some flexibility with one-on-one, two-on-two and three-on-three games with NBA Ballers and NBA Street, which ship every other spring. We allow showmanship and more over-the-top gameplay in those titles. With the kids titles, they have a nice approach to their business. They show NBA players as kids and it's set on playgrounds. They've really revamped that franchise and we let them take the lead in that game, although we work with them closely."

Demo: NBA 2K8 [Major Nelson's Blog]

2K Sports Introduces the Revolutionary 2K Reelmaker to NHL® 2K8

Today, publisher 2K Sports proudly announces that the 2K Reelmaker is now available in the latest edition of the critically acclaimed NHL® 2K series, NHL® 2K8. The revolutionary 2K Reelmaker is the first feature of its kind for any online hockey title and allows gamers to create custom highlight videos viewable on Xbox LIVE.

The 2K NHL franchise returns this year with an entirely new NHL experience featuring revolutionary right stick controls, a ground breaking face-off system, all-new goaltending, stunning, next gen visuals highlighting redesigned player models and animations, and the innovative 2K Reelmaker!

While playing NHL® 2K8 gamers can now save exciting replays and load them into the 2K Reelmaker, using the powerful video editing tools to create custom camera angles, adding their own sound and special effects, adjusting the speed of the replays, and much more. Gamers can then show off their reel by uploading it to Xbox LIVE for other NHL® 2K8 players to enjoy, adding an entirely new level to the NHL 2K online sports community experience.

NHL® 2K8 is available in stores now and the 2K Reelmaker is available on the Xbox LIVE Marketplace for 400 Microsoft Points. For more information on NHL® 2K8 visit: http://www.2ksports.com/games/nhl2k8/.

O.J. Simpson Got $50,000 for Take-Two Game [maxconsole]

"We are excited to bring our popular Top Spin series to the Wii," said Christoph Hartmann, President of 2K. "Given the Wii's unique controllers and the fun family-oriented gameplay, Top Spin Tennis effectively bridges the gap between a sports and a party game."

2K Sports Announces Top Spin Tennis for Nintendo's Wii™

Popular Top Spin franchise to make its Wii debut by combining real life tennis experiences and fun features this spring

New York, NY - August 22, 2007 - 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today it will be releasing Top Spin Tennis for the Wii™ home video game system from Nintendo. As part of 2K's critically acclaimed Top Spin franchise, Top Spin Tennis features fun, flawless tennis action and the most real life tennis experience to date for the Wii. Developed by 2K's Paris studio PAM Development in conjunction with 2K Shanghai, Top Spin Tennis will be available exclusively on the Wii in spring 2008.

The intuitive pick-up-and-play action in Top Spin Tennis allows gamers to use the Wii Remote™ and Nunchuk™ controllers in a way that matches the movements players would make on a real court. The Nunchuk controls the player and aim, while the vibration-enabled Wii Remote hits the ball like a tennis racquet and determines the style of shot ranging from a top spin move to a slice. The Wii Remote also allows players to control the power and the quality of the shot and to serve in many different ways.

The gameplay in Top Spin Tennis will feature an array of modes including singles, doubles, mixed and non-mixed matches, exhibition, tournament and more, with four levels of difficulty and ten international venues. It will also feature more than a dozen licensed tennis stars as well as ten original characters. Up to four players can play Top Spin Tennis using as many as four sets of controllers. To add to the group fun, there are a collection of party games included.

"We are excited to bring our popular Top Spin series to the Wii," said Christoph Hartmann, President of 2K. "Given the Wii's unique controllers and the fun family-oriented gameplay, Top Spin Tennis effectively bridges the gap between a sports and a party game."

2K Games and 2K Sports Showcase Strong Video Game Line-up at Games Convention 2007

Hotly-anticipated titles such as Sid Meier's Civilization® Revolution™ and NBA® 2K8 will be on display at Games Convention 2007

NEW YORK—(BUSINESS WIRE)—2K Games and 2K Sports, publishing labels of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced an exciting line-up for Games Convention 2007 in Leipzig, Germany. The 2K Games line-up features several of next year's most anticipated titles including Sid Meier's Civilization® Revolution™, the first console installment in the legendary Civilization® franchise, and Borderlands™ from legendary developer Gearbox Software. Games Convention 2007 also marks the premiere of 2K Sports' latest installments in the top-rated sports games franchises, NBA® 2K8 and Top Spin 3.

