Giants receiver Odell Beckham Jr. was wearing these Nintendo-themed cleats for today’s game against the Ravens.
Beckham—who had himself a game—worked with Kickasso, a custom sneaker artist, to come up with the special one-of-a-kind footwear.
Sole Collector say he chose Kirby because of his colour, so as to coincide with the NFL’s annual breast cancer awareness month in October.
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Good intentions, then, even if the NFL’s Pinktober is a total sham.