Your options for watching the press conferences of E3 live have just increased as Sony has announced that they'll be streaming their own presentation live online. On Wednesday July 11 at 11:30 AM PDT, a live conference feed will appear on the official PlayStation web site, giving non-E3 attendees a chance to bask in the glory of whatever the hell Sony will be showing that day. In addition, as noted earlier, new E3-related content will be added to the PlayStation Store following the conclusion of the conference.

Also, that's a new shot of Lair up there, which looks pretty damn spectacular and makes this post much prettier.

New PS3, New Price & More News Coming [PlayStation.Blog]