Destructoid's Niero located this in eponymous east-coast supermarket chain, Publix. I've been watching the bizarre new Pop Tarts ad campaign with interest ever since noticing how much it resembles the work of cult animator and creator of "Rejected", Don Hertzfeldt.

Now when I walk down the breakfast aisle, all I can think about is drowning in my own anally-hemorrhaged blood. Eliza Gauger

How to Look Crazy Good [Destructoid]