This is Shoko Nakagawa. In Japan, she's a famous popstar and TV personality. She appears in Nintendo commercials and voices Pokémon characters. She also likes putting cicadas on her hair and face.
Note: This article has content some readers might find objectionable—especially after they've eaten.
Nakagawa began the tradition a few years back, and it was in 2011 that her cicada hobby really got noticed online. However, she has done this stunt on her blog since 2006, always writing, "crunchy" (カリカリ or "karikari") a ridiculous number of times.
Since then, it's become a regular tradition of sorts, with fans coming to expect a new cicada pics and Nakagawa upping the ante as an annual gag. Here's a look back:
Other people in Japan don't do this! Putting molted cicada on your head is definitely a Nakagawa thing. Most people find this pretty gross. Nakagawa's fans, however, seem both amused and revolted by these cicada antics. Recently, one of her cicada summer pics was retweeted over ten thousand times!
Much of Nakagawa's appeal among fans is that she always seems to be having fun, whether that's talking about Final Fantasy VII, drawing Link, or putting bugs in her hair.
中川翔子 Official Blog [Ameblo]
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