In addition to the stellar line-up, two new and unannounced games from established and popular brands will be revealed for the first time at Games Convention 2007.

2K Games' Line-up Includes:

Borderlands™

Borderlands is the new franchise from award-winning developer Gearbox Software that will raise the bar for sci-fi action. Blending frenetic action with character customization and randomly generated items and enemies, Borderlands offers an entirely new gaming experience.

Developer: Gearbox Software

Platforms: Xbox 360™ video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and Games for Windows

Available: Holiday 2008

Sid Meier's Civilization® Revolution™

Sid Meier's Civilization Revolution is the first offering in the legendary Civilization® series to appear exclusively on consoles and handheld systems. Developed by legendary designer Sid Meier and Firaxis Games™, this game will deliver revolutionary features like real-time interaction between leaders, multi-player capabilities and integrated video and voice chat, which completely transports the Civilization series to a level of gameplay that fans have never experienced before.

Developer: Firaxis Games, a 2K studio

Platform: Xbox 360™ video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system, Wii™ home video game system from Nintendo, and the Nintendo DS™

Available: Spring 2008 (Fall 2008 for the Wii)

2K Sports' Line-up Includes:

Top Spin 3

Top Spin 3 is the most realistic tennis simulation series ever. Featuring 20 of the top-ranked tennis pros from the ATP and WTA, a new ball physics engine offering improved precision and realism, the most comprehensive online play modes, and the return of the improved Player Creator feature, Top Spin 3 is the pinnacle of the tennis simulation games.

Developer: PAM Development, a 2K studio

Platforms: Xbox 360™ video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system

Available: Spring 2008

NBA® 2K8

Voted best current and next generation NBA hoops franchise by both press and gamers, NBA 2K8 will continue its legacy of basketball excellence. Featuring exciting all-new play modes, defensive controls, off-ball controls, an improved franchise mode and an impressive set of other updated features, NBA 2K8 is poised for another run as the #1 rated NBA simulation.

Developer: Visual Concepts, a 2K studio

Platforms: Xbox 360™ video game and entertainment system from Microsoft, and PLAYSTATION®3 and PlayStation®2 computer entertainment systems

Available: Fall 2007

NHL® 2K8

NHL 2K8 reigns supreme as the category leader in innovation, design and critical acclaim with five straight years as the #1 rated* NHL video game. In addition to intensely realistic gameplay, all new player models, and spectacular graphics, NHL 2K8 will feature an unprecedented level of player customization with accurate body styles for each marquee player, providing the most authentic representation of your favorite NHL stars.

Developer: Visual Concepts/Kush Games, 2K studios

Platforms: Xbox 360™ video game and entertainment system from Microsoft, and PLAYSTATION®3 and PlayStation®2computer entertainment systems

Available: September 2007

For more information, please visit www.2Kgames.com and www.2Ksports.com

While Simpson was acquitted of criminal murder charges, he was found "legally responsible" for their deaths in the ensuing civil court case. The Goldman family is attempting to collect on the $33 million dollars legally owed to them by The Juice, who must now disclose the details of his contract with All-Pro Football 2K8 publisher Take-Two Interactive.

If I were a Take-Two shareholder, making sure Mr. Simpson was not on the roster for the next All-Pro Football release would probably be #3 on my list of things I'm bringing up with the board during our next meeting.

O.J. Simpson ordered to pay Goldmans over game [Yahoo News]

MLB players will be represented in the giant-noggin visual style, staying true to form with the original. In addition to the expected game types, MLB Power Pros will feature Success Mode, a story-driven game option with RPG elements.

2K Sports and Konami Announce MLB® Power Pros

2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), and Konami Digital Entertainment, Inc. announced today a new and exciting Major League Baseball® title - MLB® Power Pros. Developed by Konami Digital Entertainment, Inc., and based on the best selling "Power Pro" baseball series in Japan, MLB Power Pros will be published by 2K Sports in North America and will be available in Fall 2007.

"For years, Konami's Power Pro Baseball has been Japan's No. 1 baseball game, in sales and fan ratings," said Kazumi Kitaue, Chairman and CEO of Konami Digital Entertainment, Inc. "Now, in an excellent partnership with 2K Sports, it is with great pleasure that we bring Power Pro Baseball to the North American market as MLB Power Pros, where this great sport was born."

