The Batman thing I'd understand (although I'd love a LA Noir GCPD game), while WD's new characters works considering it's an ensemble cast. Also, consider that Lee (via the player) will have the option of making choices that Rick would never consider as options that early on in the story timeline.
My friends and I released a Japanese Pen and Paper RPG called Maid RPG, and we pitched it to anime fans and 4chan. We ran playtests, demos and little previews on the site, answering any question on hand. We also stated we weren't going to go after pirates, only asking them to try the game and possibly donating, and the PDFs would not have watermarks or be locked down. Paid PDFs were theirs to keep with free updates and rule fixes.
Wouldn't you know it? The PDFs leaking on the internet boosted our sales up 500% because we treated our customers like human beings and we knew we had a solid product on our hands.
It gets into some really creep twilight zone stuff as you think about it.
So sadly, we get stupid people doing stupid things at a kid's expense.
Rather than having them climb the walls or getting into trouble, I made them do my work for me, picking up trash and litter - 10 pieces got them some tokens. The kids had something to do, they got to play, the arcade was a little better and they were hovering around me, where it was safe (the arcade was rather huge and often understaffed.)
It's also a great way to get me not to listen to your statement, even if I might have completely agreed with it in the first place. Way to go with that whole "inclusive" thing.
And on the small scale, this will help bypass publisher wariness.
Most development firms just make their money specifically in the creation of the game, rather than any kind of substantial sharing of the profits would have for successful product making via Publishers, leading to a kind of "Gun for Hire" mentality, where devs make as many games as they possibly can at the same time, with little care of quality, specifically because they'll only get the same amount of cash if they sell 50k or 5 million copies, rather than the expected claim of successful released products keeping the firm afloat til their next release.
Also, this Kickstarter has proven that there IS a market for point and click adventure games, same as the successful Phoenix Online kickstarter or TellTale. However the reason why companies don't go after it is because too many of them are putting too much faith in metrics, placing publishing in a bizarre catch 22.
A good real world example of this- Richard "Lord British" Garriot was constantly under pressure by EA execs to cancel his award winning Ultima games because the latest figures were stating that people weren't buying RPGs lately. He pointed out the reason wasn't because people were tired of RPGs, but because the current market of RPGs were crap. He was constantly proven right.
If Tim Schafer sneezes, the entire media posts it up. And that's the big difference. Many Kickstarters get huge boosts once it makes it up on a major enthusiast website.