Image: Starmen.net

If you watched the June 19 episode of WWE Monday Night Raw, you surely noticed something interesting in the crowd: A wrestling fan in the front row holding a giant pink posterboard sign that read “Localize Mother 3.”

This was not the first such sign that had been spotted at a WWE taping; Kotaku even covered another one last spring. But the sign alone wasn’t the interesting part: What escalated this incident is the fact that Cartoon Network actually turned it into a brief bumper that it aired on television during its Adult Swim programming block a week later.

“After eleven years it’s time to translate this game,” read the on-screen caption. I couldn’t agree more. Mother 3's moment is now, and now is the time for Nintendo to finally release this game outside of Japan.

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Mother 3 (as if you didn’t know!) is the sequel to the Super NES role-playing game EarthBound, originally released in 2006 for Game Boy Advance. Like its predecessor, it’s a charmingly-written, imaginative, quirky RPG with a heart of gold and a touching story of families and aliens. It’s got a wonderful turn-based battle system in which you can do more damage to enemies by tapping along to the rhythm of the music.

It was an exceptionally high-quality game, but its Western release opportunity was nixed thanks to the demise of the Game Boy Advance. Nintendo DS had already been out for two years and Nintendo didn’t want to keep making GBA carts, which also resulted in the original Rhythm Heaven getting stranded in Japan. (That’s also deserving of a localization, but that’s another story.)

Image: Starmen.net

In Japan, where its writer Shigesato Itoi was a household name, Mother 2 was regarded as one of the indispensable masterpieces of the Super Famicom era. But in 2006, EarthBound was still very much a niche, cult game in the West. It had tanked upon its initial 1995 release in the U.S., where the RPG genre had yet to take hold, and had never been released in Europe.

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So it’s understandable that on its release, Nintendo would look at Mother 3 and decide that it would perform poorly outside Japan. Those of us who were asking for it at the time realized that we were likely entreating Nintendo to translate a niche game.

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But the zeitgeist in 2017 is quite different. YouTube has launched entire careers for self-made on-camera hosts who play old video games, keeping classics in the public eye. Nintendo itself kept many older games in print via the Virtual Console service. And word kept spreading about EarthBound, which eventually ended up republished on Wii U. (And so did its predecessor, the original Mother, for the first time outside Japan as EarthBound Beginnings.)

Mother 3 was a Game Boy Advance game, but its aesthetic is patterned after the Super Nintendo’s pixel-art style, which is enjoying more cultural cachet than ever. Witness the colossal reaction to this week’s announcement of the SNES Classic hardware—which includes EarthBound as one of its 21 built-in games.

And another thing: One of Sony’s big E3 announcements was that the celebrated indie game Undertale is coming to PlayStation 4 and Vita. Here’s the first line of description of Undertale from its successful 2013 Kickstarter campaign:

Although UNDERTALE is an original game, the demo has already received many favorable comparisons to the MOTHER (Earthbound) series, specifically MOTHER 3.

So a smash hit game (about 2.5 million copies on Steam so far) that explicitly referenced Mother 3 in its pitch is coming to Sony platforms, but the actual Mother 3 is MIA. Undertale is hardly the only game inspired by Nintendo’s classic. When asked in 2013 what games inspired South Park: The Stick of Truth, Trey Parker quickly name-checked EarthBound.

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We’re living in an EarthBound world, and the only thing missing is the game’s actual sequel. It’s bizarre.

An image from the fan translation of Mother 3 released in 2008. Image: Starmen.net

Kotaku editor-in-chief Stephen Totilo and I have both been independently bugging Nintendo of America president Reggie Fils-Aime about Mother 3 for a decade, to the point where it was once parodied in an E3 press conference. But for most of that decade, asking for Mother 3 meant asking Nintendo to create an entirely new version of the game, since there was no Game Boy Advance emulation available.

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When the game was released on Wii U in Japan at the tail end of 2015, things suddenly got much more feasible, but it was still not to be. And frankly, given how badly Wii U failed, translating that version of Mother 3 would have been a sales nightmare no matter how you sliced it. But Nintendo has no problem biding its time. It will sit on finished products to release them at the opportune moment where it can generate the most interest. Note its use of the previously-unreleased Star Fox 2 for the launch of SNES Classic.

So all we can hope is that its plans for classic game content on the Switch are ones in which a translated version of Mother 3 would dovetail nicely. I’m not sure if it would make sense to use it as a carrot to attract people to its paid subscription service that it’s launching in 2018, which will include a Netflix-style library of old games. Maybe a better way to do it would be on a physical cartridge—EarthBound Anthology, if you will. The entire trilogy, with bonus content. It could even work with the Ness and Lucas Amiibos. This would also give Nintendo the opportunity to create collector’s edition versions, to increase the return on its investment.

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We are past the tipping point on this. When a major television network is using its on-air time to ask you to localize a game, it might be time to localize that game. Mother 3 might have been a tough ask 10 years ago, but today it’s unbelievable that there exists a sequel to EarthBound that has never been released outside Japan. We are at peak EarthBound, but this moment will not last forever. The time for Mother 3 is now.