MLB Power Pros delivers an original visual style to America's favorite pastime. Every MLB® player will be represented in the "Power Pro" character style - a miniature toy-like figurine model. Gamers will recognize their favorite baseball stars through comic usage of facial expressions, facial hair, and hair styles. Every MLB ballpark has been faithfully replicated with their respective famous landmarks, bringing astounding authenticity to every game. This visual combination is certain to delight baseball fans of all ages.

Solid gameplay features and responsive controls provide an exciting baseball experience in MLB Power Pros. The easy pick-up-and-play mechanics in both pitching and batting allow for instant fun. Amazing animations will be seen in the field with incredible double plays, diving catches, and even home-run-robbing wall catches.

Featuring over a dozen different game modes, MLB Power Pros offers great long-term playability highlighted by the detailed Season Mode and popular Success Mode. With Season Mode, players become an MLB team general manager with the goal of winning the World Series™ by controlling all aspects of the team including training players, purchasing better equipment, making trades, and much more. Success Mode combines traditional role-playing elements with baseball scenarios to create one of the most unique and compelling game modes in any sports title. This story-based mode puts the user in the role of a college baseball player with the goal of becoming a Major League player - gamers will train the player in numerous games while dealing with real-world situations of academics, part-time jobs, and other social situations.

MLB® Power Pros will be available on the PlayStation®2 computer entertainment system and the Wii™ home video game system from Nintendo in Fall 2007.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Konami

Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises Metal Gear Solid®, Silent Hill®, Dance Dance Revolution® and Castlevania®, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at www.konami.com.

(C) 2007 Konami Digital Entertainment Co., Ltd.

All trademarks and copyrights contained herein are the property of their respective holders.

"PlayStation", "PLAYSTATION", and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo™ may be required (sold separately).

™, and the Wii logo are trademarks of Nintendo. © 2006 Nintendo.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit the official Major League Baseball website at MLB.com © MLBPA-Official Licensee, Major League Baseball Players Association. Visit www.MLBPLAYERS.com, the Players Choice on the web.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee's investigation of the Company's stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2006, and in the Company's Form 10-Q for the second quarter ended April 30, 2007 in the section entitled "Risk Factors."

When you've got a competitor like Take-Two on the sports side, and they launch a football title using some of the industry legends, you want to make sure that ends up being a blip and is not repeatable, because we like to defend our franchises aggressively.

We're between egging their house and signing an exclusive NFL contract that lasts forever. Go to EA.com to vote for what you want to see.

Reporter Priya Ganapati calls the decision to include the Assassin mascot a "play on Simpson's notoriety as the accused in the 1994 murder of his former wife, Nicole Brown, and her friend, Ron Goldman" one that "reflects a lack of sensitivity and leaves the company open to accusations of bad taste" later adding that "it suggests an attempt to deliberately offend and use Simpson's past to profit and promote a video game that many parents would likely buy as a normal sports-game purchase."

It's unclear how much thought 2K Sports invested in including both the mascot and Simpson, although, personally, the latter inclusion seems like a bad idea from the start. However, I can't help but feel the relationship between the two is tenuous at best and that the strained headline of the article, linked below, is extremely telling of the forced controversy. Thoughts?

Take-Two Game Has O.J. Simpson — and a Knife [The Street]

"It's a great honor to be a part of the best NBA video game title, let alone the guy on the cover," said Chris Paul. "I'm a big time video gamer and it's a dream come true to be on the cover and represent the next NBA 2K game, NBA 2K8."

Chris Paul Named Cover Athlete for NBA® 2K8

2006 NBA Rookie of the Year to be official spokesman for NBA 2K8

New York, NY - July 19, 2007 - 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that Chris Paul, starting point guard for the New Orleans Hornets and one of the most exciting young stars in the NBA, has been named the cover athlete and official spokesman for NBA® 2K8.

"It's a great honor to be a part of the best NBA video game title, let alone the guy on the cover," said Chris Paul. "I'm a big time video gamer and it's a dream come true to be on the cover and represent the next NBA 2K game, NBA 2K8."

