Advil Has a Strange Way of Showing Menstrual Cramps in South Korea

Headaches aren't fun. Neither are toothaches and back pains. And menstrual cramps suck, too! But in South Korea, Advil has an odd way to illustrate that.

Medicine company Pfizer has hired Olympic swimmer Tae-hwan Park to sell Advil in South Korea. He's starring in commercials like this and appearing on the pain medication's official website:

Advil Has a Strange Way of Showing Menstrual Cramps in South Korea

Nothing, too unusual about this—save for when you start going through the website (via tipster Sang) and see how Park does gestures for each.

Advil Has a Strange Way of Showing Menstrual Cramps in South Korea

Um. Okay, then!

Of course, the "Period Pain" (생리통) is menstrual cramps, and Park's gesture has been amusing and baffling people on Korean bulletin boards and Twitter.

두통 (Headache) [Advil Thanks, Sang!]

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