However, sometimes a small team will come along with an interesting gameplay mechanic that is simple and addictive, and people still don't play it (ie. Triple Town, Farm Town, any pre-Zyngafied game).
Then a studio comes along that has been profitable in the space for years, takes the gameplay mechanic, gives it a +1 and distributes it to millions of people. And they are douchebags for it? No, they aren't. They took a good idea and made it better and more appealing to more people.
I understand the distaste you have for his cynicism, but faced with the bitter reality of making a successful game or having to fire everyone that works for you, its hard not to take a cynical attitude about what gets you paid and what doesn't.
Take a good idea, give a +1. Give it +5 if you have the skill and time, but give it something to make the game, and you, successful.