Chris Paul has made an immediate impact in the NBA. Following two All-American seasons at Wake Forest University, the Winston-Salem, NC native was the fourth overall selection by the New Orleans Hornets in the 2005 NBA Draft. During his rookie season, Paul led all rookies in points, assists, steals, and minutes en route to earning Rookie of the Year honors, receiving the most votes (124 of 125) since David Robinson in 1990. The only unanimous selection for the 2005-2006 NBA All-Rookie First Team, Paul continues to evolve as one of the most exciting players on the USA Basketball Senior National Team that represented the United States in the 2006 World Championship of Basketball, playing in all nine of the USA's games, and averaging 7.0 points and 4.9 assists per game. The 2007-08 season looks bright for Paul as he will lead the Hornets' return to New Orleans and continue to prepare for his expected participation on Team USA at the 2008 Olympics in Beijing, China.

"Our success with our NBA 2K series has been greatly due to our philosophy for innovation and our ability to introduce new and unique features every year," said Greg Thomas, President of Visual Concepts, a 2K Sports studio. "There's a lot of anticipation for NBA 2K8 and it was only natural to select Chris Paul, one of the most exciting rising NBA stars, to represent it."

The NBA 2K series is the top rated* NBA simulation game series over the past three years and includes NBA 2K7, the best selling next generation NBA title. As the newest offering of this elite series, NBA 2K8 will elevate the game of basketball to new levels never experienced before for the next generation systems. NBA 2K8 will also continue to build and expand the groundbreaking Signature Style feature that will include hundreds of new shooting, passing, and dribbling animations.

NBA 2K8 will be available this fall for the Xbox 360™ video game and entertainment system from Microsoft and the PLAYSTATION®3 and PlayStation®2 computer entertainment systems. More new next generation features will be detailed in the near future.

This is one of the two vignettes currently available at the website, www.footballresurrected.com, part of a series of videos directed by music video director Maz Makhani featuring artists like Rakim, Aceyalone, and several other people I don't know but am sure are very good at what they do.

2K Sports is also very good at what they do, though I wonder if this campaign will be enough to break them off a sizeable piece of the Madden-dominated football market. You have to admire them for trying, and if anyone can pull it off, these are the guys.

2K Sports Announces the "Football Resurrected" Campaign for All-Pro Football 2K8

Today publisher 2K Sports proudly announces the "Football Resurrected" campaign, a multi-platform marketing campaign in support of All-Pro Football 2K8, available on July 17 for the Xbox 360 and PS3. The campaign, which spans the online, print and broadcast mediums, is designed to attract fans of video games, hip-hop and football with engaging content that celebrates 2K Sports' return to the virtual football arena with All-Pro Football 2K8.

Kicking off the "Football Resurrected" campaign is an innovative episodic online video series featuring past and present hip-hop luminaries who sound off about different aspects of All-Pro Football 2K8. The six, two-minute episodes were shot by legendary music video director, Maz Makhani, and feature artists such as Rakim, Chali 2Na from Jurassic 5, Pep Love & Casual of Hieroglyphics, M-1 from Dead Prez, and Aceyalone.

The first two episodes, "Rice Returns" and "Give Me Real Football" can be viewed now at www.footballresurrected.com.

The first look at 2K Sports' All-Pro Football 2K8 in motion hit Game Head late Friday night, then made its way to GameTrailers soon after. The animation looks nice, but the hits look quite awkward. That frame right? Needs a little tightening. The NFL 2K vibe taps the Dreamcast lover within and I hope 2K's attempts to provide a solid contender to EA's Madden bear fruit, adding some healthy competition to the football game game. While this brief look at All-Pro makes it look like a winner, I have some serious doubt that the game, sans NFL license, will make even a slight dent in the EA's cashcow's sales. Michael McWhertor

Pujols has lead the major leagues in RBI, runs, bases, and extra bases since 2001, the first major leaguer to ever hit over 30 homeruns in each of his first six seasons, and the youngest player ever to hit 250 home runs. In short, he's the man.

"I'm honored to represent this revolutionary new baseball title from 2K Sports," said Albert Pujols. "I've been blessed to have played in some monumental baseball games in my career and it's amazing to see how The BIGS captures the most dramatic plays and brings them to life in a baseball video game."

