Iron Man? More like Medicine Man. Or in this Chinese TV spot, Kang Zhi Ba Man.
In China, Kang Zhi Ba is a brand of pharmaceuticals, and this commercial is for Norfloxacin capsules, which are used to treat urinary tract infections as well as typhoid fever, intestinal infections and gonorrhea.
As recently noted by MIC (first by ChinaSmack), the commercial debuted earlier this spring, around the time Iron Man 3 was released. In it, the Iron Man inspired character fights bacteria that are plaguing a family. Hope the old folks don't have gonorrhea!
The spot is clearly inspired by the Marvel superhero. The suit's colors aren't just similar, but the commercial also references numerous iconic Iron Man scenes.
Since first airing, the commercial has racked up nearly 800,000 views on Youku, China's version of YouTube.
While Iron Man is popular in China, Iron Man 3 made some Chinese moviegoers totally unhappy. This super hero will hopefully make them healthy.
To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.
Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.