You're reading the financial statement wrong. What you highlighted is top-line revenue: i.e. gross sales. What Blizzard contributes to Activision's bottom line is in fact under "Segment Income (Loss) from Operations," and here we see that Blizzard contributed roughly $700m while Activision contributed $304m. Blizzard's evidencing a 50% margin, whereas Activision is barely breaking a 10% margin.
What's interesting about these statements is that, while Act/Blizz is posting a loss, it's all from non-operational expenses. They take a large hit in "deferred revenues," which I assume is tax-related, and they also wrote down some of their IPs, it appears. (The ~400m amortization charge.) The company itself appears to be quite healthy: they've got plenty of cash flows and good top-line growth. Although Activision should find ways to improve their operating margins, since without Blizzard it appears they'd be in serious trouble.
Games provide absolutely no lasting merit to the person who completes them. You don't walk away from a game that you've "mastered" with any meaningful accomplishments--you are not more physically fit, you are not healthier, you are not substantially more intelligent. You have simply mastered a small set of skills that will have absolutely no impact on the rest of your life. And it doesn't matter how difficult it was to master those set of skills; simply because something is difficult does not make it worthwhile. Games exist, fundamentally, to emulate the real world (or a fantasy world.) In fact, the only times a game succeeds in breaking away from emulation and wanders into creation or other "real" endeavors (i.e. not pretending to be doing something that one could feasibly do in a real or fantasy world) are when it strays away from the "gaming." (Note that I am only talking about the act of playing games--creating a game is an entirely different story.)
This does not make games less worthwhile. And if you read the article, he's not advocating watching the Olympics over playing video games. He's lamenting the fact that interest in sport, overall, has dropped off--and he even states that it's not just a medical thing. And he's right: we're not just getting heavier because of the food that we eat; our attitudes have shifted pretty dramatically as well. And this isn't a good thing. Everyone acts like sports are some way to get picked on and tormented and quite frankly it's bullshit--I was a fat nerd in elementary and middle school and I *loved* playing sports. I just happened to love playing video games and reading books more, but as I've grown, I've found that being physically active and having face-to-face interactions with my peers is much more meaningful and satisfying than gunning down someone in CoD 4. (Although that, too, is awesome.)
It's not always about competition and "being the best," and I can't fathom why so many posters here act as if every athlete conforms to the "asshole jock" stereotype. I have witnessed MUCH more virulent denigration and overall assholishness on Xbox Live and WoW than I have *ever* seen displayed on a sports field.
Games are what they are--games. I'll be the first to admit that not all sports are created equal. But *any* activity where I am interacting with the physical world and doing something *real* is inherently more meaningful than a game, where I'm only pretending to do so. The things that could make the game more meaningful--an intellectually (or emotionally) stimulating story, beautiful music, gorgeous art--are all things that are not intrinsic to gaming, but are instead tacked on to complement the gameplay.
There's nothing wrong or insulting about those statements. It sure as hell isn't going to make me stop gaming.
that's a pretty wicked name
next time i'm in iran i'm going to suggest we complement it with a "cave of secrecy" and maybe a "lair of inestimable evil"
And yeah, the model sure knew how to enjoy herself while playing the Wii. I wonder if she tried to hang herself with the nunchuck between takes.