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If you know the name Jim Redner, there's a good chance you know him for the single Duke Nukem Forever tweet that caused a brief public relations shitstorm last week. If you don't, Jim Redner will tell you all about the "brain fart" that caused Duke Nukem Forever's publisher to drop him like a bad habit. More »
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You know, we get asked the following quite a lot: "hey, you guys should find out about [some game]". It's asked like finding a lot of stuff out in this indsutry is easy. Well, it's not. And you know why it's not easy? Because of games PR. The slick-haired filter between what we want to know and what game companies get to tell us. While some (some) are proud gamers and are also super-helpful, others are clueless, and some - the worst kind - are lying shitbags. Want to know more? Brandon Sheffield's written a nice piece over on GameSetWatch, giving you guys a helpful breakdown on how games PR works, what's wrong with it and what he thinks can be done to fix it. More »
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Last week, Gamasutra ran an interview with Tom Ohle, vice president of PR & marketing for CD Projekt, creators of The Witcher. They obviously get to talking about games PR, and in particular some of the challenges facing a public relations team when deciding how to market a game. While I don't agree with many of their points (Ohle's or that of the interviewer), especially that "major blogs just don't really cover" the PC that much (we try to give it it's due whenever & wherever possible), it's still an interesting read, if only for Ohle's idea that even a site with just one reader's worth taking care of, because that's still one potential customer. More »
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Sorry, that was a little alarming. You, of course, knew that already. It's not as if games PR types sit around in ivory towers getting their information from carrier pigeons and whispers on the wind. They find out what you like, don't like and go "eh" about their games by, yes, trawling through your favourite forum, and reading up on what you - Average Joe - thinks about their games. Same goes for developers as well. Keen to hear more about how it all works? Please, hit the link below for the full 1UP feature, which features chats with, among others, PR reps from 2K & Capcom, as well as NeoGAF owner Tyler Malka. More »
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Phil Harrison says the darnedest things. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=193576&view=rss&microfeed=true SCEA publicity chief Molly Smith is the first rat doggy-paddling off of Sony's PS3 public relations Titanic. More »
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