@enslavedbynumber: I think what they meant by "exploiting" was that they didn't want to see Modern Warfare get turned into Guitar Hero. I'm sure they're fine with making a Modern Warfare 3 and finishing its story, but I think Activision ultimately wanted more than that.
@dfxdeimos: But what if the "insurgents" were actually local militia? Or police? Or Reuters journalists holding cameras? Rules of Engangement state that if somebody's shooting at you, you're allowed to shoot back.
Not "Oh, we think they have weapons, and some guy on the radio is saying they're firing even though they're not, so uh, fuck it, let's blow the shit out of all of them and call it a day."
This video isn't a tragic mistake; it's a tragic absence of morality.