The fact is, you won't come clean that you're here today so you don't lose revenue. This whole piece was fabricated to lend some sort of dignity or sense of purpose or nobility to the site when the fact is, Gawker answers to the bottom line only. It's deeply insulting and condescending towards your user base.
This site (and Gawker media in general) has long bitten the hand that feeds. Bye Bye Kotaku. Bye bye little gold star I was so stoked to get 3 or 4 years ago.
:(