In an effort to appeal to hip Japanese teens (I think?), Sega is rolling out a Dreamcast controller...backpack.

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This, according to Japanese game site Gamer, is part of Sega's new brand, "SegaKawaii". In Japanese, "kawaii" (かわいい) means "cute" or "adorable".

The Dreamcast controller backpack is priced at 13,860円 (US$146) and is going on sale April 25. Other SegaKawaii items are launching the same day, including a Dreamcast t-shirt and a Genesis tank top. What isn't being released is the hope Sega will ever make home consoles again.

SegaKawaii [Facebook via Gamer]

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