SimCity has a new round of DLC on the way, and unlike previous efforts, this one isn't tied to a company. It's tied to a charity.
Starting this month, and running for a year, the Red Cross will be available to turn up and help with relief efforts after a disaster in your city.
The pack is $10, which sounds like a lot. But EA are giving "a minimum of 80% of proceeds to the Red Cross". Which sounds like...well, that sounds weird. Normally charity deals give 100%, or close to it. Because that's what charity is! EA saying that they're keeping around $2 of every transaction - an expensive one at $10 - for themselves seems odd.
That said, I don't want to get too down on it, since the Red Cross is a fantastic organisation which deserves all the money it can get.