In Paris, France, the Japan Expo, Europe's largest public event related to Japanese pop culture, is currently taking place. Junichi Masuda, Game Freak founder and both director and composer for the Pokémon games, recorded a video message to mark the occasion.
After introducing himself (in French, no less!), Masuda talks about his own travels to France, and why they decided to base the new continent featured in Pokémon X and Y on France. The country, Masuda explains, with its particular attention to fashion and the aesthetics of its cuisine, was the best candidate according to the new games' theme, which is "beauty." Even the name of the continent itself, "Kalos," means "beauty" in Greek.