2K Sports Names Albert Pujols Cover Athlete for The BIGS

New York, NY - May 3, 2007 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that Albert Pujols, St. Louis Cardinals All-Star first baseman and power hitter, will be the cover athlete for The BIGS. The BIGS is an innovative, action-packed pick-up-and-play MLB licensed video game that will be available this summer.

"The BIGS celebrates the heroes of Major League Baseball and the epic moments of professional baseball," said Erik Whiteford, Vice President of Marketing at 2K Sports. "Throughout his career, Albert Pujols has delivered unforgettable plays at the most amazing times. His larger-than-life abilities and flair for the dramatic embody the spirit we are striving to capture in this game, making Pujols the perfect cover athlete."

"I'm honored to represent this revolutionary new baseball title from 2K Sports," said Albert Pujols. "I've been blessed to have played in some monumental baseball games in my career and it's amazing to see how The BIGS captures the most dramatic plays and brings them to life in a baseball video game."

As the youngest MLB player to hit 250 home runs, Albert Pujols has garnered many accolades in his young career. With three Silver Slugger awards, Pujols added his first Gold Glove in 2006 playing for the 2006 World Series Champions, the St. Louis Cardinals. The bigger the moment, the greater Pujols performs, making him a natural choice as the official representative player for The BIGS.

The BIGS will be available this summer for the Xbox 360TM video game and entertainment system from Microsoft, PLAYSTATION 3 and PlayStation 2 computer entertainment systems, PSP (PlayStation Portable) system and Nintendo's WiiTM.

The list includes some famous retired pros like Troy Aikman, Dick Butkus, John Elway, Chuck Knoll, Dan Marino, Joe Montana, Walter Payton, Jerry Rice, Barry Sanders, Emmet Smith, and Jonny Unitas. It also features one very infamous former NFL star, murder suspect and former Hertz shill OJ Simpson. That's... interesting.

The game promises "next gen graphics in the form of "thousands of new player animations" and eye-candy like "sweat and steam, rabid fans in the stands and dynamic weather challenges." A handful of player previews are available for your critique.

Say, this reminds me. Why didn't anyone ever make a good Naked Gun game? Someone needs to get on that shit before Leslie Nielsen gives up the ghost. Michael McWhertor

All-Pro Football 2K8 [2K Sports]

On behalf of the internet, we thank you, internet attention whores. And we mean that. Michael McWhertor

Game Informer Subscription Page

Here's the full rundown, one that will have some sports fans going "What? Who?"

* 311 "Down"
* Bishop Allen "Middle Management"
* Cities in Dust "Emergency"
* Death From Above 1979 "Little Girl"
* Dixie Witch "Set the Speed"
* Editors "Munich"
* Five Horse Johnson "I Can't Shake It"
* Greatdayforup "Man's Ruin"
* Les Savy Fav "Hold On To Your Genre"
* Nerf Herder "High Five Anxiety"
* Nirvana "Breed"
* Sublime "Summertime"
* Tapes 'n Tapes "Insistor"
* The Jealous Sound "Na ve"
* The M's "Plan Of The Man"
* The Pixies "Mr. Grieves"
* The Specials "A Message to you Rudy"
* The Stooges "I Feel Alright"
* The Thermals "A Passing Feeling"
* The Walkmen "The Rat"
* Wolfmother "Woman"

Crazy, but any video game soundtrack that features both The Pixies and The Stooges can't be faulted for its choices. Oh wait, I forgot about 311. Shame about that. Michael McWhertor

2K Sports Rocks the Mound with Full Spectrum Soundtrack for Major League Baseball 2K7

The Stooges, Nirvana, Sublime, The Specials, The Pixies, Wolfmother and more redefine the sound of the sport for today's gamers

New York, NY - February 22, 2007 — 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), today announced details regarding the soundtrack for Major League Baseball 2K7. Combing the best of the new breed of rockers from Wolfmother to The Walkmen, with some of the music industry's greatest alternative rock luminaries, the soundtrack brings a new sound to baseball for today's gamers. The soundtrack will be available exclusively in the game and streaming online at www.2ksports.com/mlb2k7.

