With their consoles occupying the bottom three spaces on April's hardware charts, and sales down across the board, you'd think it would be tough seeing the bright side of life for Sony.
For you and me, it would be.
While a drop to $99 spurred the old PS2 into life, resulting in a handy 38% increase in sales, PS3 sales were down a whopping 32% from April 2008, and PSP sales were even worse, down 39%.
But don't think that's got Sony down! Chins are up at Sony Computer Entertainment America, where Director of Corporate Communications Patrick Seybold has an idea on how to issue a marketing fix, sending out the following call to arms:
We're revving up the new fiscal year with a broad tent of content and services across our platforms with envelope-pushing PS3 games like inFAMOUS, MAG, and Uncharted 2: Among Thieves. We often hear from our customers that they're surprised by everything the PS3 does in addition to what they purchased the device for — including features like DLNA, free access to Wi Fi and Internet browser.
In some ways, this serves as a reminder that there's more we can do to relay the full breadth and power of the PS3. We know our consumers have varying entertainment lifestyles from the Blu-ray movie fanatic to photo enthusiast, so we've outlined our most aggressive marketing plans to help showcase this tremendous value proposition to all our consumers. We've got a proven history in delivering the best entertainment experience and there is no doubt the PlayStation brand is staged for another big year.