From five-hundred ninety-nine U.S. dollars and Riiiiiiidge Racer seven years ago to more flattering presentations today, Sony CEO Kazuo Hirai has been one of the gaming industry's most .gif-able and meme-able public figures. Hirai wants you to know he's cool with that.
Of course, Hirai might be sanguine because Microsoft is gettin' toe up about as bad as he was after E3 2006, when he was running Sony Computer Entertainment America. In an interview with SGNL, Sony's YouTube video magazine on gaming and entertainment, Hirai was asked what he thought of being the subject of so many Internet memes. Hirai offered this: