I hang out with other gamers all the time, but it's mostly in multiplayer online play, using headsets. It's social, sure. But as any psychologist will tell you, hanging out in real life allows for even richer styles of communication to emerge. In face-to-face mode, we're better at picking up the little nuances — frustration, glee, sarcasm, subvocalized ranting, body language — that build team cohesion, and allow us to game with a positively Vulcan level of mind meld.

"It's a very interesting and frustrating thing for me to experience because I have been banging the drum about social gaming for a long time," he said. "And our Japanese colleagues said that there is no such thing as social gaming in Japan: 'People do not play games on the same sofa together in each other's homes. It will never happen.' And then out comes the Wii."