"Producing this soundtrack was like making a mix tape for a friend, especially considering the profile of the artists and the quality of the songs," said Tim Rosa, 2K Sports Director of Brand and Lifestyle Marketing. "We always seek to provide the sports gaming community with a soundtrack that makes sense for the game they are playing, while also showcasing great artists above and below the fringe. We achieved that goal with Major League Baseball 2K7, so I'm really proud of this one."

Marking the first appearance on a video game soundtrack is Sublime's "Summertime," with the band joining other rock royalty such as Nirvana, The Pixies, The Specials and The Stooges. Also featured is a slew of burgeoning indie rock artists, including XL Records' Tapes 'n Tapes, who will be headlining the 2K Sports Hit-n-Run Tour that kicks off on April 16 to promote Major League Baseball 2K7.

Track Listing for Major League Baseball 2K7:

* 311 "Down"

* Bishop Allen "Middle Management"

* Cities in Dust "Emergency"

* Death From Above 1979 "Little Girl"

* Dixie Witch "Set the Speed"

* Editors "Munich"

* Five Horse Johnson "I Can't Shake It"

* Greatdayforup "Man's Ruin"

* Les Savy Fav "Hold On To Your Genre"

* Nerf Herder "High Five Anxiety"

* Nirvana "Breed"

* Sublime "Summertime"

* Tapes 'n Tapes "Insistor"

* The Jealous Sound "Na ve"

* The M's "Plan Of The Man"

* The Pixies "Mr. Grieves"

* The Specials "A Message to you Rudy"

* The Stooges "I Feel Alright"

* The Thermals "A Passing Feeling"

* The Walkmen "The Rat"

* Wolfmother "Woman"

Major League Baseball 2K7, rated "E" for Everyone, will be in stores on February 27, 2007 for the Xbox 360 and Xbox video game and entertainment systems from Microsoft, the PLAYSTATION 3 and PlayStation 2 computer entertainment systems, and PSP (PlayStation Portable) system. Major League Baseball 2K7 will be available for Nintendo DS and Game Boy Advance this spring.

For more information log onto: www.2ksports.com

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation game console, PlayStation 2 and PLAYSTATION 3 computer entertainment systems, PSP (PlayStation Portable) system, Xbox and Xbox 360 video game and entertainment systems from Microsoft, Wii , Nintendo GameCube , Nintendo DS and Game Boy Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

"PlayStation", "PLAYSTATION", the "PS" Family logo and "PSP" are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo may be required (sold separately).

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

, , Game Boy Advance, and Nintendo DS are trademarks of Nintendo. 2004 Nintendo.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit the official Major League Baseball website at MLB.com MLBPA-Official Licensee, Major League Baseball Players Association. Visit www.MLBPLAYERS.com, the Players Choice on the web.

All trademarks and copyrights contained herein are the property of their respective holders.

Saying that Take-Two has "lost its way", Pachter points out that the company's Grand Theft Auto franchise will remain a source of profits, but that the money-losing 2K Sports could be a target for acquisition from mega-publisher Electronic Arts.

Pachter wrote:

It is clear to us that Take-Two's sports business would have tremendous value to EA, as it would give EA a monopoly on football, basketball, baseball, and hockey. It is arguable that EA would benefit by as much as $1 billion if it were to obtain an exclusive; this does not mean that it is willing to pay $1 billion.

Good luck with that All Star Football 2K8 effort, Visual Concepts. Working at EA wouldn't be that bad, would it? Guys? Michael McWhertor

Analyst downgrades Take-Two stock [Gamespot]

Newsweek's N'Gai Croal spent the weekend hanging out in Miami checking out the Electronic Arts affair leading up to this year's Super Bowl.

With EA monopolizing the rights to make NFL-branded games, this was it in the way of video game related Super Bowl happenings. That's right. no more Sony sponsored Game Before the Game. Instead we had Sony's Challenge a Playmate event, featuring Madden. And we had Microsoft's Madden Bowl 2007.

Croal says EA insists it is working to change their tone, making it "less arrogance, more humility." Could this change in demeanor have something to do with 2K Sports announcing that they are getting back into the videogame football biz? Who cares? What really matters is how the games look come publishing day. And for that I have to say a big thank you for the renewal of competition in this market. Brian Crecente

Double Life: At the 13th Annual Madden Bowl, Electronic Arts' Football Marketing Director Christopher Erb Discusses The Future of Virtual Pigskin [Level Up]