Let's keep it that way.

Marketers are piling all of their advertising money into social media networks (a fancy marketing phrase for emails and search engines) because they are too cheap and stupid unimaginative to come up with interesting content for the gaming medium:

The gaming lag didn't really surprise Mr. Haven. For the most part it targets a younger, more sophisticated audience. "If you're brand isn't already targeting that type of audience it's difficult to make the justification" to get into gaming, he said.

You hear that guys? We're like, totally smart! Kim Phu

For Marketers Social Media Soars, Mobile and Gaming Lag [AdAge]