Yeah, so someone in Belgium decided that the best representative character for their pasta product was a plumber. Call me crazy, but the first thing that comes to mind when I think plumber is ass crack, perhaps with a few wispy hairs thrown in for good measure. Not the most appetizing image in the world, is it? You can't just slap a chef's hat on a plumber and make him a cook anymore than you can lodge handlebars in my spinal column and call me a bicycle.

But wait! He's Italian! So is Sonny Corleone. You don't see him on a box of noodles, though if you did, you'd totally buy it. I know I would. I do enjoy the clever misdirection caused by changing the I in Mario to a C, creating a whole new character. It's a me, Marco! Michael Fahey

Thanks for the pic, Petrus!