The report looks like it came from KOCO Oklahoma City, not sister station KCCI. 5 ≠ 8.
At least one of these is now a Big Lots.
We found the show and love it.
I knew it when I saw it because it's the same thing our local cableco has used for users.
Think if DirecTV and Dish Network merged. Then think if all of America's cable companies merged. That's what British multichannel TV is: Sky for satellite or Virgin Cable for cable (mostly - 95% I remember reading).
Of course, given that Britain is much smaller, it's actually possible there to get that result. Not so in the States.