Earlier today, the Steam store featured a news item written by a developer claiming that the Half-Life 3 internal beta had been released. As you might've guessed, it was fake—but anyone looking at Steam could see the "news."
The item is gone now, but people took screenshots, naturally. And here's the best/worst part: the trolling wasn't even intentional.
@DanStapleton It's fake. I posted it testing stuff, didn't really expect it to show up everywhere.— Gran PC (@GranPC) August 19, 2013
Imagine what it must've been like for a fan to log onto Steam, hop onto their news tab, to see that finally—finally! There was some concrete Half Life 3 news! Heh, oh no. Oh, and...notice what the first letters in each of the updates spells out?
-Protected against memory editing
-Enhanced texture quality
-No longer crashes on exit
-In the first level of the second chapter, the game no longer crashes
-Solved the glitch where Alyx would get stuck on the conveyor belt
(Via Isaac McKeithen)