"If we are speaking about 'casual gaming' being games such as Peggle, Mystery Case Files, Hidden Expedition, Tetris, etc., then for everyone who keeps saying, "the 25-34 year old female gaming demographic is non-existent", you are way off the mark.
Although 25 may be a bit too young, the fact that women are flocking to the casual gaming market cannot be denied."
Krumpet commented on EA Not Worried About Casual Game Reviews
http://kotaku.com/330779/